flowmanceWealth X Design System
Wealth X is a bright, confident consulting and finance site drawn in a single ink: cobalt blue #3039AC on white. Headlines, paragraphs, icons, buttons and the line-art all use that one blue (only the hairline rules and input borders are light grey #E1E1E1), so the page feels like a printed two-colour brochure. Pale periwinkle tiles, soft-shadowed white cards and two solid cobalt blocks (the inset CTA band and the closing CTA section) give it rhythm.
Four signatures make it recognisable:
- One ink. All text is cobalt #3039AC, even body copy and form placeholders. White is the only other colour, used as the page and as text on the cobalt band and buttons.
- Line-by-line opacity reveal. Big statements are split into separate lines (the about statement is three stacked h2 lines) that sit at 24% opacity and turn solid as you scroll, so in any frame some lines read pale periwinkle and some read full cobalt.
- Framed hero portrait. A cut-out business portrait stands inside a thick (about 25px) cobalt square outline and breaks out of its top edge, with a fan of thin cobalt wave lines sweeping off the right side of the screen. A hand-drawn cobalt underline sits under financial in the hero title.
- Wave-line art. The same thin contour-line wave pattern appears in white on the cobalt CTA band and in cobalt behind the contact image (a blue coin).
Wealth X is light-only.
Colors
Surfaces
#FFFFFFPage background, service cards, outline button fill
#F7F8FFPeriwinkle tint: icon tiles, testimonial cards, the contact band (--gray-blue)
#FFFFFFInputs
#3039ACThe CTA band and the closing CTA section
Ink
#FFFFFFText on primary
#3039ACEvery headline, link and label (--gainsboro and --cornflower-blue are both #3039AC)
#3039ACBody text, same as ink; there is no grey text
#3039AC · 60%Roles after names (Founder), .gray-text
#3039AC · 24%Lines waiting to be revealed in split headlines
#FFFFFFText on inverse-canvas
#FFFFFFWhite line-art over the cobalt band
Action
#3039ACFilled pill buttons and FAQ + circles
#3039ACLines & effects
#E1E1E11px FAQ dividers and input borders
Typography
BDO Grotesk · display-hero · shown in Inter (fallback)
The quick brown fox jumpsUnlock your financial potential. 80px · 500 · 1.1 · -3px
BDO Grotesk · headline-xl · shown in Inter (fallback)
The quick brown fox jumpsCTA band: Want top tier business advice? We've got you covered. 44px · 600 · 1.4
BDO Grotesk · title-lg · shown in Inter (fallback)
The quick brown fox jumpsBlog post titles. 28px · 600 · 1.4 · -1px
BDO Grotesk · body-lg · shown in Inter (fallback)
The quick brown fox jumpsHero lead. 21px · 600 · 1.4
BDO Grotesk · label-nav · shown in Inter (fallback)
The quick brown fox jumpsNav and footer links (1.1rem). 17.6px · 600 · 1.14
BDO Grotesk · eyebrow · shown in Inter (fallback)
The quick brown fox jumpsFooter column titles. 14px · 600 · 1.43
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px (.container), with 5% section side padding (72px at 1440px) |
| Section rhythm | 100px top and bottom (.section), 60px from ≤991px; the closing CTA section uses 80px |
| Breakpoints | 991px, 767px, 479px, plus min-width steps at 1440px and 1920px |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 5px | |
sm | 10px | |
md | 15px | |
lg | 25px | |
xl | 30px | |
2xl | 50px | |
3xl | 70px | |
4xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
column-gap | 30px | |
gutter | 72px | |
section-cta | 80px | |
section | 100px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Line reveal | Split headline lines start at opacity 0.24 and reach 1 while scrolling in view |
| Fade-up on scroll | opacity 0 → 1 and translate → 0, 1000ms outQuart |
| Parallax drift | y 80 / 50 / 30 / −50px, 500ms, while scrolling in view |
| Side entrances | x ±80px → 0, 500ms; x 0%, 600ms outExpo |
| Button arrow nudge | x 0 → 3px, 500ms outQuint on hover |
| Icon pop | scale 1 → 1.1, 100ms ease on hover |
| Dropdown chevron | Rotate, 400ms swingTo |
| Accordion | Height, 300ms ease and 400ms outCubic |
| Nav | Hides and shows on page scroll down and up |
| Link hover | Opacity, 300ms |
Do’s and don’ts
- Use cobalt #3039AC for all text, icons and buttons on white #FFFFFF; keep hairline rules #E1E1E1.
- Split big statements into lines and reveal them from 24% (#3039AC3D) to full opacity.
- Put icons in 80px #F7F8FF tiles with a 12px radius.
- Use pill buttons (30px radius, 52px tall) with a thin →: filled cobalt for card actions, white with a 2px cobalt border for section actions.
- Give white cards the soft centred shadow 0 0 54px #0000000A and a 15px radius.
- Repeat the thin wave-line art in white on cobalt or cobalt on white.
- Add black, grey or a second accent colour.
- Use ink-faint (24%) for anything except display lines waiting to be revealed; it fails contrast.
- Use ink-subtle (60%) below 15px; keep it for roles and meta at 15–17px.
- Use hard offset drop shadows or heavy borders on cards.
- Mix weights; everything is 600 except the 500 hero title.
- Tint or filter photos; choose blue-leaning images instead.
Example prompt
Any page in the Wealth X style
More design systems like this
Finance design systems, the same colors first.
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Get All AccessUpgrade to All AccessHow to use the Wealth X design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/wealth.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows