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Capita X Design System

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Capita X is a calm, trustworthy accounting and finance site. It reads like a modern firm's brochure: a white page, heavy but friendly BDO Grotesk headlines at weight 600, deep pine-green bands that carry the serious parts (services, FAQ), and small flashes of signal green on icons and toggles. Almost everything is set in one weight (600), so the hierarchy comes from size and from the green bands, not from contrast in weight.

Three signatures make it recognisable:

  1. Diagonal cuts. The hero photo ends in a white angled wedge on the lower right, and the pine services band is sliced by steep diagonals, so the white service cards appear to sit on a torn green slab. The page never uses rounded section corners; it uses angles.
  2. Pine pill + arrow. Main actions are 120px-radius pills in primary #02413E (or a white 2px outline on dark), label type, with a thin → after the label: Meet the Team →, Learn More →, Book a Consultation →.
  3. Mint icon circles. Feature and service icons are thin signal-green (#079C41) line icons centred in about 85px pale mint (#F6F9F5) circles, placed above a title-md heading.

Capita X is a light design with dark-green bands, not a dark theme.

Colors

Surfaces

canvas#FFFFFF

Page background

surface-1#FAFAF7

Warm off-white: the contact band and testimonial cards (--gray-green)

surface-2#F6F9F5

Pale mint circles behind icons

field#FFFFFF

Inputs: white with a 1px light-grey border

field-line#E1E1E1

With field: Inputs: white with a 1px light-grey border

inverse-canvas#02413E

Services band and FAQ panel: white text on pine

Ink

on-primary#FFFFFF

Text on primary

ink#000000

Headlines, labels, links (--gainsboro is set to black)

ink-muted#000000

Body text is full black at weight 600, same as ink

on-accent#FFFFFF

Text on accent

inverse-ink#FFFFFF

Text on inverse-canvas

on-media#FFFFFF

Hero title, nav and outline buttons over the photo

Action

primary#02413E

Filled pill buttons, metric numbers, footer titles (--green-dark)

primary-hover#02413E
accent#079C41

Line icons, FAQ toggle circles, the logo arrow, footer link hover (--green)

Lines & effects

line#E2E2E2

1px rules: the vertical divider in the about split, the rule under it, footer rules

scrim#02413E · 40%

Pine tint laid over photos (linear-gradient, 3 uses)

scrim-dark#000000 · 40%

Extra darkening under the hero photo

Typography

BDO Grotesk · display-hero · shown in Inter (fallback)

The quick brown fox jumps

Hero title Let's grow your business together. 76px · 600 · 1.1

BDO Grotesk · headline-lg · shown in Inter (fallback)

The quick brown fox jumps

About headline Trusted experts in accountancy services. 43px · 600 · 1.2

BDO Grotesk · title-lg · shown in Inter (fallback)

The quick brown fox jumps

Blog card titles. 22px · 600 · 1.4

BDO Grotesk · body-lg · shown in Inter (fallback)

The quick brown fox jumps

Hero lead and about lead. 21px · 600 · 1.4

BDO Grotesk · label-nav · shown in Inter (fallback)

The quick brown fox jumps

Nav links and footer links (1.1rem). 17.6px · 600 · 1.14

BDO Grotesk · eyebrow · shown in Inter (fallback)

The quick brown fox jumps

Footer column titles in primary. 14px · 600 · 1.43

Spacing & shape

PurposeValue
Containermax 1200px, centred (.container)
Section rhythm100px top and bottom (.section), 60px from ≤991px; the info section's 150px top drops to 120px at ≤479px; the news section closes with 50px; the footer is 20px top, 30px bottom
Breakpoints991px, 767px and 479px (Webflow defaults), plus min-width steps at 1440px and 1920px

Spacing scale

TokenValuePreview
xs5px
sm10px
md15px
lg20px
xl25px
2xl50px
3xl80px

Layout spacing

TokenValuePreview
column-gap20px
section-bottom-short50px
gutter72px
section100px

Border radius

sm6px
image7px
md10px
field30px
lg50px
pill120px
full9999px

Surfaces

How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.

Level 1canvas
Level 2surface-1
Level 3surface-2

Motion

Fade-up on scrollopacity 0 → 1 and translate → 0, 1000ms outQuart
Parallax drifty 80 / 50 / 30 / −50px moves, 500ms, while scrolling in view
Side entrancesx ±80px → 0, 500ms; hero slides x 0%, 600ms outExpo
Button arrow nudgex 0 → 3px, 500ms outQuint on hover
Icon popscale 1 → 1.1, 100ms ease on hover
Dropdown chevronRotate, 400ms swingTo
AccordionHeight, 300ms ease (also 400ms outCubic)
Nav hide/showOn page scroll up and down
Link and nav hoverOpacity, 300ms
Button colourbackground-color 200ms cubic-bezier(0.645, 0.045, 0.355, 1)

Do’s and don’ts

  • Use primary #02413E pills with on-primary #FFFFFF text and a → for every main action.
  • Put serious blocks (services, FAQ) on inverse-canvas #02413E with white text, and keep the rest on #FFFFFF.
  • Set body copy in black (#000000) at weight 600, 17px, line height 1.4.
  • Place every feature icon as a #079C41 line icon inside a #F6F9F5 circle.
  • Use diagonal cuts to end photo and pine areas instead of rounded corners.
  • Tint photos that sit behind text with the #02413E 40% scrim.
  • Put white text on accent #079C41 at small sizes; it only reaches about 3.6:1. Keep green for icons and round toggles.
  • Add drop shadows to cards; only the blog image hover and dropdown have shadows.
  • Use a second typeface or mix weights; stay with BDO Grotesk 600.
  • Round sections or cards; only pills, inputs (30px), circles and blog images (7px) are rounded.
  • Introduce grey paragraph text or a new brand colour.
  • Animate longer than 1000ms or add bounce, apart from the 400ms swingTo chevron.

Example prompt

Any page in the Capita X style

Prompt
Build your page in the Capita X style. White #FFFFFF page, BDO Grotesk weight 600 everywhere, no letter spacing. Headlines: 76px hero, 38–43px section titles, line height 1.1–1.2, black #000000. Body: 17px, weight 600, line height 1.4, black. Buttons: pill (120px radius), #02413E fill, white text 16px/600, padding 14px 23px, 52px tall, with a thin "→" after the label; on photos use a 2px white outline pill. Put key sections on full-width #02413E bands with white text and cut their edges with steep diagonals. Feature icons are thin #079C41 line icons in 85px #F6F9F5 circles. Inputs: white, 1px #E1E1E1 border, 30px radius, 56px tall. Use #FAFAF7 for soft bands and cards. Photos get a #02413E 40% tint. Container 1200px, sections 100px top and bottom. Motion: fade-up 1000ms outQuart, hover nudges of 3px.

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