flowmanceDinancē Design System
Dinancē is a calm, corporate consulting and finance template. Everything sits on a cool light grey (#E4E5E9), with white cards at a small 6px radius, near-black Inter at weight 500–600, and one loud colour: pure electric blue #0000FF, used for buttons, line icons and a single full-width band. The hero is a faded greyscale photo of a man at a laptop that dissolves into the grey canvas at the bottom.
Four signatures make it recognisable:
- Fading headline tails. Big statements end in grey: Investing in your financial *well–being.* and the long founder statement both switch from #202125 to the same ink at about 50–60% part-way through the sentence.
- Pure #0000FF. No tint or shade: the blue is the CSS keyword blue, used for outline pill buttons, the filled Request a Consultation, service icons, nav hover and the testimonial band.
- White tiles on grey. Logos, feature cards, service cards and testimonials are all white rectangles with a 6px radius and no shadow, set on the grey canvas.
- The broken blue band. Testimonials sit on a full-width blue strip; the right-hand column of white cards overhangs its top and bottom edges.
Colors
Surfaces
#E4E5E9Page background (--gainsboro); the hero photo fades into it
#FFFFFFCards, logo tiles, testimonial cards
#DFDFDFA slightly darker grey fill, used once on the page
#E4E5E9Inputs are transparent over the canvas
#0000FFThe testimonial band, its heading, and its faded tail
Ink
#E4E5E9Text on blue: the canvas grey, not white
#202125Headings, nav, footer links (--black)
#26272BParagraphs (--black-2)
#202125 · 61%The grey second half of statements and the hero (well–being
#747474The current nav item
#000000 · 60%Card category tags (Consulting, Strategy)
#2C2C2C · 50%Roles and companies (CEO of Financē, Rosey)
#555555Dropdown and grey links
#8F8F8FFooter link hover
#E4E5E9Text on inverse-canvas
#E4E5E9 · 50%Muted text on inverse-canvas
Action
#0000FFButtons (outline and filled), service icons, nav hover, the testimonial band (--blue)
#0000FF#8FAADF--cornflower-blue: the 2px left rule on blockquotes
Lines & effects
#202125 · 18%1px rule above each FAQ row
#202125 · 36%1px input border
#000000 · 15%1px dividers
Typography
Inter · display-hero
The quick brown fox jumpsHero title (.title-1). 80px · 500 · 1.1
Inter · headline-statement
The quick brown fox jumpsFounder statement with a grey tail (.title-2), testimonial heading; blockquotes use 2.5vw / 500 / 0.9. 36px · 600 · 1.4
Inter · quote-lg
The quick brown fox jumpsLarge testimonial quote, h3. 24px · 600 · 1.5
Inter · title-lg
The quick brown fox jumpsFAQ intro statement. 22px · 600 · 1.4
Inter · body-lg
The quick brown fox jumpsHero lead. 19px · 500 · 1.4
Inter · name
The quick brown fox jumpsPerson names (Peter Smith). 17px · 600 · 1.18
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred |
| Breakpoints | 991px, 767px and 479px, plus wide steps at 1280px and 1440px |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 10px | |
sm | 15px | |
md | 25px | |
lg | 30px | |
xl | 40px | |
2xl | 50px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
section-tight | 70px | |
section-side | 72px | |
section | 100px | |
hero-top | 200px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Hero entrance | opacity 0 → 1, 1000ms outQuart |
| Image hover zoom | scale 1 → 1.1, 100ms ease, back on mouse out |
| Arrow nudge | x 0 → 6px, 300ms ease or 500ms outQuint |
| Footer and nav links | Colour or opacity, 300ms |
| Social icons | Opacity to 0.7 on hover |
Do’s and don’ts
- Use #E4E5E9 for the page and #FFFFFF 6px-radius cards with no shadow.
- Use pure #0000FF for buttons, icons and one full-width band per page.
- Put #E4E5E9, not white, on blue.
- End big statements with a faded tail in #202125 at about 60%.
- Use Inter 600 for headings and 500 for body.
- Use 40px pill buttons with a 2px border, padding 10px 26px.
- Add a second brand colour or soften the blue.
- Add drop shadows or gradients to cards.
- Round cards beyond 6px or make buttons square.
- Use uppercase, italics or letter spacing beyond the −1px on blog titles.
- Use ink-meta (#2C2C2C at 50%) for anything but short names and roles at 13px and up.
- Use ink-subtle #747474 for body text; keep it for the current nav item.
- Use the #8F8F8F footer hover colour as a resting colour; at about 2.6:1 on #E4E5E9 it only works as a brief hover state.
Example prompt
Any page in the Dinancē style
More design systems like this
Finance design systems, the same colors first.
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Get All AccessUpgrade to All AccessHow to use the Dinancē design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/dinance.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows