flowmanceUMA Design System
UMA is a quiet, dark portfolio for one designer ("Uma Burton"). It feels like a gallery wall at night: slate-charcoal background, everything set in one cool grey, and type that is either tiny and uppercase or so large it runs off the edge of the screen. Colour comes from the work images; the interface itself only adds one electric blue, used sparingly for small notes and thin lines.
Four signatures make it recognisable:
- Edge-to-edge italic display. The hero line CREATIVE VISUAL DESIGNER is set in Plus Jakarta Sans 700 italic uppercase at 13vw (187px at 1440px), so it never fits the viewport and is cut on both sides. The footer LET'S TALK does the same at 14vw (202px).
- Filled and outlined words. The hero alternates solid ink words with outline-only words (a thin ink stroke, transparent fill): EATIVE solid, VISUAL outline, D… solid.
- Almost everything is uppercase and grey. Nav, headings, paragraphs and list items are all uppercase, in #ACB3BE on #1F2126; only the small notes are blue. Headings and list items are italic; nav and small labels are upright.
- The horizontal work strip. Under an italic WORK title, square-cornered 694×526 images sit in a row with 50px gaps on a slightly lighter #2B3037 band, and the row slides sideways as you scroll down.
UMA is a dark-only design.
Colors
Surfaces
#1F2126Page background (--black-2), hero and contact section
#2B3037The work band behind the image strip, the cart panel, button hover (--black)
Ink
#FFFFFFText on primary
#ACB3BEHeadings, nav links, list items, icons (--dark-grey)
#ACB3BE · 75%Paragraphs (p is #acb3bebf, 18px uppercase)
Action
#4353FFThe filled pill button
#2B3037Button background on hover; the text stays white
#4353FFSmall upright notes (CURRENTLY AVAILABLE FOR FREELANCE WORLDWIDE), nav hover underline, blockquote left rule (--slate-blue)
Lines & effects
#FFFFFF · 15%1px cart border and cart footer rule
#ACB3BE · 80%1px outline of the scroll-mouse indicator
#B9BBC81px resting underline under text links
Typography
Plus Jakarta Sans · display-hero
The quick brown fox jumpsHero marquee line CREATIVE VISUAL DESIGNER (13vw). 187px · 700 · 1.0 · 1px
Plus Jakarta Sans · headline-lg
The quick brown fox jumpsh1 on inner pages. 38px · 600 · 1.16
Plus Jakarta Sans · title-quote
The quick brown fox jumpsBlockquote with a 2px accent left rule. 24px · 600 · 1.4
Plus Jakarta Sans · body-lg
The quick brown fox jumpsParagraphs. 18px · 500 · 1.3
Plus Jakarta Sans · label
The quick brown fox jumpsNav links. 15px · 600 · 1.33
Plus Jakarta Sans · eyebrow
The quick brown fox jumpsRight-aligned small notes, max 240px wide. 15px · 600 · 1.4
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred, inside sections with 120px top and bottom padding and 5% side padding (72px at 1440px) |
| Breakpoints | 991px, 767px and 479px (Webflow defaults), plus a few min-width: 768px rules |
Spacing scale
| Token | Value | Preview |
|---|---|---|
hair | 4px | |
xs | 10px | |
sm | 16px | |
md | 30px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
column-gap | 30px | |
nav-top | 35px | |
gap-work | 50px | |
section-x | 72px | |
section | 120px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Nav link hover | Label rolls to a copy inside a 21px mask; the 1px accent line grows width 0 → 100%, 500ms ease |
| Link underline wipe | width change, 300–500ms ease |
| Button hover | transition: all 0.2s: background #4353FF → #2B3037 |
| Icon hover | scale 1 → 1.1, 100ms ease, and back on mouse-out |
| Page load | opacity 0 → 1 and y → 0px, 1000ms outQuart |
| Scale-in on scroll | scale 0 → 1, 500ms outExpo |
| Colour hover | Background and text colour, 300ms ease |
| Hero marquee and work strip | Sideways movement linked to time and scroll |
Do’s and don’ts
- Set headings in Plus Jakarta Sans italic uppercase, weight 600–700, and nav and labels upright.
- Let display lines (display-hero 13vw, display-footer 14vw) run past the screen edges.
- Use canvas #1F2126 for the page and surface-1 #2B3037 for the work band and panels.
- Keep all text in ink #ACB3BE; use ink-muted (75%) only for paragraphs.
- Use accent #4353FF only for 15px notes, 1px lines and the pill button.
- Keep images square-cornered at a 1.32 ratio with 50px gaps.
- Use white for text. The lightest text colour is #ACB3BE (white appears only on the blue button).
- Put accent text below 15px semibold: #4353FF on #1F2126 is only 3.0:1, and 2.5:1 on #2B3037. Keep it to short uppercase notes.
- Set long paragraphs in ink-muted on surface-1; that is about 4.2:1. Use full ink on the #2B3037 band.
- Add shadows, gradients, blur or rounded image corners.
- Add a second typeface or mixed-case headings.
- Use the green #56A658 from the variables as a brand colour.
Example prompt
Any page in the UMA style
More design systems like this
Portfolio design systems, the same colors first.
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Get All AccessUpgrade to All AccessHow to use the UMA design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/uma.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows