flowmanceToulon Design System
Toulon is a calm, almost colourless agency site. Everything is near-black #060609 on white, set in Inter Tight 600, with lots of empty space and a few very large words. Colour and texture come only from soft-lit 3D renders (a blue fluffy shape, chrome forms) and a pale grey gradient behind the hero and footer.
Four signatures make it recognisable:
- Centred wordmark header. Four social icons on the left, Toulōn centred, and a two-line hamburger on the right, on a transparent fixed bar. There are no text links in the header.
- The scribbled word. One word of the hero headline (develop) gets a hand-drawn double underline. The lead next to it is two-tone: black first, faded grey after.
- Viewport-width words. Section words like Work are set in vw units (7vw) and grow as you scroll until they fill the screen; the metrics use 9vw and the footer CTA 10vw.
- Blended rotating titles on renders. Project images run edge to edge with no radius, and the project name rotates through a text rotator at their bottom edge in 57px type with mix-blend-mode: overlay.
Toulon is a light-only design.
Colors
Surfaces
#FFFFFFPage background
#C7C7C7 · 30%The pill button fill; reads as a light grey #EEEEEE on white
#81818B · 50%The 1px bottom border under inputs
Ink
#060609Text on primary
#FFFFFFText on secondary
#060609Headlines, links, labels, icons
#262523The text nav link style
#060609 · 70%Paragraphs (p has opacity 0.7)
#060609 · 40%The grey second half of two-tone leads, metric labels like (WORLDWIDE CLIENTS)
#777777Input placeholders, the blockquote rule
#FFFFFFAction
#C7C7C7 · 30%The pill button: dark text on translucent grey
#C7C7C7 · 30%#060609The dark form and cart button (8px radius)
Lines & effects
#E4E4E41px dividers between service rows
#0606092px underlines under links, 2px borders on badges and footer tags
Typography
Inter Tight · display-cta
The quick brown fox jumpsFooter CTA. 144px · 600 · 1.2
Inter Tight · headline-project
The quick brown fox jumpsRotating project names on images (Dreamy Visions). 57px · 600 · 1.2 · 1px
Inter Tight · body-xl
The quick brown fox jumpsHero lead, Fun facts, A variety of high-end services. 30px · 600 · 1.4
Inter Tight · title-lg
The quick brown fox jumpsService titles (Strategy and consultancy). 23px · 600 · 1.35
Inter Tight · label-lg
The quick brown fox jumpsPill button labels. 19px · 600 · 1.05
Inter Tight · caption
The quick brown fox jumpsNav link, form labels, metric labels (uppercase in brackets). 15px · 600 · 1.33
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred (1100px for the hero title block) |
| Section rhythm | 130px top and bottom (80px at ≤991px, 50px at ≤767px) |
| Breakpoints | 991px, 767px and 479px, plus a 1440px+ step |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 8px | |
sm | 15px | |
md | 30px | |
lg | 50px | |
xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
footer-bottom | 40px | |
column-gap | 50px | |
section-side | 72px | |
footer-top | 100px | |
section | 130px | |
hero-bottom | 160px | |
hero-top | 180px |
Border radius
Motion
| Headline reveal | Lines move y 200% → 0% over 1100ms outQuint while unskewing skewY 7° → 0° over 500ms, inside a mask |
| Fade-up | Opacity 0 → 1 over 1000–1250ms outQuart, with y 40px → 0 over 1000ms outQuart |
| Scroll-scaled word | The Work word scales up while it scrolls through the viewport (page-scroll driven) |
| Button hover | Label and arrow swap by moving inside the overflow-hidden pill; 300ms ease on background, filter and scale |
| Menu open | Panel size change over 300–500ms ease; links masked at 74px |
| Small hovers | scale to 0.8 over 300ms outQuad; mouse-move offsets of ±6px over 500ms |
| Simple transitions | all .3s on buttons, .2s on the nav link |
Do’s and don’ts
- Keep the page monochrome: #FFFFFF canvas, #060609 ink, greys made from #060609 at 70% and 40%.
- Use the translucent grey pill (#C7C7C7 at 30%, 30px radius, 56px tall) for the main action.
- Size big section words and numbers in vw (7vw, 9vw, 10vw) so they fill the width.
- Run project renders edge to edge with no radius and the title blended at the bottom.
- Write leads as two-tone sentences, black then 40% grey.
- Centre the wordmark in the header with social icons left and the hamburger right.
- Add an accent colour, coloured buttons or drop shadows.
- Use pure #000000 for text; ink is #060609.
- Round images or cards.
- Put ink-subtle (40%) on anything under 15px or on long text. It is only about 2.8:1 on white, so keep it for short bracketed labels and the grey half of 30px leads.
- Use the pale blue #F0F5FF or mint #ECFCF4 variables.
- Add text links to the header bar. Navigation lives in the full-screen menu.
Example prompt
Any page in the Toulon style
More design systems like this
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Get All AccessUpgrade to All AccessHow to use the Toulon design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/toulon.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows