flowmanceMoon Studio Design System
Moon Studio is a stark, black-and-white agency site with a cinematic opening. The first screen is pure black: a moon rises behind an ultra-condensed MOON STUDIO wordmark that fills 90% of the width. Below it the page turns white for a single centred statement, then alternates black work sections, white tickers and a loose collage of photos. There is no accent colour at all; colour comes only from the images (beige, red, warm grey).
Four signatures make it recognisable:
- The moon wordmark. A giant, ultra-condensed MOON STUDIO logo image (90vw) over a moon photo on black. It is pinned while the hero scrolls through 250vh and scales as you go. A 3D version tilted back 30° closes the footer.
- Grey-highlighted statements. Centred 50px statements where a middle phrase drops to black at 40%: With a creative approach, then our studio delivers impactful branding in grey, then solutions tailored to each client.
- Uppercase everything small. Nav, links, tags and the logo are uppercase Instrument Sans (16px for nav and links, 15px for tags, 21px for the logo): HOME, ABOUT, WORK, CART 0, IG DB X BE, MORE ABOUT OUR STUDIO.
- Tickers and scattered grids. A 14vw ticker of services (Branding, Web Design, Digital Marketing), a 29px news ticker, and a 9-column gallery where images of different sizes float with white space between them.
Colors
Surfaces
#FFFFFFPage background (about, gallery, news)
#F1F3F8--second-color
#000000Hero, work section, footer
Ink
#000000Text on primary
#000000Statements, titles, tickers
#000000 · 70%Paragraphs (p opacity .7)
#000000 · 40%The highlighted grey phrase in statements (.gray-text)
#FFFFFFText on secondary
#FFFFFFText on inverse-canvas
#FFFFFFText of the transparent nav over the black hero
Action
#FFFFFFThere are no filled buttons on the home page, so primary is the canvas colour; actions are black uppercase text links
#000000.button: the black form submit used on inner pages
#444444.button:hover
Lines & effects
#000000 · 15%Close-button fill and light dividers
#FFFFFF · 80%Hero subhead BUILDING LASTING DIGITAL CONNECTIONS
#FFFFFF · 71%Work tags LOGO, USER INTERFACE
#FFFFFF · 20%1px rule in the footer
#F1F3F8Default link colour (a) on black
#D9DAE2--body-text-color for footer body text
Typography
Instrument Sans · display-ticker
The quick brown fox jumpsServices ticker (.category-ticket, 14vw, no wrap, 120px top and bottom padding). 202px · 600 · 1.2 · -2px
Instrument Sans · headline
The quick brown fox jumpsCentred statements (.subhead-big-center, 3.5vw). 50px · 600 · 1.2
Instrument Sans · title
The quick brown fox jumpsNews ticker titles (Understanding Webflow CMS). 29px · 600 · 1.2 · -1px
Instrument Sans · body
The quick brown fox jumpsParagraphs at 70%. 18px · 500 · 1.3
Instrument Sans · logo
The quick brown fox jumpsMOON ® in the nav. 21px · 500 · 1.3
Instrument Sans · label
The quick brown fox jumpsNav links, hero subhead, work titles. 16px · 500 · 1.25
Spacing & shape
| Purpose | Value |
|---|---|
| Container | full width (max-width: 100%) with 3% side padding (43px at 1440) |
| Grid | 9 columns |
| Section rhythm | 150px top and bottom, 100px at ≤479px |
| Breakpoints | 991px, 767px and 479px, plus min-width 768px and 1280px |
Spacing scale
| Token | Value | Preview |
|---|---|---|
hair | 4px | |
xs | 9px | |
sm | 15px | |
md | 25px | |
lg | 40px | |
xl | 50px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
gutter | 43px | |
ticker | 50px | |
footer-top | 100px | |
section | 150px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Hero wordmark | Scale toward 0.5, 500ms outExpo steps, scrubbed through the 250vh hero |
| Slide-in | x −30px → 0 500ms (also outQuart); x 30px → 0 800ms outExpo |
| Rise | y 50% → 0%, 500ms |
| Image hover | scale → 1, 400ms outSine |
| Nav arrow | x → 0%, 400ms outSine |
| Link hover | Background and text colour 500ms; filter 500ms |
| Reveal | Scale 0 → 1, 500ms; opacity 0 → 1, 500ms |
| Rotate | 500ms outExpo |
| Tickers and logos | Continuous horizontal loops |
| Gallery | Scroll-scrubbed parallax per image |
Do’s and don’ts
- Keep the palette to #000000 and #FFFFFF with alpha greys (70% body, 40% highlights, 80% / 71% on black).
- Set nav and links in 16px uppercase Instrument Sans weight 500, and tags in 15px weight 400.
- Highlight one phrase per statement in ink-faint, at 50px weight 600.
- Use text links with a sliding arrow for actions; use the black .button only for form submits.
- Alternate full-width black and white sections with 150–300px vertical padding.
- Keep every image square-cornered and unframed.
- Add an accent colour, gradients on UI, shadows or rounded cards.
- Use Space Grotesk; it is loaded but unused.
- Use ink-faint (black at 40%) below 40px; it only works at statement size.
- Put the statement text in full width; cap it at 900px and centre it.
- Replace the wordmark image with live type; it is a custom ultra-condensed face.
- Put filled pill buttons in the hero or statements.
Example prompt
Any page in the Moon Studio style
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Get All AccessUpgrade to All AccessHow to use the Moon Studio design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/mooon.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows