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Recipa Design System

Recipa website template previewRecipa website template preview detail 2Recipa website template preview detail 3

Recipa is a cheerful personal food blog. It feels fresh and homemade: a white page with mint bands, black Inter 600 headlines, forest green #00693D for every action, and cartoon vegetable doodles (beetroot, cheese, tomato, carrot, chard, broccoli) scattered around warm, natural-light kitchen photos. Shapes are soft (circles, pills, 10px cards) and the only buttons are thin green outlines.

Four signatures make it recognisable:

  1. The green last word with a sparkle. Headlines end in green, followed by a small hand-drawn three-stroke sparkle: Come, let's savor the goodness of my nutritious., Recipes categories., Latest recipes., My insight.
  2. Hollow-dot eyebrow. A 10px green ring (2px border, no fill) and a 16px green label: Welcome to Recipa, About me.
  3. Mint category circles. Four large #E8FCF1 circles, each with a green line icon and a green label (Breakfast, Lunch, Drink, Dessert).
  4. Frosted recipe meta. Every recipe photo carries a white pill chip top-right and a frosted white strip at the bottom with green clock 20min · person 4 Servings · bars Easy.

Colors

Surfaces

canvas#FFFFFF

Page background, recipe cards, chips, tabs

surface-1#EEFFF6

Mint bands (latest recipes, Instagram), dropdown link hover

surface-2#E8FCF1

Category circles

surface-3#F7F8FC

Newsletter field in the footer

field#FFFFFF
inverse-canvas#00693D

Green testimonial/shop panel

Ink

on-primary#FFFFFF

Text on green

ink#020202

Headlines, nav links, card titles

ink-soft#26272B

Tabs, chips, footer links

ink-category#555555

Category text on blog cards

ink-muted#858585

Paragraphs (base p), hero lead, card descriptions

ink-subtle#8A8A8A

Grey text links

on-media#FFFFFF
inverse-ink#FFFFFF

Text on inverse-canvas

Action

primary#00693D

Outline buttons, links, eyebrows, the green half of headlines, recipe meta, active tab, footer titles

primary-hover#009C5B

Outline button fill on hover

Lines & effects

line#00693D · 22%

1px input border

line-neutral#E1E1E1
tint#00693D · 15%

Light green fills (9 uses)

glass#FFFFFF · 80%

Recipe meta strip over photos

shadow-green#00693D · 10%

Tab and chip shadow 0 4px 10px

Typography

Inter · display-hero

The quick brown fox jumps

Hero h1, three lines. 63px · 600 · 1.1 · -1px

Inter · headline-lg

The quick brown fox jumps

Section titles (8 uses). 50px · 600 · 1.2 · -1px

Inter · title-lg

The quick brown fox jumps

Blog card titles. 26px · 600 · 1.3

Inter · body-xl

The quick brown fox jumps

Hero lead in ink-muted. 21px · 500 · 1.3 · -0.5px

Inter · label-category

The quick brown fox jumps

Category circle labels. 18px · 500 · 1.11

Inter · eyebrow

The quick brown fox jumps

Eyebrow labels. 16px · 500 · 1.1

Spacing & shape

PurposeValue
Containermax 1200px, centred
Section rhythm.section is 150px top and bottom with 5% side padding (72px at 1440)
Breakpoints991px, 767px and 479px, plus min-width steps at 768, 1440 and 1920px

Spacing scale

TokenValuePreview
xs10px
sm25px
md30px
lg50px
xl100px

Layout spacing

TokenValuePreview
grid-gap25px
section-logo-bottom60px
section-band65px
section-logo-top70px
gutter72px
section-about95px
section150px

Border radius

button5px
field6px
sm7px
card10px
md11px
panel16px
image20px
pill30px

Surfaces

How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.

Level 1canvas
Level 2surface-1
Level 3surface-3
Level 4surface-2

Motion

Scroll fade-inOpacity 0 → 1, 1000ms outQuart
Doodle driftOn mouse move, doodles shift y ±10px, x ±10px or x ±4px over 500ms, returning with 1000ms outQuart
Icon and social hoverscale 1 → 1.1, 100ms ease (icons) or 200ms (social links)
Outline button hoverFill and border to #009C5B, text to white, 200ms cubic-bezier(0.645, 0.045, 0.355, 1)
Tabstransition: all 0.2s
Nav and footer linksColour to green, 300ms
DropdownCaret rotation 400ms swingTo, size 300ms ease

Do’s and don’ts

  • End every headline with its last word in #00693D followed by the sparkle doodle.
  • Use the green outline button (2px #00693D, 5px radius, 52px) for actions; it fills #009C5B on hover.
  • Open sections with the hollow green ring eyebrow (10px, 2px border) and a 16px 500 label.
  • Put recipe meta in a frosted strip (#FFFFFF at 80%, blur 8px) with green icon + value pairs.
  • Alternate white sections with #EEFFF6 mint bands, 150px padding.
  • Scatter a few cartoon vegetable doodles in the margins.
  • Add a solid filled green button as the default action; filled green is only for the active tab and the green panel.
  • Use ink-muted #858585 or ink-subtle #8A8A8A for small or long text; they are low contrast. Keep them at 16px+ for 1–3 lines.
  • Set button labels below 16px 600: white on the #009C5B hover is about 3.6:1.
  • Use grey shadows; the only shadow is green at 10%.
  • Use Finger Paint or a second font family; it is loaded but unused.
  • Use sharp corners on photos or tight square cards.

Example prompt

Any page in the Recipa style

Prompt
Build your page in the Recipa style. White #FFFFFF background with #EEFFF6 mint bands, Inter only. Headlines are black #020202 Inter 600 with −1px tracking (hero 63px, line height 1.1; sections 50px, line height 1.2), and the last word is #00693D followed by a small hand-drawn sparkle. Above headlines put a 10px hollow #00693D ring (2px border) and a 16px 500 #00693D label. Paragraphs are #858585, 16px 500, line height 1.3. Buttons are outlines: 2px #00693D border, #00693D 16px 600 text, 5px radius, 52px tall, padding 14px 23px, ↗ icon, filling #009C5B with white text on hover in 200ms. Tabs and chips are 30px pills with a 0 4px 10px #00693D1A shadow. Recipe cards are white, about 10px corners, with a 1.27:1 photo, a white category chip and a frosted white-80% meta strip. Add cartoon vegetable doodles in the margins. Sections have 150px vertical padding inside a 1200px container.

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