flowmanceAgencē Design System
Agencē is a calm, white agency site. It is mostly black type on white with generous space, warmed up by a single pale mint (honeydew #DCF2E7) used for buttons, icon circles and soft bands, plus four pastel stat cards. The hero is a big centred stack of three words in Inter Tight, and the work grid is mostly bright, flat-colour product photos.
Four signatures make it recognisable:
- The outlined middle word. The hero reads Digital / Design / Agencē at 144px (10vw), weight 600, centred. Design is white with a 1px black outline drawn by four text-shadows.
- Honeydew everywhere it matters. The subscribe pill, the 140px contact circle under the hero, the 120px service-icon circles, the menu overlay and the #ECFCF4 bands behind work and testimonials all come from one mint family.
- Pastel stat cards. Four 20px-radius cards in a row (100+ Happy clients, 14, 340+, 8), each the honeydew fill shifted with hue-rotate (239°, 146°, 40°) to pink, peach and aqua.
- Centred social-logo-hamburger nav. Four social icons on the left, the Agencē logo in the middle, a 2-line hamburger on the right, no text links.
Colors
Surfaces
#FFFFFFPage and .section background
#ECFCF4--honeydew-section: bands behind work, testimonials and subscribe; service-icon circles
#F8F8F8Contact-form inputs
#000000Footer, View Project cursor, block-button hover
Ink
#000000Text on primary
#FFFFFFText on primary-hover
#000000Headlines, links, nav
#000000Body text is full black too
#000000 · 40%The second sentence of each service block (.make-gray)
#FFFFFFText on inverse-canvas
#FFFFFFAction
#DCF2E7--honeydew: buttons, the contact circle, stat cards, menu overlay
#1C4A36Subscribe button hover (deep green, white text)
Lines & effects
#0000002px underline under work titles, 2px hamburger lines, 2px pill borders
#A1A1A1 · 70%The track under underline links
#151414Skills progress-bar fill (2px)
Typography
Inter Tight · display-hero
The quick brown fox jumpsHero words (.display-1, 10vw). 144px · 600 · 1.0
Inter Tight · headline-stat
The quick brown fox jumpsStat card numbers 100+, 340+. 56px · 500 · 1.07
Inter Tight · title-lg
The quick brown fox jumpsBlog titles. 25px · 500 · 1.2
Oswald · quote
The quick brown fox jumpsRich-text blockquote, 1px black left rule. 25px · 400 · 1.3
Inter Tight · body-lg
The quick brown fox jumpsHero lead and about text (.subhead). 23px · 500 · 1.3
Inter Tight · label-lg
The quick brown fox jumpsUnderline links Let's Talk, View All; subscribe button. 18px · 600 · 1.22
Spacing & shape
| Purpose | Value |
|---|---|
| Container | 1200px max, centred |
| Breakpoints | 991px, 767px, 479px |
Spacing scale
| Token | Value | Preview |
|---|---|---|
hair | 5px | |
xs | 10px | |
sm | 15px | |
md | 25px | |
lg | 30px | |
xl | 40px | |
2xl | 50px | |
3xl | 100px | |
4xl | 150px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
section | 100px | |
hero-top | 176px | |
hero-bottom | 243px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Text reveal | y 110% → 0% with skewY 7° → 0° inside an overflow mask, 500ms |
| Fade-in | opacity 0 → 1, 1000ms outQuart; slide x/y → 0, 1000ms outQuart |
| Menu | Link text y → 0%, 1100ms outQuint; hamburger lines rotate, 200ms outSine |
| Underline and title line | Width change, 300–500ms ease |
| Skill bars | Width 0 → value, 500ms on scroll |
| Hover colour | Background change, 300ms ease |
| Circle press | scale → 0.8, 300ms outQuad |
| Icon nudge | x/y ±6px, 500ms |
| Text roll | y 0% → −100% 400ms inOutCubic, back in 300ms inOutCubic |
| Buttons | all 200ms (subscribe), all 300ms (block) |
Do’s and don’ts
- Keep the page canvas #FFFFFF with ink #000000 text in Inter Tight 500.
- Use #DCF2E7 for the main button, icon circles and stat cards, and #ECFCF4 for full-width bands.
- Stack hero words centred at 10vw, weight 600, with one word outlined in black on white.
- Use 50px pills for the subscribe input and button, 20px for stat cards, 6px for testimonial cards.
- Use square-cornered, flat-backdrop product photography.
- Put a 2px black underline under work titles.
- Use ink-subtle (black at 40%) below 18px; it is only about 2.9:1 on white.
- Add a second brand hue; make pastel variants with hue-rotate on #DCF2E7.
- Add drop shadows.
- Round the photos.
- Use uppercase outside the footer tags and links.
- Put text links in the nav bar; it holds social icons, the logo and the hamburger only.
Example prompt
Any page in the Agencē style
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Get All AccessUpgrade to All AccessHow to use the Agencē design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/agence.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows