flowmanceFold Design System
Fold is a bright, editorial business-agency site. It reads like a well-set magazine: a white page, very large Redaction serif headlines in black with tight line height, quiet Satoshi sans copy in mid grey, and small, sharp colour hits. Red 5px-radius buttons, a hand-drawn red underline in the hero, and coloured service rules give it energy without clutter. A black work band and a black footer break up the white.
Four signatures make it recognisable:
- Serif display with a red swash. The hero headline is Redaction 99px / 400 at line height 0.8, three lines, with a hand-drawn red underline under one word (great). Section titles are Redaction 57px / 700 and always end with a full stop.
- The divided nav. Five Satoshi 16px / 700 links in a row, each boxed by 1px #DDDDDD vertical rules left and right, with 40px side padding. Over the black band the whole bar turns black with white text.
- Four-colour service system. Each service gets its own accent: an about 2px coloured rule, a line-art icon and coloured list bullets in cobalt #0000FE, chartreuse #78FF00, amber #FEB800 or red #FC1410. Eyebrows above titles take the same colours.
- Scroll-down ring. A rotating circular SCROLL DOWN text badge sits on the seam between the white hero and the full-bleed photo below it.
Fold is a light design with black inverse bands.
Colors
Surfaces
#FFFFFFPage background and nav bar
#F8F8F8Image panels and the partner-logo panel (--white-smoke-2)
#E6E6E6Contact input border and typed text
#333333Text on field
#000000The work band and the footer
Ink
#FFFFFFText on primary
#424242Text on secondary
#000000Text on accent
#000000Headlines, nav links, card titles
#222222FAQ questions
#6E6E6EBody copy, list items, category labels, placeholders (--dim-grey, the p default)
#424242Hero lead paragraph and grey-button text (--dark-slate-grey)
#FFFFFFText on inverse-canvas
#FFFFFF · 70%Footer links and footer paragraphs
#FFFFFFAction
#FC1410The main button (Let's Connect, Send Message); also the hero underline swash
#000000Every .button turns black on hover
#E9E9E9Grey buttons (--white-smoke): View All Work, View on Webflow, Read More
#78FF00Chartreuse: Work With Us button, Our Partners eyebrow, one service colour
#0000FEOne service colour (rule, icon, bullets) and a few eyebrows
#FEB800One service colour and a few eyebrows
Lines & effects
#DDDDDDVertical rules between nav links
#000000About 1px rules under FAQ rows
#FFFFFF · 20%Hairlines inside the footer
Typography
Redaction · display-hero
The quick brown fox jumpsImprove your company with a great website. 99px · 400 · 0.8
Redaction · headline-sm
The quick brown fox jumpsSmaller serif titles (.title-3): We worked with the world's biggest brands…. 36px · 700 · 1.0
Satoshi · title-lg
The quick brown fox jumpsBlog card titles. 26px · 700 · 1.23
Satoshi · body-lg
The quick brown fox jumpsHero lead in ink-lead. 25px · 400 · 1.2
Satoshi · eyebrow
The quick brown fox jumpsColoured eyebrows: Our core services, Our Partners. 17px · 500 · 1.29
Satoshi · label
The quick brown fox jumpsButtons. 17px · 700 · 1.18
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1140px, centred (.container); the nav uses 1200px |
| Section rhythm | 120px top and bottom (.section), 80px at ≤991, 60px at ≤479; a short 80px section after the hero (50px at ≤479); the hero top block has 100px top and 120px bottom padding (60px / 90px at ≤991, 50px top at ≤767, 30px / 60px at ≤479) and a minimum height of 70vh |
| Breakpoints | 991px (tablet, menu button 25px wide), 767px and 479px (108 rules, the most) |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 10px | |
sm | 16px | |
md | 30px | |
lg | 40px | |
xl | 50px | |
2xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
column-gap | 30px | |
footer-top | 70px | |
section-short | 80px | |
hero-top | 100px | |
section | 120px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Scroll reveal | On scroll into view: opacity 0 → 1 over 1000ms outQuart, with a move from y 50px to 0 over 1000ms outQuart |
| Image scale-in | Scale up to 1 over 500ms outExpo |
| Scroll-down ring | Continuous rotation of the circular text badge |
| Nav colour switch | Background and text colour change over 200ms ease when a dark band is under the bar |
| Button hover | transition: all .2s, red or grey to black |
| Link hover | Nav opacity to 0.5 in 200ms; footer links 70% → 100% white in 200ms |
| Dropdown / FAQ | Icon rotation 200ms easeInOut, content fade 300ms ease |
Do’s and don’ts
- Set every section title in Redaction 700 at 57px with line height 1.0, ending in a full stop.
- Keep body copy Satoshi 18px / 500 in #6E6E6E on a white #FFFFFF page.
- Use one red #FC1410 button per section and grey #E9E9E9 buttons for the rest; main buttons 5px radius, 56px tall (the small Read More is 46px), going black on hover.
- Give each service its own accent (cobalt, chartreuse, amber or red) and repeat it in the rule, icon and bullets.
- Put the work list and footer on black #000000 bands with white text.
- Separate nav links with 1px #DDDDDD vertical rules.
- Round images or use pill buttons for the main actions; corners stay square or 5px.
- Use chartreuse #78FF00 or amber #FEB800 for paragraphs or text under 17px; they fail contrast on white.
- Rely on red #FC1410 with white text below 17px bold; it measures about 4:1, so keep button labels at 17px / 700.
- Add shadows, blur or gradients beyond the logo-strip edge fades.
- Mix more than one accent colour inside one component.
- Set paragraphs in the Redaction serif or headlines in grey.
Example prompt
Any page in the Fold style
More design systems like this
Agency design systems, the same colors first.
Bring any of them to your AI tool
All Access unlocks all 398 design systems, ready for Claude, ChatGPT, Gemini, Cursor, v0 and Lovable, plus 400+ templates on all 5 platforms.
Get All AccessUpgrade to All AccessHow to use the Fold design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/fold.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows