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Nayla Design System

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Nayla is a crisp, monochrome studio site: a white page, black semibold Inter Tight, buttons with small 6px corners, and imagery that stays in black, white and soft pastels. It reads like a tidy portfolio rather than a loud agency, with big two-tone statements and a lot of white space between sections.

Four signatures make it recognisable:

  1. The MENU badge. Top right, the word MENU is set four times around a circle with a thin + cross in the middle. It turns as you scroll and opens a full-screen white menu of 90px links, each with a small numbered circle beside it.
  2. Centred-logo nav with social icons. A 95% white bar: X, Instagram, LinkedIn and Dribbble icons on the left, the Nayla wordmark centred, the badge on the right. There are no text nav links in the bar.
  3. Two-tone statements. Lead paragraphs start in black and finish in grey: In the realm of Webflow templates, (black) Nayla takes the lead with designs favored by users. (#2C2C2C at 50%).
  4. Square 6px buttons. In the hero a filled black Contact Us sits next to a 2px black outline All works ↗; elsewhere outline buttons stand alone. All have a 6px radius, never pills.

Nayla is light, with a black footer and a black cart drawer.

Colors

Surfaces

canvas#FFFFFF

Page, hero, full-screen menu

surface-1#F1F1F1

Testimonial cards (--gray-main)

surface-2#FAFAFA

The block that wipes across headings on reveal

field-ink#333333

Text typed into inputs

field#FFFFFF
inverse-canvas#000000

Footer and cart drawer (#090909 in the cart CSS)

Ink

on-primary#FFFFFF

Text on primary

ink#000000

Headlines, buttons, borders, icons

ink-muted#000000

Body text is full black, the same as ink

ink-soft#2C2C2C

Testimonial author names, small top labels

ink-subtle#2C2C2C · 50%

Grey second half of statements, author roles

inverse-ink#FFFFFF

Text on inverse-canvas

inverse-ink-muted#FFFFFF · 65%

Footer paragraphs (.white-paragraph)

Action

primary#000000

The filled button and the submit

Lines & effects

line#000000

2px borders on outline buttons, inputs and tags; the 2px rule under services

glass#FFFFFF · 95%

Fixed nav bar

inverse-line#FFFFFF · 20%

Cart border and footer rule

Typography

Inter Tight · display-menu

The quick brown fox jumps

Full-screen menu links (.text-line, capitalised). 90px · 600 · 0.9

Inter Tight · headline-lg

The quick brown fox jumps

Who we are, Our Work (.about-title, mix-blend-mode: soft-light). 70px · 600 · 1.1

Inter Tight · title-lg

The quick brown fox jumps

Blog card titles. 29px · 600 · 1.3

Inter Tight · body-lg

The quick brown fox jumps

Hero lead (We love user-focused design, thoughtfully crafted brands.). 24px · 600 · 1.5

Inter Tight · label

The quick brown fox jumps

Outline button labels. 17px · 600 · 1.18

Inter Tight · caption

The quick brown fox jumps

Input text. 15px · 500 · 1.3

Spacing & shape

PurposeValue
Containermax 1200px, centred
Breakpoints991px, 767px and 479px (max-width), plus min-width 768px and 1440px

Spacing scale

TokenValuePreview
xs10px
sm15px
md30px
lg35px
xl40px
2xl80px
3xl100px

Layout spacing

TokenValuePreview
gutter72px
footer-top90px
section100px
nav-height120px
hero-top200px

Border radius

sm6px
md12px
tag30px
pill50px
full9999px

Surfaces

How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.

Level 1canvas
Level 2surface-2
Level 3surface-1

Motion

Headline revealLines rise from y 100% / 200% with skewY 7° → 0°, settling to y 0% over 1100ms outQuint
Scroll fade-inopacity 0 → 1, 1000ms outQuart; quicker 400ms ease fades on UI
Pop-inscale 0.7 → 1, 500ms ease
Heading wipeA #FAFAFA block slides off from translate(-100%)
Menu badgeRotation, 500ms ease, and turning with scroll
Menu link rollLabel moves up one line inside an 87px mask
ButtonBackground colour 200ms cubic-bezier(.645, .045, .355, 1) / 300ms ease; press scale 0.95, 300ms outSine
Image hoverscale back to 1, 500ms outQuint; filter change 300ms ease
Hero sliderSlides swap with opacity

Do’s and don’ts

  • Keep the page #FFFFFF with #000000 Inter Tight weight 600 headlines and weight 500 body.
  • Pair a filled #000000 button with a 2px black outline button, both with a 6px radius.
  • Split statements into a black clause and a #2C2C2C 50% clause.
  • Use #F1F1F1 cards with a 12px radius for quotes; keep images square.
  • Close the page with the black footer.
  • Reveal headlines with the skewed line rise (1100ms outQuint).
  • Use pill-shaped buttons; only tags are rounded 30–50px.
  • Add colour to the UI or use the unused pastels #F3EAF7, #F0F5FF and #ECFCF4.
  • Add shadows to cards or buttons.
  • Use ink-subtle (#2C2C2C at 50%) below 16px or on #F1F1F1 for long text; it is for the second half of large statements and short roles only.
  • Put text nav links in the bar; navigation lives behind the MENU badge.
  • Use Oswald or a second family.

Example prompt

Any page in the Nayla style

Prompt
Build your page in the Nayla style. White #FFFFFF page, black #000000 text, font Inter Tight. Headlines weight 600: hero 76px line height 1.1, section titles 70px line height 1.1, short lines ending with a full stop. Body 18px weight 500, line height 1.3. Sections pad 100px top and bottom and 5% at the sides, content max 1200px. Buttons have a 6px radius: filled black with white 16px weight 600 text (49px tall, padding 15px 21px), or transparent with a 2px black border and a ↗ arrow (52px tall, padding 14px 20px). Write lead statements at 26px weight 600 with the second half in #2C2C2C at 50%. Quote cards are #F1F1F1 with a 12px radius and padding 40px 45px 20px. Images are square-cornered soft 3D renders on white. Fixed 95% white nav with social icons left, centred wordmark, a circular rotating MENU badge right. Black footer. No shadows.

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