Nayla Design System
Nayla is a crisp, monochrome studio site: a white page, black semibold Inter Tight, buttons with small 6px corners, and imagery that stays in black, white and soft pastels. It reads like a tidy portfolio rather than a loud agency, with big two-tone statements and a lot of white space between sections.
Four signatures make it recognisable:
- The MENU badge. Top right, the word MENU is set four times around a circle with a thin + cross in the middle. It turns as you scroll and opens a full-screen white menu of 90px links, each with a small numbered circle beside it.
- Centred-logo nav with social icons. A 95% white bar: X, Instagram, LinkedIn and Dribbble icons on the left, the Nayla wordmark centred, the badge on the right. There are no text nav links in the bar.
- Two-tone statements. Lead paragraphs start in black and finish in grey: In the realm of Webflow templates, (black) Nayla takes the lead with designs favored by users. (#2C2C2C at 50%).
- Square 6px buttons. In the hero a filled black Contact Us sits next to a 2px black outline All works ↗; elsewhere outline buttons stand alone. All have a 6px radius, never pills.
Nayla is light, with a black footer and a black cart drawer.
Colors
Surfaces
#FFFFFFPage, hero, full-screen menu
#F1F1F1Testimonial cards (--gray-main)
#FAFAFAThe block that wipes across headings on reveal
#333333Text typed into inputs
#FFFFFF#000000Footer and cart drawer (#090909 in the cart CSS)
Ink
#FFFFFFText on primary
#000000Headlines, buttons, borders, icons
#000000Body text is full black, the same as ink
#2C2C2CTestimonial author names, small top labels
#2C2C2C · 50%Grey second half of statements, author roles
#FFFFFFText on inverse-canvas
#FFFFFF · 65%Footer paragraphs (.white-paragraph)
Action
#000000The filled button and the submit
Lines & effects
#0000002px borders on outline buttons, inputs and tags; the 2px rule under services
#FFFFFF · 95%Fixed nav bar
#FFFFFF · 20%Cart border and footer rule
Typography
Inter Tight · display-menu
The quick brown fox jumpsFull-screen menu links (.text-line, capitalised). 90px · 600 · 0.9
Inter Tight · headline-lg
The quick brown fox jumpsWho we are, Our Work (.about-title, mix-blend-mode: soft-light). 70px · 600 · 1.1
Inter Tight · title-lg
The quick brown fox jumpsBlog card titles. 29px · 600 · 1.3
Inter Tight · body-lg
The quick brown fox jumpsHero lead (We love user-focused design, thoughtfully crafted brands.). 24px · 600 · 1.5
Inter Tight · label
The quick brown fox jumpsOutline button labels. 17px · 600 · 1.18
Inter Tight · caption
The quick brown fox jumpsInput text. 15px · 500 · 1.3
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred |
| Breakpoints | 991px, 767px and 479px (max-width), plus min-width 768px and 1440px |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 10px | |
sm | 15px | |
md | 30px | |
lg | 35px | |
xl | 40px | |
2xl | 80px | |
3xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
gutter | 72px | |
footer-top | 90px | |
section | 100px | |
nav-height | 120px | |
hero-top | 200px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Headline reveal | Lines rise from y 100% / 200% with skewY 7° → 0°, settling to y 0% over 1100ms outQuint |
| Scroll fade-in | opacity 0 → 1, 1000ms outQuart; quicker 400ms ease fades on UI |
| Pop-in | scale 0.7 → 1, 500ms ease |
| Heading wipe | A #FAFAFA block slides off from translate(-100%) |
| Menu badge | Rotation, 500ms ease, and turning with scroll |
| Menu link roll | Label moves up one line inside an 87px mask |
| Button | Background colour 200ms cubic-bezier(.645, .045, .355, 1) / 300ms ease; press scale 0.95, 300ms outSine |
| Image hover | scale back to 1, 500ms outQuint; filter change 300ms ease |
| Hero slider | Slides swap with opacity |
Do’s and don’ts
- Keep the page #FFFFFF with #000000 Inter Tight weight 600 headlines and weight 500 body.
- Pair a filled #000000 button with a 2px black outline button, both with a 6px radius.
- Split statements into a black clause and a #2C2C2C 50% clause.
- Use #F1F1F1 cards with a 12px radius for quotes; keep images square.
- Close the page with the black footer.
- Reveal headlines with the skewed line rise (1100ms outQuint).
- Use pill-shaped buttons; only tags are rounded 30–50px.
- Add colour to the UI or use the unused pastels #F3EAF7, #F0F5FF and #ECFCF4.
- Add shadows to cards or buttons.
- Use ink-subtle (#2C2C2C at 50%) below 16px or on #F1F1F1 for long text; it is for the second half of large statements and short roles only.
- Put text nav links in the bar; navigation lives behind the MENU badge.
- Use Oswald or a second family.
Example prompt
Any page in the Nayla style
More design systems like this
Agency design systems, the same colors first.
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Get All AccessUpgrade to All AccessHow to use the Nayla design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/nayla.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows






