flowmanceMunich Design System
Munich is a stark, almost poster-plain agency site: a pure white page, pure black type and nothing else of its own. The hero is two lines of very large Plus Jakarta Sans ("High-End" / "Digital Studio") with lots of empty white between them, scattered with hand-drawn black doodles. Colour only arrives with the work photography, which runs as a full-height horizontal strip with white captions.
Four signatures make it recognisable:
- The ruled nav. A fixed two-column nav: the blobby black "M" logo top-left, and on the right a 2px black rule running across the top, the tagline A digital agency based in Munich under it, and a stacked column of four links (Home, Work, About, Contact) at the far right. It stays on screen over every section and every photo.
- Hero split across the page. High-End sits top-left; Digital Studio sits bottom-right, about 480px lower, so the headline reads as a diagonal across the first screen.
- Hand-drawn doodles. Black ink line drawings (a rocket, a lightning bolt, leaves, loose strokes) float in the white space and nudge with the mouse.
- The project strip. Project photos about 655px tall sit edge to edge in a horizontal row with no gaps and no radius. A bottom gradient to black at 40% carries a centred white title and a 70% white meta line.
Munich is a light-only design.
Colors
Surfaces
#FFFFFFPage background, the CTA section and the cart
#FFFFFFSame as canvas
#000000The round Play Showreel button
Ink
#FFFFFFText on primary
#000000Headlines, nav, body copy, rules (79 measured uses)
#000000Body text is full black, the same as ink (p is var(--black-3))
#535353Rare secondary text (2 measured uses)
#FFFFFFProject and blog titles on photos
#FFFFFF · 70%Project meta (Logo, User Interface)
#FFFFFFText on inverse-canvas
Action
#000000The .button pill
#222222.button:hover background
Lines & effects
#000000The 2px rule over the nav, the 2px link underline, blockquote rule
#B9BBC8The 1px base line under link-underline text links
#E6E6E61px border of the cart panel only
#000000 · 40%End of the bottom gradient on project and blog cards (transparent 64% → #00000066)
Typography
Plus Jakarta Sans · display-hero
The quick brown fox jumpsHigh-End, Digital Studio (.hero-display, variable face). 170px · 500 · 0.9
Plus Jakarta Sans · headline-md
The quick brown fox jumpsBlog card titles on photos (.blog-title). 30px · 600 · 1.2
Plus Jakarta Sans · title-lg
The quick brown fox jumpsShort statements like We are happy to contribute to our clients success. 24px · 600 · 1.15
Plus Jakarta Sans · label-nav
The quick brown fox jumpsNav links (26px line, clipped for the roll), social links Tw. 19px · 600 · 1.37
Plus Jakarta Sans · body-lg
The quick brown fox jumpsParagraphs (p). 18px · 500 · 1.3
Plus Jakarta Sans · eyebrow
The quick brown fox jumpsThe nav tagline, max 240px wide. 16px · 600 · 1.2
Spacing & shape
| Purpose | Value |
|---|---|
| Container | .container max 1200px, centred; .medium-container 1100px for narrower text blocks |
| Section rhythm | .section is 120px top and bottom with 5% side padding (72px at 1440px) |
| Breakpoints | 991px, 767px and 479px, plus a min-width: 768px set of 8 rules |
Spacing scale
| Token | Value | Preview |
|---|---|---|
hair | 2px | |
xs | 10px | |
sm | 16px | |
md | 30px | |
lg | 40px | |
xl | 60px | |
2xl | 80px | |
3xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
nav-top | 35px | |
section-cta | 100px | |
section | 120px | |
hero-top | 190px |
Border radius
Motion
| Nav text roll | Label y 0% → −105%, copy y 105% → 0%, 200ms ease, inside a 26px clipped box |
| Nav and link underline | Width 0 → 100%, 500ms ease |
| Page load | opacity 0 → 1 and move y → 0px, 1000ms outQuart; preloader fades out over 500ms |
| Custom cursor on projects | Scales 0.2 → 1 (and up to 1.8 on enter), 500–600ms outExpo, follows the mouse |
| Doodle parallax | Doodles move ±10px on x and y with the mouse, 500ms |
| Showreel and icon hover | scale 1 → 1.1, 100ms ease, and back |
| Project strip | Horizontal scroll while the section is in view (while scrolling in view, x → 0%) |
| Hero weight | Font variation over 500ms on the variable display face |
| Button | transition: all .2s |
Do’s and don’ts
- Keep the page pure #FFFFFF with #000000 text, rules and buttons.
- Set headings in Plus Jakarta Sans 600 (500 for the 170px hero) with no letter spacing.
- Put a 2px black rule above the nav column and under hovered nav links.
- Run work as full-height, square-cornered photos with transparent 64% → #00000066 gradients and white captions.
- Fill white space with black line doodles rather than shapes or colour blocks.
- Use 120px section padding with 5% sides, and pull grids in to 85–90% of the 1200px container.
- Add an accent colour; the blue, green and grey variables in the CSS are unused.
- Round photos or cards. Only the button (30px) and the showreel circle are round.
- Use grey for body copy. Body text is full black; ink-subtle #535353 is for rare meta only.
- Use shadows, blur or bordered cards (the 1px #E6E6E6 cart border is the only exception).
- Use Inter. It is linked but unused.
- Put white text on photos without the bottom gradient.
Example prompt
Any page in the Munich style
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Get All AccessUpgrade to All AccessHow to use the Munich design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/munich.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows