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Muma Design System

Muma website template previewMuma website template preview detail 2Muma website template preview detail 3

Muma is a bright, friendly UI-kit style agency template. It feels like a product launch page: a pale grey hero with big soft white blob shapes, a clean navy Roboto headline, and one tomato-red pill button with a white arrow circle. Colour comes in warm pops, tomato red and goldenrod yellow, as buttons, blurred blobs, zigzag strokes and thin diagonal lines.

The published preview opens on an intro page that presents each home version inside a MacBook and iPhone mockup, one after another down a long white page.

Four signatures make it recognisable:

  1. The red pill with an arrow circle. Buttons are tomato #FC493E pills with a white circle holding a red → at the right end (Purchase Muma Now, Live Preview). Yellow #FFBF25 versions appear in the layouts.
  2. Soft blob backgrounds. The hero band (#F5F5F7) is cut by large white organic shapes, and photos inside the layouts sit in blob masks.
  3. Playful blurred decor. A goldenrod zigzag stroke, four thin parallel tomato diagonals, a blurred red triangle and a blurred yellow ring float around the hero and mockups.
  4. Rotated version labels. Each showcase has a vertical label (Home Version 2) in pale grey #AEB6B8, rotated −90° on the left, between two 1px lines, and a 1px vertical line links one showcase to the next.

Muma is a light-only design.

Colors

Surfaces

canvas#FFFFFF

Page background

surface-1#F5F5F7

Hero band, page-link tiles, the footer

field#FFFFFF
field-line#DCE7E9

1px bottom border on inputs

Ink

on-primary#FFFFFF

Text on primary

on-secondary#FFFFFF

Text on secondary

ink#272B3A

The --black-2 variable: body colour, headlines, nav links

ink-title#212127

Tile titles (Portfolio v1)

ink-muted#818187

Dropdown links

ink-subtle#919197

Paragraphs (p is #919197 at 15px weight 500), the hero lead, the logo tagline, footer links, blockquotes

ink-faint#AEB6B8

Rotated Home Version N labels, only at 16px+

on-media#FFFFFF

Action

primary#FC493E

The --tomato variable: buttons, nav hover, nav underline, decor lines

primary-hover#FD6960

Button hover

secondary#FFBF25

The --goldenrod variable: secondary buttons in the layouts, zigzag and blurred ring decor

link-faint#B5B5BE

Small footer links

Lines & effects

line#D6DFE1

The --gainsboro variable: 1px vertical lines beside version labels

placeholder#999999

Input placeholder text

Typography

Roboto · display-hero

The quick brown fox jumps

Muma, your design toolkit. 58px · 400 · 1.03

Roboto · headline-lg

The quick brown fox jumps

Section titles (Very easy to edit and customize), the h2 default. 32px · 500 · 1.13

Roboto · title-md

The quick brown fox jumps

Card titles, the h4 default. 18px · 500 · 1.33

Roboto · eyebrow

The quick brown fox jumps

Rotated Home Version N labels. 16px · 500 · 1.88

Roboto · body-lg

The quick brown fox jumps

Hero lead in #919197. 18px · 400 · 1.56

Roboto · quote

The quick brown fox jumps

Blockquote with a 2px tomato left rule, padding 0 20px. 17px · 400 · 1.53

Spacing & shape

PurposeValue
Containermax 1200px, centred, inside sections with 20px side padding
Section rhythm150px top and bottom (.section; 100px at ≤479px); the long showcase section ends with 300px
Breakpoints991px, 767px and 479px, plus a few min-width: 768px rules

Spacing scale

TokenValuePreview
hair1px
xs5px
sm10px
md15px
lg20px
xl30px
2xl80px

Layout spacing

TokenValuePreview
gutter20px
footer80px
nav100px
section150px

Border radius

field15px
pill30px
tile50px
full9999px

Surfaces

How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.

Level 1canvas
Level 2surface-1

Motion

Decor parallaxShapes and mockups move y −300px to +400px while scrolling in view and on page scroll
Nav underline1px tomato line grows from width 0%, 500ms
Nav link colourtransition: color .2s to #FC493E
Button hovertransition: all .3s, #FC493E → #FD6960
Hover pairsMouse-over / mouse-out pairs changing background and text colour over 500ms, some rotating 500ms
Revealy 100% → 0% at 500ms on a few elements; fades 0 → 1 at 500ms on page start

Do’s and don’ts

  • Use the tomato #FC493E pill with a white arrow circle for the main action, #FD6960 on hover.
  • Set headlines in Roboto, navy #272B3A, sentence case with a full stop.
  • Put the hero on #F5F5F7 with large white blob shapes.
  • Add warm decor: a #FFBF25 zigzag, thin tomato diagonals, blurred red and yellow shapes.
  • Show products inside device mockups, with a rotated grey version label at the left.
  • Keep sections at 150px vertical padding inside a 1200px container.
  • Use dark backgrounds or dark buttons; Muma is light-only.
  • Set #919197 (ink-subtle) text below 15px, or #AEB6B8 below 16px; they are the template's real greys but under 4.5:1.
  • Put button labels under 14px weight 500; white on #FC493E is 3.4:1.
  • Square off buttons or tiles; actions are pills (30px, 50px).
  • Use uppercase or letter spacing.
  • Lay colour over photos; keep colour beside them.
  • Use the goldenrod button (white on #FFBF25 is 1.65:1) for anything but short secondary labels at 14px weight 500, or set tomato and #818187 text below 14px.

Example prompt

Any page in the Muma style

Prompt
Build your page in the Muma style. White #FFFFFF page, hero band on #F5F5F7 with large soft white blob shapes. Use Roboto only: hero title 58px weight 400 in #272B3A, line height 1.03; section titles 32px weight 500; paragraphs 15px weight 500 in #919197 with a 26px line. The main button is a #FC493E pill (30px radius, 50px tall, padding 15px 56px 15px 25px) with white 14px weight 500 text and a white circle holding a red arrow at the right; hover #FD6960 over 0.3s. Secondary button the same in #FFBF25. Add a goldenrod zigzag stroke, four thin tomato diagonals and blurred red and yellow shapes as decor. Inputs are white, 15px radius, bottom border #DCE7E9 and a soft 14px 14px 50px -20px shadow. 1200px container, 150px section padding.

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