flowmanceCreativë Design System
Creativë is a loud, poster-like studio site set entirely in capitals. It opens on a full-screen signal-gold field with three black words strung across it (DESIGN ✷ DEVELOP ✷ DEPLOY), then settles onto a warm off-white page of black Inter, big numbers and plain photography. Everything is square, flat and black-on-light; gold comes back as a second band behind the work row.
Four signatures make it recognisable:
- Everything uppercase. text-transform: uppercase is set on body and p, so every line on the site, from the hero to body paragraphs and the email address, is in capitals.
- The gold hero with star separators. A 100svh #FFD700 band, the 80px three-word line with an outlined starburst glyph between words, a short uppercase paragraph lower right, and a bottom row of 2023 / scroll-mouse icon / location.
- The corner menu square. A 70×70px #1A1B1F block with a white two-line hamburger, pinned top-left, next to a two-line tagline (DIGITAL INTERACTION / DESIGN FIRM). The logo CREATIVË is centred and the email sits right.
- A pinned horizontal work row. Square-cornered project cards (about 440×500px) slide sideways as you scroll, each with a dark bottom gradient and a centred white title and category.
Colors
Surfaces
#FEFEFAPage background, a warm off-white (body)
#FFFFFFPure white blocks; almost the same as the canvas
#1A1B1FMenu square and the full-screen menu overlay
Ink
#000000Text on primary
#000000Text on accent
#000000Headlines, numbers, labels
#000000Body text is also full black (the same as ink)
#000000 · 78%Footer links at rest (opacity .78, 1 on hover)
#1A1B1FTop-bar email link
#151414Form labels, typed text and placeholders
#FFFFFFProject and blog titles / their category lines over photos
#FFFFFF · 80%Muted text on media
#FFFFFFText on inverse-canvas
#FFFFFF · 70%Menu links on hover
Action
#FFD700.button: gold with black text
#000000Button hover fill, with white text
#FFD700The hero and the work band (--gold)
Lines & effects
#0000001px underline of arrow links, 2px skill bars
#FFFFFF1px bottom border of the contact fields
#8A8A8AShop price lines
Typography
Inter · display-hero
The quick brown fox jumpsHero words DESIGN, DEVELOP, DEPLOY (.hero-title). 80px · 500 · 1.1
Inter · headline-md
The quick brown fox jumpsStatement DELIVERING AN ARRAY OF TOP-TIER SOLUTIONS. 39px · 600 · 1.3
Inter · title-lg
The quick brown fox jumpsBlog titles centred on images. 31px · 500 · 1.2
Inter · body-lg
The quick brown fox jumpsCard categories. 16px · 400 · 1.4
Inter · label-lg
The quick brown fox jumpsMetric labels WORK COMPLETED (.first-title); form fields use 16px weight 500 too. 16px · 500 · 1.88
Inter · micro
The quick brown fox jumpsForm field labels. 11px · 600 · 1.82 · 1px
Spacing & shape
| Purpose | Value |
|---|---|
| Container | .container max 1200px, centred |
| Section rhythm | .section is 110px top and bottom, 5% sides; 80px at ≤991px and 60px at ≤479px |
| Breakpoints | 991px, 767px and 479px (plus 768px+ and 1280px+ steps) |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 5px | |
sm | 10px | |
md | 16px | |
lg | 20px | |
xl | 30px | |
2xl | 50px | |
3xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
column-gap | 50px | |
nav-height | 70px | |
section | 110px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Scroll-in fade | opacity 0 → 1 over 1000ms outQuart with a move back to x 0 / y 0 over 1000ms outQuart |
| Slide-in | x 10% → 0 over 500ms |
| Bar and line growth | Width changes over 500ms and 300ms ease: skill bars, link underlines |
| Hover fades | opacity 300ms ease, in and out |
| Arrow nudge | x 3px, y −3px over 300ms ease, back to 0 on mouse-out |
| Card cursor | A follower that scales 0 → 1 over 600ms outExpo on hover and back to 0 over 500ms |
| Mouse-move parallax | Layers shift ±5px and ±20px over 500ms |
| Hamburger | Bars rotate over 300ms ease |
| Button / footer link | transition: all .3s / all .2s |
Do’s and don’ts
- Set every line in uppercase Inter, with 1–2px tracking only on 11–15px labels.
- Use #FFD700 for whole bands (hero, work row) and the one button, with #000000 text.
- Keep the canvas #FEFEFA and body text full black #000000.
- Keep photos and cards square; the 6px button is the only rounded shape.
- Put white titles on photos only over a transparent-to-black (15–60%) bottom gradient.
- Pin the 70×70px #1A1B1F menu square top-left on every page.
- Add a second accent colour; the extra Webflow variables are unused.
- Use grey for paragraphs or soften headlines; contrast comes from size and weight.
- Add shadows, borders or rounded corners to cards.
- Set gold text or gold rules; gold is only a fill.
- Use Gantari or another family; Inter carries everything.
- Invent hover colours: the measured hovers are gold to black on the button, 78% to 100% on footer links and white to white 70% in the menu.
Example prompt
Any page in the Creativë style
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Get All AccessUpgrade to All AccessHow to use the Creativë design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/creative.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows