flowmanceBigStudio Design System
BigStudio is a bold, gallery-like agency site in black and white. It feels like a big exhibition poster: a centred 144px Inter Tight headline, lots of white space, and full-bleed project photography with no frames or radii. The only colour in the interface is the single rotating word in the hero and a yellow news band; everything else is black, near-black and grey.
Four signatures make it recognisable:
- The rotating hero word. Constantly in black, then a second line that cycles words (Evolving, Developing, …), each in its own colour: orange #E63A07, yellow #FFEF00 or blue #0D00FF. Both lines are 144px, weight 500, centred.
- Two-tone statements. Big sentences start in near-black #222222 and finish in grey #888A8B on the next line: BigStudio is at the pinnacle of Webflow template design, / prioritizing straightforward user.
- Underlined uppercase nav. Four links (HOME, ABOUT, WORK, CONTACT) centred under the logo, each with a 2px grey underline, the current one in full black.
- A circle cursor over work. Project images hide the system cursor and show a 150px black circle with a white uppercase label that follows the mouse.
BigStudio is light, with black bands for services, the CTA and the footer.
Colors
Surfaces
#FFFFFFPage background
#FFFFFFSame as canvas: the template has no light grey surface step
#000000Service tiles, CTA band, footer
#81818B · 20%Footer subscribe field and its round arrow button
#C7C3CFWith field: Footer subscribe field and its round arrow button
Ink
#FFFFFFText on primary
#000000Hero line 1, work titles, active nav link, buttons
#222222Paragraphs (p colour), first line of two-tone statements, nav links at 75%
#888A8BSecond line of two-tone statements, list items, blockquotes
#999999Input placeholders
#000000Text on accent
#ECECECText on inverse-canvas
#FFFFFFAction
#000000The black pill button
#222222Button hover background
#E63A07The rotating hero word as shown (Evolving)
#FFEF00The Latest Insight news band, and one rotating word
#0D00FFOne rotating hero word
Lines & effects
#0000003px underline under work titles, 2px border on outline pills
#6161612px underline under nav links
#1A1B1F125px circle under the same-size white icon circle on service tiles (no ring shows)
#FFFFFF · 15%Footer divider
Typography
Inter Tight · display-hero
The quick brown fox jumpsHero Constantly / rotating word, centred. 144px · 500 · 1.2
Inter Tight · headline-lg
The quick brown fox jumpsSection titles (.title-2). 50px · 600 · 1.2
Inter Tight · title-lead
The quick brown fox jumpsHero subhead, two-tone. 27px · 600 · 1.4
Inter Tight · body-lg
The quick brown fox jumpsParagraphs, project categories. 18px · 500 · 1.3
Inter Tight · label-nav
The quick brown fox jumpsNav links, white pill button. 17px · 600 · 1.18
Inter Tight · caption
The quick brown fox jumpsSmall meta. 14px · 500 · 1.3
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred; the CTA uses 1400px |
| Section rhythm | 120px top and bottom (.section; 80px at ≤991, 60px at ≤479), 110px for the about section, 75px for the CTA band, 60px / 30px for the footer |
| Breakpoints | 991px, 767px and 479px (Webflow defaults) |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 7px | |
sm | 16px | |
md | 30px | |
lg | 50px | |
xl | 65px | |
2xl | 80px | |
3xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
column-gap | 30px | |
section-side | 72px | |
section-about | 110px | |
section | 120px | |
hero-top | 160px | |
hero-bottom | 170px |
Border radius
Motion
| Page load | Hero elements fade in, opacity 0 → 1 over 1000ms outQuart |
| Text reveal | Lines rise to y 0% (from about 100% below) inside a mask, 500ms outExpo |
| Scroll reveal | Scroll into view moves elements 30px or 80px (x or y) into place over 500ms with an opacity fade |
| Mouse parallax | Mouse move shifts layers ±10px, ±30px or ±80px on x and y, 500ms |
| Size change | Size, 500ms outExpo, on hover elements such as the title rules |
| Image hover | Filter change, 300ms ease |
| Overshoot | Some transforms use 1s cubic-bezier(0.68, −0.55, 0.265, 1.55) (a back-in-out ease) |
| Hovers | Nav opacity 200ms; footer links and buttons 300ms; subscribe button 200ms cubic-bezier(0.645, 0.045, 0.355, 1) |
| Cursor | A 150px black circle follows the pointer over work images |
Do’s and don’ts
- Centre the hero and set it at 144px Inter Tight 500, black, with one coloured word on the second line.
- Write statements as two lines: #222222 then #888A8B, at 27–32px weight 600.
- Use the black pill button (#000000, 40px radius, 70px tall) for the main action, and the 2px outline pill for small meta.
- Run project images edge to edge with no radius, and put a 40px title under each with a 3px black rule that grows in on hover.
- Use black blocks (#000000) for services, the CTA and the footer, with #ECECEC text (#FFFFFF on service tiles).
- Keep tracking at 0 and headlines in sentence case.
- Add shadows, gradients or rounded photos; the system is flat and square.
- Use more than one accent colour per screen, or use accents for buttons. Buttons are black or white.
- Set yellow #FFEF00 text on white; it is unreadable. Use yellow only as a band behind black text.
- Use ink-subtle #888A8B for body text under 18px; it is 3.5:1 on white. Keep it for the second line of large statements.
- Uppercase anything other than nav links and the cursor label.
- Use a second typeface.
Example prompt
Any page in the BigStudio style
More design systems like this
Agency design systems, the same colors first.
Bring any of them to your AI tool
All Access unlocks all 398 design systems, ready for Claude, ChatGPT, Gemini, Cursor, v0 and Lovable, plus 400+ templates on all 5 platforms.
Get All AccessUpgrade to All AccessHow to use the BigStudio design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/bigstudio.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows