flowmanceBogota Design System
Bogota is a bright, loud and very clean agency site. White page, black type, and one signal yellow (#FFD800) that does every job a colour can do: the buttons, the full-screen menu, the hero glow and the floating 3D blobs. Headlines are set in wide, uppercase Unbounded; the reading text is Inter Tight in sentence case, which keeps the long passages calm next to the shouting titles.
Four signatures make it recognisable:
- Staircase hero. DIGITAL / DESIGN / AGENCY in 108px Unbounded, each line pushed further right than the one above, over a soft yellow wash that fades to white, with glossy yellow 3D blobs floating at the edges (one sharp, one blurred).
- Two-tone statements. Short centred sentences in Inter Tight 26px weight 600 where the first clause is black and the rest drops to black at 60% (about #666): We are blessed to work with leading brands.
- The rotating MENU badge. Top right, the word MENU is set four times around a circle with a thin + in the middle. It opens a full-screen yellow overlay with 60px menu links.
- Yellow pills, black pills. The main action is a fat yellow pill (60px tall, 40px radius). Project tags are small black pills with white Unbounded caps.
Bogota is a light-only design.
Colors
Surfaces
#FFFFFFPage background (--honeydew-section, which is white despite its name)
#F1F1F1Skills band, category tags, form fields (--alice-blue)
#F1F1F1Inputs; placeholder in #777777
#333333Text on field
Ink
#000000Text on primary
#FFFFFFText on secondary
#000000Headlines, labels, the first clause of every statement
#000000 · 70%Paragraphs: every p has opacity: .7
#000000 · 60%The grey second half of statements and testimonial roles (opacity 0.6, 9 uses; renders about #666666)
#FFFFFFAction
#FFD800Main pill buttons, the menu overlay, the marquee pill (--black-second, which is yellow despite its name)
#FFD800#000000Project tags, numbered menu circles, the cart/form button
Lines & effects
#DCF2E7A pale mint fill measured on 4 elements below the screenshots; use it sparingly as a second soft panel colour
#777777Category tag text (--dark-grey)
#777777The 1px rule on the left of each testimonial quote
#0000002px underlines under text links, the 2px border of footer tags, the 2px nav line
Typography
Unbounded · display-hero
The quick brown fox jumpsHero lines DIGITAL, DESIGN, AGENCY. 108px · 500 · 1.2
Unbounded · headline-stat
The quick brown fox jumpsThe four statistics numbers. 45px · 500 · 0.8
Unbounded · title-lg
The quick brown fox jumpsProject titles COLORFUL JOURNEYS, NIGHT DESERT. 22px · 600 · 1.36
Inter Tight · body-lead
The quick brown fox jumpsCentred two-tone statements, the skills intro. 26px · 600 · 1.4
Inter Tight · label
The quick brown fox jumpsJOHN DOE, CEO AT WEBFLOW, skill names. 14px · 600 · 1.43
Unbounded · eyebrow
The quick brown fox jumpsWHO WE ARE marquee in the yellow pill. 14px · 700 · 1 · 1px
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred (.container) |
| Section rhythm | 100px top and bottom (.section { padding: 100px 5% }), 80px at ≤991 and 50px at ≤767 and ≤479 |
| Breakpoints | 991px, 767px and 479px (max-width), plus min-width: 768px and min-width: 1440px steps |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 7px | |
sm | 10px | |
md | 15px | |
lg | 20px | |
xl | 30px | |
2xl | 40px | |
3xl | 50px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
gutter | 72px | |
section | 100px | |
hero-top | 140px | |
hero-bottom | 160px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Scroll reveal | opacity 0 → 1 with y 50px → 0, 1000–1250ms outQuart |
| Heading line reveal | Lines move y 100% → 0% inside a clipped box, 1100ms outQuint, with a skewY 7° → 0° settle at 500ms |
| Heading wipe | A #FFD800 block (.heading-overlay) starts at translateX(-100%) and sweeps across the title |
| Button hover | Label moves y 0% → 200% and the 28px arrow moves in, 500ms |
| Menu link hover | Two stacked copies of the link roll inside a 55px clipped row (size change 300–500ms ease) |
| Menu open | Overlay display on, items fade opacity 0 → 1, 300ms ease; scale 0.8 → 1 at 300ms outQuad on the icon |
| Hero blobs | Follow the mouse and drift while in view |
| Simple hovers | transition: all .3s on blog titles and the dark button; tags drop to opacity 0.76 |
Do’s and don’ts
- Use #FFD800 only as a fill (buttons, menu overlay, marquee pill) with #000000 text on it.
- Set every headline in uppercase Unbounded and every paragraph in sentence-case Inter Tight.
- Split statements into a black clause and a 60%-black clause, centred, at 26px weight 600.
- Keep paragraphs at 70% black (ink-muted), 17px, line height 1.3.
- Keep images square-cornered and buttons fully rounded (40px).
- Stagger big multi-line titles to the right instead of centring them.
- Put yellow text on white, or add a second accent colour.
- Add drop shadows or rounded image corners.
- Use #777777 (tag-ink) for running text or below 13px; it is just under 4.5:1 on white and lower on #F1F1F1, so keep it to the 13px 600 caps tags.
- Set Unbounded in sentence case or Inter Tight headlines; the pairing only works one way round.
- Change the button colour on hover; the hover is the label roll and arrow.
- Use more than one filled button style per section.
Example prompt
Any page in the Bogota style
More design systems like this
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Get All AccessUpgrade to All AccessHow to use the Bogota design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/bogota.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows