flowmanceMarketina Design System
Marketina is a clean, white agency site with a gallery feel. Black Inter Tight headlines sit on a white page ruled by faint vertical lines, and the colour comes entirely from glossy abstract renders: an iridescent sphere, liquid ribbons, chrome shapes. The interface itself is black and white with one grey.
Four signatures make it recognisable:
- Sentences that fade to grey. Lead statements start in black and switch to #999999 halfway through: Our integrated digital frameworks are meticulously (black) designed to streamline sales funnels. (grey).
- Vertical guide lines. Thin vertical lines run down the page about every 63px, each a gradient white 10% → black 50% → white 90%, so they are faint and vanish at top and bottom.
- The rotating MENU ring. The menu trigger is a thin + inside a ring of MENU MENU MENU MENU set on a circle, which turns as you scroll. Social icons sit top-left and the bow-tie logo is centred.
- Outlined giant numbers. Metrics are 120px figures with transparent fill and a thin black outline (7,000+, 10, 5.5M) that rise out of a mask.
Colors
Surfaces
#FFFFFFPage background and the menu overlay
#FFFFFFSame as canvas
#000000The testimonial card, the footer, the project cursor badge
#FFFFFFWhat shows through the transparent inputs (2px black border)
Ink
#FFFFFFText on primary
#000000Headlines, nav icons, outlines
#000000Body text
#999999The faded second half of statements, project categories (Logo, User Interface)
#FFFFFFText on inverse-canvas
#FFFFFF · 65%Footer and dark-card paragraphs (.white-paragraph)
#FFFFFF · 78%Secondary lines on dark cards
Action
#000000Filled buttons Get in touch ↗, Contact us
#424242Button hover (from .button-arrow-link:hover)
Lines & effects
#0000002px outlines on tags and inputs, the 2px rule under project titles, step dividers
#FFFFFF2px underline on footer links, the short rule above the testimonial name
Typography
Inter Tight · display-menu
The quick brown fox jumps.text-full / .text-line: links in the full-screen menu, capitalised. 90px · 600 · 0.9
Inter Tight · headline-lg
The quick brown fox jumpsSection titles Recent Work. 50px · 600 · 1.2
Inter Tight · title-lead
The quick brown fox jumpsTwo-tone hero lead and the metrics intro. 29px · 600 · 1.4
Inter Tight · body-lg
The quick brown fox jumpsParagraphs. 18px · 500 · 1.3
Inter Tight · caption
The quick brown fox jumpsInputs, small lines. 15px · 500 · 1.3
Inter Tight · label
The quick brown fox jumpsButtons, the section tag word. 17px · 600 · 1.18
Spacing & shape
| Purpose | Value |
|---|---|
| Container | .container max 1200px, centred, with 5% side padding (72px at 1440px) |
| Section rhythm | 100px top and bottom (.section), 80px at ≤991 and 50px at ≤767; the video band uses 120px (.section-video), 80px with 2% side padding at ≤991 and 60px at ≤479 |
| Breakpoints | 991px, 767px, 479px, plus min-width 768 and 1440px |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 10px | |
sm | 16px | |
md | 30px | |
lg | 40px | |
xl | 50px | |
2xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
footer-bottom | 40px | |
footer-top | 70px | |
section | 100px | |
section-media | 120px | |
nav-height | 120px | |
hero-top | 175px | |
hero-bottom | 200px |
Border radius
Motion
| Line rise (headings) | Text moves from y 200% to 0% inside a mask, 1100ms outQuint, with a skew from 7° to 0° |
| Fade in on scroll | opacity 0 → 1, 1000ms outQuart |
| Slide in | y 40px → 0, then settle with move 0px, 1000ms outQuart |
| Metric rise | Figures move up from y 100% inside a mask (they are clipped at the bottom until revealed) |
| Button label roll | y 0 → −100% in 400ms inOutCubic, back to 0% in 300ms inOutCubic |
| Cursor badge | The 120px VIEW circle follows the mouse over project images; scales between 0.8 (300ms outQuad) and 1 (300ms ease) |
| Cursor parallax | Elements shift x/y ±6px on mouse move (500ms) |
| Title underline | Width change, 300ms ease |
| Menu ring | Rotates with scroll |
| CSS transitions | background-color 0.2s cubic-bezier(0.645, 0.045, 0.355, 1) on buttons; all 0.3s on blog titles |
Do’s and don’ts
- Keep the page white (#FFFFFF) with black (#000000) text and faint vertical gradient guide lines.
- Split lead statements into a black first half and a #999999 second half at the same size and weight.
- Use the black 5px-radius button-primary (17px weight 600, ↗) and hover it to #424242.
- Show metrics as 120px outlined figures with filled 17px labels.
- Frame project images with an 18px radius and put the name and grey categories on one line underneath.
- Use black blocks (testimonial card, footer) with white text for contrast moments.
- Add a brand or accent colour; colour belongs to the renders.
- Use ink-subtle #999999 for full paragraphs or text under 17px. It is only 2.85:1 on white, so keep it for 17px+ meta and the faded half of large statements.
- Turn the buttons into pills; pills are only for tags.
- Add shadows or glass effects.
- Use stock photography of people or offices.
- Speed entrances up below 1000ms or add bounce.
Example prompt
Any page in the Marketina style
More design systems like this
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Bring any of them to your AI tool
All Access unlocks all 398 design systems, ready for Claude, ChatGPT, Gemini, Cursor, v0 and Lovable, plus 400+ templates on all 5 platforms.
Get All AccessUpgrade to All AccessHow to use the Marketina design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/marketina.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows