flowmanceMarketinX Design System
MarketinX is a calm, strictly monochrome marketing-agency site. It feels like a clean studio sheet: white paper, black Inter Tight set heavy (600) at large sizes, and a background ruled by faint vertical grid lines that fade at the top and bottom of each section. Colour only enters through the imagery: iridescent 3D renders and a few product shots.
Four signatures make it recognisable:
- The vertical grid lines. Thin lines run down the page at regular intervals (an 18-column grid with 16px gaps), each a white → black → white gradient so it fades at both ends. They sit behind the hero, the logo strip, the work grid and the stats.
- The rotating MENU ring. There is no nav bar. Top right, the word MENU repeats four times around a circle with a thin + in the middle, and the ring turns as you scroll. Top left is the black M mark (58px wide).
- Black pill with ↗. The main call to action is a black pill, 60px tall, white Contact us in weight 600 and a small ↗ arrow.
- Outlined uppercase pills. Project disciplines (LOGO, USER INTERFACE), blog categories (CODE) and footer tags are outlined pills with uppercase text, never filled.
MarketinX is a light design with a black footer.
Colors
Surfaces
#FFFFFFPage background
#F1F1F1Testimonial cards (--gray-main)
#333333Text typed in inputs
#000000Footer band
Ink
#FFFFFFText on primary
#000000Headlines, labels, buttons, borders
#000000Body copy is also full black (p uses --black)
#000000 · 70%Project tag text; testimonial company names use 70% opacity too
#FFFFFFText on inverse-canvas
#FFFFFF · 65%Paragraphs on black (.white-paragraph)
Action
#000000Pill buttons and the form submit
#424242.button-arrow-link:hover
Lines & effects
#FAFAFAThe panel that wipes off headings as they reveal (.heading-overlay)
#E1E1E12px border on project tags
#0000002px borders on category tags, inputs and count badges; the 1px step divider
#FFFFFF · 20%Dividers in the black cart panel
Typography
Inter Tight · display-metric
The quick brown fox jumpsStats: 7,000+, 10, 5,5M. 100px · 600 · 1.0
Inter Tight · headline-lg
The quick brown fox jumpsSection titles: Recent Work. 50px · 600 · 1.2
Inter Tight · title-xl
The quick brown fox jumpsProject titles under work images (Dreamy Visions). 32px · 600 · 1.22
Inter Tight · body-lead
The quick brown fox jumpsHero lead paragraph. 28px · 600 · 1.4
Inter Tight · label-form
The quick brown fox jumpsForm submit button (.button). 19px · 600 · 1.2
Inter Tight · eyebrow
The quick brown fox jumpsFooter tags, uppercase. 14px · 600 · 1.1 · 2px
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred |
| Section rhythm | .section is 100px top and bottom with 5% side padding, dropping to 80px at ≤991px and 50px at ≤767px; the video section uses 120px (80px 2% at ≤991px, 60px top and bottom at ≤479px) |
| Grid lines | an 18-column background grid with 16px gaps draws the vertical lines |
| Breakpoints | 991px, 767px and 479px, plus min-width steps at 768 and 1440px |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 8px | |
sm | 15px | |
md | 20px | |
lg | 30px | |
xl | 40px | |
2xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
grid-line-gap | 16px | |
column-gap | 30px | |
section | 100px | |
section-video | 120px | |
hero | 200px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Heading reveal | Lines rise from y 100–200% → 0% while un-skewing skewY 7° → 0°, 500ms; slow variant y → 0% over 1100ms outQuint |
| Heading wipe | The #FAFAFA .heading-overlay starts at translateX(-100%) and sweeps across the title |
| Fade-in on scroll | opacity 0 → 1, 1000ms outQuart, often with x/y → 0px over 1000ms outQuart |
| Menu link roll | Label moves y 0 → -100% inside its 87px mask, 400ms inOutCubic |
| Menu ring | Rotates as you scroll |
| Mouse parallax | Images shift ±6px with the cursor, 500ms |
| Button hover | Background colour 200ms cubic-bezier(0.645, 0.045, 0.355, 1) |
| Card hover | scale 0.97, transition: transform .3s, color .3s |
| Small hovers | Scale 0.8 → 1 300ms outQuad; background, filter and size changes 300ms ease |
Do’s and don’ts
- Keep the palette to canvas #FFFFFF, ink #000000, surface-1 #F1F1F1 and #E1E1E1 borders.
- Set headlines, leads and labels in Inter Tight 600; keep paragraphs at 500.
- Use the black pill (60px tall, 30px radius, 20px 26px padding) with a ↗ icon for the main action.
- Mark disciplines and categories with outlined uppercase pills (2px border), never filled chips.
- Run the faint vertical grid lines behind hero, logo and stats sections.
- End statement headlines with a full stop.
- Add a brand colour to UI elements; colour belongs to the 3D renders only.
- Use grey body text; body copy is full black #000000.
- Round images or cards; they are square (0px). Only buttons, tags and badges are round.
- Add drop shadows or blur.
- Use Oswald outside blockquotes, or letter spacing outside the footer tags.
- Replace the MENU ring with a standard horizontal nav bar.
Example prompt
Any page in the MarketinX style
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Get All AccessUpgrade to All AccessHow to use the MarketinX design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/marketinx.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows