flowmanceMarketify Design System
Marketify is a clean, black-on-white agency and shop template. It feels like a product studio's lookbook: big Inter Tight headlines in weight 600, plenty of white space, 2px black outlines instead of filled shapes, and soft grey 3D renders and device mockups that carry almost all the imagery. There is no brand colour; the only saturated touches come from inside the photos (a chartreuse disc, a green phone screen).
Four signatures make it recognisable:
- Fading grid lines. An 18-column grid (16px gap) of hairline vertical lines sits behind the page. Each line is a linear-gradient(#FFFFFF 10%, #000000 50%, #FFFFFF 90%) at low opacity, so the lines fade out at the top and bottom of each band. They are visible in every screenshot.
- The rotating MENU badge. Top right, a circle of the word MENU repeated four times in small uppercase, wrapped around a thin +. It sits at a different angle at each scroll position.
- Outline everything. Buttons, tags, the testimonial card, the footer tags and the counter circles all use a 2px solid black (#000000) border with no fill (white on the video band). Filled black only appears on the form submit.
- Split hero. A 3D object on the left half and a two-line display-hero headline, a 28px bold lead and an outlined Contact us ↗ button on the right half, then a thin vertical arrow pointing down.
Marketify is a light-only design.
Colors
Surfaces
#FFFFFFPage background; outlined buttons, tags and cards are transparent over it
#F1F1F1Webflow variable --gray-main; quiet panels
#090909The cart drawer, with inverse-line (#FFFFFF at 20%) dividers
Ink
#FFFFFFText on primary
#000000Headlines, labels, links, the black 2px borders
#000000Body text
#2C2C2C · 50%Role after a name (Alex, Designer) and other small meta
#A1A1A1Webflow variable --dark-grey for disabled or decorative text
#FFFFFFText and 2px white outlines over the video band; paragraphs there at 65%
#FFFFFF · 65%Muted text on media
#FFFFFFText on inverse-canvas
Action
#000000The filled submit button (.button)
#000000Lines & effects
#DDDDDDThe 2px left rail on the tab list
#0000002px outlines on buttons, tags, cards and inputs; the 2px title underline
#FFFFFF · 95%The fixed navigation bar
#FFFFFF · 20%Typography
Inter Tight · display-menu
The quick brown fox jumpsOverlay menu links, each in an 87px-tall mask. 90px · 600 · 0.9
Inter Tight · headline-lg
The quick brown fox jumpsSection titles: Recent Work. 50px · 600 · 1.2
Inter Tight · title-lg
The quick brown fox jumpsBlog card titles. 29px · 600 · 1.3
Inter Tight · quote
The quick brown fox jumpsTestimonial quotes. 20px · 600 · 1.4
Inter Tight · body-lg
The quick brown fox jumpsDefault paragraph (p). 18px · 500 · 1.3
Inter Tight · label-lg
The quick brown fox jumpsButton labels, Cart [0]. 17px · 600 · 1.18
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred (.container) |
| Section rhythm | .section is 100px top and bottom; the video band is 120px; the hero is 250px top and 230px bottom |
| Breakpoints | 991px, 767px and 479px (Webflow defaults), plus a 1440px+ step |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 5px | |
sm | 15px | |
md | 16px | |
lg | 30px | |
xl | 50px | |
2xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
grid-gap | 30px | |
gutter | 72px | |
section | 100px | |
section-video | 120px | |
hero-bottom | 230px | |
hero-top | 250px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Headline reveal | Lines start y 100% (or 200%) with skewY 7deg, then move to y 0% over 1100ms outQuint while the skew returns to 0deg over 500ms, inside an overflow-hidden mask |
| Fade-up on scroll | opacity 0 → 1 and translate 0px, 1000ms outQuart |
| Image hover | scale 1 → 0.95, 300ms outSine, back to 1 on mouse out |
| Pop in | scale 0 → 1 over 500ms outQuint |
| Title underline | Width grows, 300ms ease on hover |
| Arrow swap | x 0% → 100%, 300ms ease, inside buttons |
| Filter and background | Filter and background colour, 300ms ease, on hover |
| CSS transitions | all 0.3s on links and blog titles; buttons background-color 0.2s cubic-bezier(0.645, 0.045, 0.355, 1) |
| MENU ring | Rotates |
Do’s and don’ts
- Keep the page black and white: canvas #FFFFFF, ink #000000, and body text in full black.
- Use 2px solid #000000 outlines for buttons (6px radius), tags (30px) and cards (12px).
- Set every heading and lead in Inter Tight 600 with 0px tracking, and body paragraphs in 500.
- Put the faint 18-column vertical grid behind each band, fading to white at the top and bottom.
- Use soft grey 3D renders and mockups with a 15px radius; let them carry any colour.
- Reveal headlines line by line with the skew-and-rise (1100ms outQuint).
- Add an accent colour or use the unused pastel variables as section fills.
- Fill the hero call to action. The filled black button-primary is only for submit and checkout.
- Add drop shadows or blur; the template has none.
- Use ink-subtle (#2C2C2C at 50%) for anything but small meta like a role after a name; it is too light for paragraphs.
- Track headlines tighter or use uppercase outside the footer tags and the MENU ring.
- Use borders thinner or thicker than 2px on components.
Example prompt
Any page in the Marketify style
More design systems like this
Marketing design systems, the same colors first.
Bring any of them to your AI tool
All Access unlocks all 398 design systems, ready for Claude, ChatGPT, Gemini, Cursor, v0 and Lovable, plus 400+ templates on all 5 platforms.
Get All AccessUpgrade to All AccessHow to use the Marketify design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/marketify.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows