flowmanceSystems X Design System
Systems X is a light, open startup and marketing-agency site. It feels calm and premium-tech: lots of white, black BDO Grotesk headlines centred on the page, outlined black pill buttons and soft pastel accents that come only from 3D renders and gradient product cards. The brand name used on the live site is System.
Four signatures make it recognisable:
- Outlined pills, no fills. Every button is a transparent pill with a 2px black border and a 30px radius (Get started, View all work, Get Started). Nothing on the page is a filled button.
- Iridescent 3D blob. The hero leads with a glossy pink-lilac bubble render above the centred title, flanked by thin grey line-art wave patterns in the corners.
- Pastel product cards. The dashboard section shows a white UI card (Daily Traffic, 2.579 Visitors, bar chart) on a blue-pink-peach gradient panel with a 20px radius.
- Titles with an underline bar. Work cards put a 27px title on the left and Digital Marketing, Brand on the right, with a 2px black line under the title row.
Colors
Surfaces
#FFFFFFPage background, cards
#FAFAFADropdown-row hover, faint panel steps
#F1F1F7Start of the lilac-grey panel gradient (190deg, #F1F1F7 → #FFFFFF) behind features and the dashboard block
#000000Cursor circle on work images, the cart panel
Ink
#000000Text on primary
#FFFFFFText on primary-hover
#000000Headlines, paragraphs, buttons, borders
#000000Body text is full black, so ink-muted equals ink
#000000 · 65%Inactive nav links (About, Pricing)
#000000 · 60%Testimonial company or role (BrightFutures, Marketing Director)
#FFFFFF#FFFFFFText on inverse-canvas
Action
#FFFFFFOutlined pill buttons: transparent on white, black label and border
#000000.button hover fills black with white text
#777777Footer link hover colour
Lines & effects
#EEEEEE1px dividers (FAQ rows, footer)
#0000002px button borders and the 2px title bar on work cards
#000000 · 20%1px border on date and category tags
Typography
BDO Grotesk · display-hero · shown in Inter (fallback)
The quick brown fox jumpsThe Digital Marketeing Agency (centred, 2 lines). 68px · 600 · 1.2
BDO Grotesk · headline-lg · shown in Inter (fallback)
The quick brown fox jumpsSection titles: Dashboard Insights, Recent Work, Our solutions, your success. 40px · 600 · 1.2
BDO Grotesk · title-xl · shown in Inter (fallback)
The quick brown fox jumpsBlog card titles. 30px · 600 · 1.2
Inter Tight · body-lead
The quick brown fox jumpsHero lead and section sub-leads. 23px · 600 · 1.4
Inter Tight · caption
The quick brown fox jumpsSmall notes, list items. 15px · 500 · 1.4
BDO Grotesk · footer-title · shown in Inter (fallback)
The quick brown fox jumpsFooter column titles. 18px · 600 · 1.11
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred |
| Breakpoints | 991px, 767px and 479px (Webflow defaults) |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 8px | |
sm | 16px | |
md | 20px | |
lg | 35px | |
xl | 60px | |
2xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
gutter | 72px | |
section | 120px | |
logo-gap | 150px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Button hover | Label out, arrow in: x −100% → 0% and 0% → 100%, 300ms ease; fill grows (size, 300ms ease) |
| Arrow nudge | x 3px, y −3px and back, 300ms ease; or x 6px, 500ms outQuint |
| Icon pop | scale 0 → 1, 600ms outExpo; out at 400ms outExpo |
| Fade-in on scroll | opacity 0 → 1, 1000–1250ms outQuart |
| Image drift | y −7% ↔ 7%, 500ms, while scrolling in view |
| Cursor circle | Follows the mouse over work images |
| Testimonial hover | scale 0.97, transform .3s, color .3s |
| Nav link hover | Opacity 0.65 → 1, 300ms |
| Footer link hover | Colour → #777777, 300ms |
| Logo marquee | Continuous horizontal scroll |
Do’s and don’ts
- Keep the page white (#FFFFFF) with full-black (#000000) text, including body copy at 18px.
- Make every button an outlined pill: transparent, 2px black border, 30px radius, 54px tall.
- Centre the hero and section titles, and use a single 3D or gradient visual as the colour moment.
- Put grouped content on the faint #F1F1F7 → #FFFFFF gradient panel instead of a grey box.
- Underline work titles with a 2px black bar and set the category on the right.
- Use BDO Grotesk for headings and labels, Inter Tight for paragraphs and quotes.
- Add filled colour buttons or a brand accent; the declared #1C53FF blue is not a UI colour here.
- Use drop shadows on cards; depth comes from gradients and 3D art.
- Use pastel colours for text or icons; icons stay black line art.
- Grey out body text; only nav links (65%) and roles (60%) are grey.
- Round images beyond about 15px or cards beyond 12px (the dashboard panel's 20px is the one exception).
- Use uppercase headings or negative letter spacing.
Example prompt
Any page in the Systems X style
More design systems like this
Marketing design systems, the same colors first.
Bring any of them to your AI tool
All Access unlocks all 398 design systems, ready for Claude, ChatGPT, Gemini, Cursor, v0 and Lovable, plus 400+ templates on all 5 platforms.
Get All AccessUpgrade to All AccessHow to use the Systems X design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/systems.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows