flowmanceLumes Design System
Lumes is a loud, poster-like agency site in pure black and white. Tall condensed Bebas Neue capitals do the shouting, small uppercase Inter does the labelling, and saturated full-bleed photography (electric blue, signal red, grass green) brings all the colour. The whole page sits inside a 10px white frame, and nothing on it is rounded except the 7px cards, labels and submit, and a few small chips.
Four signatures make it recognisable:
- Photos inside the headline. Display lines carry a small image or video set inline between words: CREATIVE [cube] DIGITAL, / DESIGN STUDIO. and ©2025 [video] VIDEO. The inline video grows as you scroll.
- The 10px frame. The body has 10px padding, so the hero photo, the black statement band and the footer all stop 10px short of the window edge.
- A spread-out uppercase nav. HOME, ABOUT, WORK | 04, CONTACT sit far apart across the right two-thirds, with UTC-5 and coordinates (40.7583° N, 73.9937° W) as meta beside a giant LUME® wordmark that shrinks on scroll. The nav uses mix-blend-mode: difference, so it reads white on photos and black on white.
- Ghost type on black. In the statement band, CRAFTING EXPERIENCES FOR NOW AND THE FUTURE is set in white at 10% on black and lights up as images fly through it.
Colors
Surfaces
#FFFFFFPage background and the 10px frame
#FAFAF9The grey section band behind the bento cards
#F5F5F5Client logo tiles
#000000The statement band and the footer
#FFFFFFInk
#000000Text on primary
#FFFFFFText on secondary
#000000Headlines, nav, labels, body
#000000Body text is full black too; this template does not use a grey for paragraphs
#FFFFFFText on inverse-canvas
#FFFFFFTitles and labels on photos
Action
#FFFFFFSet to the canvas: there are no filled buttons
#000000The form submit and small count chips
Lines & effects
#E1E1E1The few 1px borders (4 measured), such as the FAQ rules
#000000 · 20%The 1px base line under text links
#FFFFFF · 10%Ghost display type on the black band (display sizes only)
#000000 · 30%The floating VIEW ALL WORK
#363635 · 40%Labels on video
Typography
Bebas Neue · display-hero
The quick brown fox jumpsHero CREATIVE DIGITAL, DESIGN STUDIO. 155px · 400 · 0.9
Bebas Neue · logo
The quick brown fox jumpsThe giant LUME® wordmark on the first screen (22 runs measured at this size). 112px · 400 · 1.0
Inter · headline-lg
The quick brown fox jumpsInter headlines, project titles on work cards. 48px · 600 · 1.0 · -1.44px
Inter · title-md
The quick brown fox jumpsCard and FAQ titles. 19px · 600 · 1.3 · -0.58px
Inter · body-lg
The quick brown fox jumpsIntro paragraphs. 19px · 500 · 1.3 · -0.5px
Inter · label
The quick brown fox jumpsNav links. 16px · 500 · 1.3
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1300px, centred |
| Section rhythm | --section--padding-top-bottom is 150px (100px ≤991, 60px ≤767) |
| Breakpoints | 991px, 767px and 479px, plus a 1280px+ step |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xxs | 5px | |
xs | 10px | |
sm | 15px | |
md | 20px | |
lg | 30px | |
xl | 40px | |
2xl | 60px | |
3xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
frame | 10px | |
gutter | 15px | |
grid-gap | 15px | |
section | 150px | |
section-bottom | 200px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Text roll on hover (nav, links) | Split letters move y 0% → −100%, sine.inOut, 0.51–1.11s total with stagger |
| Line reveal | Lines rise from y 110% or 120% → 0 inside a mask, 500ms, often with skew 6–10° → 0 (500–600ms ease) |
| Fade and lift | opacity 0 → 1, y 20px → 0, 300ms ease (hover) or 500ms (scroll) |
| Blur in | filter blur → 0, 500ms |
| Rotate settle | 500ms, or 600ms outExpo |
| Link line | Width 0 → 100%, 300ms ease |
| Logo shrink and video grow | Size changes linked to page scroll, 500ms smoothing |
| Background change | background-color, 500ms |
| Headline split | SplitText characters, GSAP expo, 0.8s |
| Scroll scenes | ScrollTrigger from top bottom to bottom 40px, scrub 0.8 |
| Marquee | A continuous loop at 6.5s with stagger, sine.in |
| Cursor | A dot follows the mouse (mouse-move) |
Do’s and don’ts
- Wrap the page in a 10px white frame and let photos and black bands stop at it.
- Set display lines in Bebas Neue capitals at 112–155px, line height 0.9, and drop a small inline photo or video between two words.
- Keep the UI in #000000 and #FFFFFF; put body text in full black, not grey.
- Use link-line (uppercase 12.8px, 1px line, 2px line on hover) for calls to action.
- Keep images square-cornered and full-bleed; save the 7px radius for cards, labels and the submit button.
- Use sticky stacking for work and a sticky black footer revealed at the end.
- Add filled pill buttons, shadows or an accent colour.
- Use Bebas Neue under 112px, in lower case, or bolded.
- Round photos or put coloured overlays on them.
- Use inverse-ghost (white at 10%) for anything but display type on the black band.
- Use Geist or Playfair Display, even though they are loaded.
- Run hover motion longer than 600ms or use bounce easing.
Example prompt
Any page in the Lumes style
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Get All AccessUpgrade to All AccessHow to use the Lumes design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/lumes.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows