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Lama Design System

Lama website template previewLama website template preview detail 2Lama website template preview detail 3

Lama is a one-person portfolio that lives entirely on one saturated cobalt blue. The whole page, from the hero to the footer, is #0115A8 with white type, so it reads like a printed poster or a riso flyer rather than a website. The hero is three lines of heavy uppercase grotesk; everything else is small, plain Inter, and the project images supply all the other colour.

Four signatures make it recognisable:

  1. One blue field, white everything. No sections change colour. The only other blue is the slightly lighter #293BBE on the button hover and the round toggle.
  2. Poster hero in Clash Grotesk. I'M A CREATIVE / GRAPHIC & WEB / DESIGNER. set at 132px, weight 700, line height 1.0, uppercase and centred, filling about 70% of the width.
  3. A sideways project strip. Under a small SELECTED WORKS label, square-cornered project images about 980×630 (ratio 1.56) slide horizontally as you scroll, with neighbouring images cut off at the screen edges.
  4. A three-part header. Two-line name on the left (Portfolio of / Lama Dompin), a yellow sun icon with Based in sunny San Francisco, CA. in the centre, and About Blog Contact on the right. Social links run vertically down the left edge.

Colors

Surfaces

canvas#0115A8

Page background on every section (CSS --medium-blue)

surface-1#293BBE

Round colour toggle bottom-right, button hover (CSS --dark-slate-blue)

field-line#FFFFFF · 20%

Bottom border of form fields

Ink

on-primary#0115A8

Text on primary

on-primary-hover#FFFFFF

Text on primary-hover

ink#FFFFFF

Headings, nav, labels, links

ink-soft#FFFFFF · 80%

Uppercase lead paragraphs, form placeholders

ink-muted#FFFFFF · 70%

Paragraphs and list items (base p and li)

on-media#FFFFFF

Action

primary#FFFFFF

The white pill button with blue text

primary-hover#293BBE

Button on hover: lighter blue, white text

accent#F6E97A

4px left rule on blockquotes in blog posts only

Lines & effects

line#FFFFFF · 35%

1px underline under nav links and text links (CSS --white)

line-soft#FFFFFF · 19%

Footer top border, cart dividers

Typography

Clash Grotesk · display-hero

The quick brown fox jumps

Hero h1 lines I'M A CREATIVE, GRAPHIC & WEB, DESIGNER. 132px · 700 · 1.0

Clash Grotesk · title-md

The quick brown fox jumps

Service titles: PROTOTYPING, CONTENT STRATEGY. 20px · 600 · 1.3 · 2px

Clash Grotesk · eyebrow

The quick brown fox jumps

Section labels such as SELECTED WORKS. 16px · 600 · 1.1 · 2px

Inter · body-lg

The quick brown fox jumps

Lead paragraphs: I CREATE DIGITAL EXPERIENCES…, HELLO! LET'S TALK…. 18px · 500 · 1.33

Inter · label

The quick brown fox jumps

Nav links, the location line, underlined text links. 17px · 500 · 1.18

Inter · caption

The quick brown fox jumps

Vertical social links. 15px · 500 · 1.33

Spacing & shape

PurposeValue
Container.container max 1200px, centred
Breakpoints991px, 767px and 479px (Webflow defaults), plus a min-width: 768px set

Spacing scale

TokenValuePreview
hair3px
xs10px
sm16px
md30px
lg50px
xl100px

Layout spacing

TokenValuePreview
section-bottom-short50px
nav-height91px
section100px

Border radius

xs2px
sm9px
pill30px
full9999px

Surfaces

How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.

Level 1canvas
Level 2surface-1

Motion

Hero line revealEach line moves y 100% → 0% inside an overflow-hidden wrapper, 500ms ease, on page load
Fade-inopacity 0 → 1, 1000ms outQuart
Scroll drifty 100px → −100px and y −50px moves, 500ms, tied to scrolling (parallax on images and text)
Link underlineWidth changes on hover, 500ms ease; some at 300ms ease or 400ms outCubic
Icon hoverscale 1 → 1.1, 100ms ease, and back; small rotations at 100ms ease
Work stripHorizontal move scrubbed by scroll (x to 0%) while the section is in view
Colour toggleBackground, text colour, border and filter switch at 0ms on click
CSS transitionsButtons 0.2s, social links 0.3s, all

Do’s and don’ts

  • Keep every section on one flat canvas #0115A8 with ink #FFFFFF type.
  • Set display and titles in Clash Grotesk, uppercase; set nav, body, buttons and fields in Inter.
  • Use ink-muted (white at 70%) for paragraphs and ink-soft (white at 80%) for uppercase leads.
  • Use the white pill (button-primary, #FFFFFF on #0115A8, 30px radius, 18px 28px padding) for the one main action, turning #293BBE with white text on hover.
  • Keep project images square-cornered at about 1.56:1 and let them run off the screen edges in the strip.
  • Use 1px white-alpha underlines (line, 35%) for links instead of extra buttons.
  • Add a second background colour, dark bands, cards or shadows.
  • Round images or fields; only the button, toggle and scroll indicator are rounded.
  • Use the unused CSS colours (#FE7C00, #FBFD54, the greys) as accents.
  • Set Inter body text in uppercase except the short lead paragraphs.
  • Use Clash Grotesk at 400 or below; only 500, 600 and 700 are loaded.
  • Put blue-tinted or busy photos in the work strip; they disappear into the canvas.

Example prompt

Any page in the Lama style

Prompt
Build your page in the Lama style. The whole page is one flat cobalt blue #0115A8 with white text. Headlines are Clash Grotesk, uppercase: the hero is 132px, weight 700, line height 1.0, centred, in 2–3 word lines; small section labels are 16px, 600, 2px tracking. Everything else is Inter: nav 17px/500, paragraphs 16px/400/1.5 in white at 70%, uppercase lead paragraphs 18px/500 in white at 80%. Use a fixed transparent 3-column header (two-line name left, location centre, three links right, 1px white-35% underlines). Images are square-cornered, about 1.56:1, on flat bright backdrops, shown in a horizontal strip. One white pill button: #FFFFFF, #0115A8 text, Inter 17/700, padding 18px 28px, radius 30px, hover #293BBE with white text in 0.2s. Form fields are transparent with only a 1px white-20% bottom border, 50px tall. No shadows, no cards, no second colour. Motion: line reveals y 100% → 0% at 500ms ease and fades at 1000ms outQuart.

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