flowmanceHyper Design System
Hyper is a clean, confident agency site: a white page, enormous uppercase Clash Grotesk statements, and quiet grey paragraphs beside them. Calls to action are small underlined text links, not buttons. The rhythm comes from full-bleed bands: a black split band with a photo, a silver band for projects, and edge-to-edge project tiles in saturated colour.
Four signatures make it recognisable:
- Three-word manifesto. The hero is THINK. / CREATE. / SOLUTION. at 150px, weight 600, line height 0.9, each word on its own line and ending in a full stop.
- Grey copy, black type. Headlines are pure black; paragraphs on the white page are #7A7A7A at 19–22px weight 500, so the titles carry all the weight.
- Underline links instead of buttons. SAY HELLO and similar actions are 12px uppercase labels with 2px tracking over a thin grey line that a black line wipes across on hover.
- The page changes colour. The background shifts from white to silver #B7BABE while the projects are in view, and black bands hold the about text and the skills.
Colors
Surfaces
#FFFFFFPage background
#B7BABEThe silver the page turns to behind the projects (--silver)
#FFFFFFTestimonial cards, outlined with line
#000000The about band, the skills section, the contact area, tags, the go-top circle
#FFFFFF · 39%Inputs on black: border and typed text
#D6D1CAText on field
Ink
#000000Text on primary
#FFFFFFText on primary-hover
#000000Headlines, names, links
#7A7A7AParagraphs and list items (p { color: var(--grey) })
#696969Footer links (.dark-link)
#FFFFFFText on inverse-canvas
#FFFFFF · 80%Text on black and project tags on photos
#FFFFFFProject names and tag lines on photos
#FFFFFF · 80%Muted text on media
Action
#FFFFFFThe boxed .button (form submit) with a 1px black border
#000000.button:hover
Lines & effects
#E0E0E01px testimonial card borders
#B1B1B1 · 56%Resting underline of text links
#000000The hover underline, the 2px scroll-mouse outline, blockquote rule
#000000 · 15%Bottom of the gradient over project tiles
Typography
Clash Grotesk · display-hero
The quick brown fox jumpsTHINK. 150px · 600 · 0.9 · 1px
Clash Grotesk · headline-metric
The quick brown fox jumpsFun-fact numbers 110+, 1000+. 48px · 600 · 1.04
Clash Grotesk · title-blog
The quick brown fox jumpsBlog titles. 26px · 600 · 1.1
Clash Grotesk · body-lead
The quick brown fox jumpsWhite text in the black about band. 23px · 500 · 1.2
Clash Grotesk · label-button
The quick brown fox jumpsThe boxed .button. 17px · 600 · 1.41
Clash Grotesk · eyebrow
The quick brown fox jumpsUnderlined links (SAY HELLO). 12px · 600 · 1.67 · 2px
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred |
| Breakpoints | 991px, 767px and 479px (Webflow defaults) |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 10px | |
sm | 16px | |
md | 30px | |
lg | 50px | |
xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
gutter | 72px | |
nav-height | 75px | |
section | 100px | |
hero-bottom | 150px |
Border radius
Motion
| Slow fade | opacity 0 → 1 and move to 0,0, 1000ms outQuart |
| Fade-up | y 10px → 0 with opacity → 1, 300ms outCubic |
| Slide-in | x −100% → 0%, 500ms ease |
| Link underline wipe | Width change on the black line, 300–500ms ease |
| Skill bars | Width grows to the value on scroll, 500ms |
| Icon pop | scale 1 → 1.1 on hover, 100ms ease |
| Project tile hover | Image transform, 500ms (transition: all, transform 0.5s) |
| Page colour | Background shifts to silver #B7BABE while projects are in view |
| Button hover | Fill to black, 200ms (transition: all .2s) |
Do’s and don’ts
- Keep the page #FFFFFF with black #000000 headlines in Clash Grotesk 600 uppercase.
- Set paragraphs in #7A7A7A at 19–22px weight 500, in narrow columns.
- Use the 12px uppercase underlined text link (2px tracking) for main actions.
- Break the page with full-bleed black bands and the silver #B7BABE project band.
- Run project tiles edge to edge with no gaps and a light bottom gradient.
- Keep testimonial cards white with a 1px #E0E0E0 border and 5px radius.
- Use ink-muted #7A7A7A under 19px or for anything but paragraphs; it is below 4.5:1 on white, so keep it at 19px+ weight 500.
- Add coloured buttons or an accent colour; the red in the variables is unused.
- Round photos or project tiles.
- Use shadows; use bands, borders and the tile gradient instead.
- Set display text in weight 700; the template uses 600.
- Put grey on the black bands; use white or white 80%.
Example prompt
Any page in the Hyper style
More design systems like this
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Bring any of them to your AI tool
All Access unlocks all 398 design systems, ready for Claude, ChatGPT, Gemini, Cursor, v0 and Lovable, plus 400+ templates on all 5 platforms.
Get All AccessUpgrade to All AccessHow to use the Hyper design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/hyper.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows