flowmanceHazel Design System
Hazel is a friendly, slightly hand-made business UI kit. A near-black nav bar sits over a pale-blue hero, and big bold Space Grotesk headlines are framed by marker-pen doodles: a blue scribbled ellipse, black zig-zag waves, a dark half-circle bleeding off the edge, and scattered dots. The rest is crisp and white, with a vivid dodger-blue band and rows of page previews.
The published home is a "Welcome" index of the kit: groups of page screenshots (Landings, Company, Case Study) with a bold black label under each. Inner pages reuse the same parts: pale-blue headers with a brush-stroke blue shape on the right, white bodies and the dark footer.
Four signatures make it recognisable:
- Hand-drawn doodles. Loose marker scribbles (a blue looped ellipse top-left, black wavy lines, dot sprays) sit on the corners of hero and header bands, often half off the edge.
- Pale-blue hero, bright-blue band. The hero is tint #E0F0FF; directly below it a full-width accent #3898EC band holds three white circles of about 90px with line icons and centred white copy.
- Square-cornered button pair. A soft steel-blue (#A1C4E4) Purchase Hazel button next to a near-black (#121217) Landings ▾ dropdown button, both 58px tall with only a 4px radius.
- Black nav, black footer. The 80px nav bar and the footer are both #121217 with white bold links, so the white page is bracketed by dark bars.
Colors
Surfaces
#FFFFFFPage background and the preview sections
#EEF7FFLighter blue tint (--alice-blue) for cards and panels on inner pages
#FFFFFFInputs; the border turns primary on hover
#29335C · 15%With field: Inputs; the border turns primary on hover
#333333Typed text in inputs
#121217Footer and its CTA
Ink
#FFFFFFText on primary
#FFFFFFText on secondary
#FFFFFFText on accent
#000000Headlines, preview labels, links
#121217Default body colour (--black-2)
#000000Paragraphs (base p is #000 at weight 600); same as ink
#414147Hero lead and section subtitles (--dim-grey), placeholders, checkbox labels
#FFFFFFText on inverse-canvas
#FFFFFF · 70%Copyright and Hazel by Deni Bozo
Action
#A1C4E4Main filled button (--light-steel-blue), search button, nav underline
#3898EC.button-primary:hover and .search-button:hover
#121217Dark dropdown button (Landings ▾), back-to-top square
#3898ECFeature band, blockquotes, white-button text, field hover text
Lines & effects
#E0F0FFHero band (--alice-blue-section)
#29335C · 10%1px frames around preview cards
#121217Nav bar (inside a #000000 sticky wrapper)
#111111Dropdown-link hover fill on the dark menu
#000000 · 5%The soft shadow under the white feature-icon circles
Typography
Space Grotesk · display-hero
The quick brown fox jumpsSee the power behind Hazel template. 70px · 700 · 0.96
Space Grotesk · headline-lg
The quick brown fox jumpsGroup titles: Landings, Company, Case Study. 42px · 700 · 1.17
Space Grotesk · title-lg
The quick brown fox jumpsHero lead and group subtitles in ink-subtle. 24px · 500 · 1.17
Space Grotesk · body-lg
The quick brown fox jumpsFeature-band copy in white (hazel-title). 19px · 600 · 1.16
Space Grotesk · label
The quick brown fox jumpsButtons and nav links. 17px · 700 · 1.18
Space Grotesk · caption
The quick brown fox jumpsInputs and checkbox labels. 14px · 600 · 1.5
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1130px, centred |
| Section rhythm | 100px top and bottom (.section); 80px at ≤767 and 60px at ≤479 |
| Breakpoints | 991px, 767px and 479px |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 7px | |
sm | 12px | |
md | 16px | |
lg | 30px | |
xl | 40px | |
2xl | 50px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
column-gap | 50px | |
band-top | 70px | |
band-bottom | 80px | |
nav-height | 80px | |
section | 100px | |
hero | 105px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Button and link hover | CSS transition: all 0.3s; buttons change colour, footer links fade to 60% |
| Nav link hover | transition: all 0.2s; the 2px underline grows with a 300ms ease size change |
| Scroll fade-in | Scroll into view: opacity 0 → 1 over 1000ms outQuart, moving back to 0 |
| Dropdown open | Arrow rotates 300ms ease; the list fades in over 300–350ms ease |
| Scroll-linked drift | Scroll-linked moves of up to y: -100px (500ms) |
| Menu button | Bar moves of y: ±6px over 300–500ms |
Do’s and don’ts
- Bracket pages with the #121217 nav and footer, with a pale-blue tint #E0F0FF hero under the nav.
- Centre group titles in headline-lg (42px, 700) black with a 24px weight-500 #414147 subtitle.
- Pair a primary #A1C4E4 button with a #121217 dark button, both 58px tall with a 4px radius.
- Keep button labels at 17px weight 700: white on #A1C4E4 is only about 1.8:1, and the #3898EC hover and the white button with #3898EC text are about 3:1. These are the template's real colours.
- Add one or two hand-drawn doodles (blue scribble, black waves, dot spray) to hero corners, partly off the edge.
- Frame previews and cards with a 1px #29335C1A border and a 5px radius.
- Use #3898EC for the bright band and pull quotes, with text at 19px semibold or larger.
- Round buttons beyond 4px or make pill buttons.
- Use DM Sans or Kalam; nothing on the page is set in them.
- Put blue text on white for paragraphs, or white text on #A1C4E4 below 17px bold.
- Add heavy shadows; the only one is the 5% black 0 15px 25px under icon circles.
- Use more than one bright-blue band in a row, or put doodles on every section.
- Use uppercase, letter spacing or weights below 500.
Example prompt
Any page in the Hazel style
More design systems like this
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Get All AccessUpgrade to All AccessHow to use the Hazel design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/hazel.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows