flowmanceProtection X Design System
Protection X is a calm, approachable insurance site. Deep navy bands frame the top and bottom of the page, the middle is white with soft lavender-grey cards, and one bright azure blue (#007FFF) marks every action. Type is Inter at weight 600 almost everywhere, so even paragraphs feel firm and friendly. The photography is people: smiling portraits on pastel backdrops and warm, everyday scenes.
Four signatures make it recognisable:
- The square-bullet eyebrow. Most sections open with an 8px blue square followed by blue 17px semibold text: ■ Welcome to Protection X, ■ Personalize your insurance.
- The tilted portrait collage. The hero shows four portraits on pastel backgrounds (pink, green, teal, lilac), each with a rounded corner of about 30px and each turned a few degrees, overlapping like snapshots.
- Two-tone headings. A heading starts in navy and finishes in grey: A list of quick points in ink, to inform the viewer in ink-muted. The hero lead does the same on navy, white then grey.
- Photo cards with a white icon disc. Insurance products are photo cards with a dark overlay, a white circle of about 100px holding a blue line icon, a white title and an underlined Get started link.
Colors
Surfaces
#FFFFFFPage background
#F3F2F8Testimonial cards, FAQ rows, the blog band (.light-color), dropdown hover
#CCCCCCContact form border and typed text
#333333Text on field
#0F1029The hero, the video frame and the CTA band
Ink
#FFFFFFText on primary
#0F1029Headings, FAQ questions, names (--black)
#63666DParagraphs, the grey half of two-tone headings, footer links (--dim-grey)
#FFFFFFText on inverse-canvas
#FFFFFF · 70%The second, quieter line of text on navy
#FFFFFFAction
#007FFFPill buttons, eyebrows and their bullet, underlined links, play button
#4AA2FAButton hover; also the phone icon circle in the CTA band
#007FFF · 24%The resting track under blue underlined links
Lines & effects
#E1E1E1Category tag border
#CECECESubscribe field border
#000000 · 10%Small dividers
#FFFFFF · 30%The track under white Get started links on photo cards
Typography
Inter · display-hero
The quick brown fox jumpsUnique needs, custom coverage. 54px · 600 · 1.1
Inter · headline-lg
The quick brown fox jumpsSection titles (set on p tags), the CTA band title. 38px · 600 · 1.3
Inter · title-lg
The quick brown fox jumpsBlog card titles. 21px · 600 · 1.4
Inter · body-lg
The quick brown fox jumpsParagraphs (base p). 17px · 600 · 1.4
Inter · button
The quick brown fox jumpsPill button labels. 18px · 600 · 1.11
Inter · label-nav
The quick brown fox jumpsNav links (1.1rem). 17.6px · 600 · 1.14
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred |
| Section rhythm | 140px top and bottom on white sections (.section), 60px from ≤991px; 100px on the navy CTA band (.section.color-bottom), which keeps 100px but narrows its side padding to 40px at ≤991px and 15px at ≤479px; 70px top and 30px bottom on the footer |
| Breakpoints | 991px, 767px and 479px (Webflow defaults), plus a 1920px+ step |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 10px | |
sm | 16px | |
md | 25px | |
lg | 50px | |
xl | 70px | |
2xl | 90px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
bullet | 8px | |
section-gutter | 72px | |
section-band | 100px | |
section | 140px | |
hero-top | 185px | |
hero-bottom | 200px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Fade-in on scroll | opacity 0 → 1, 1000ms or 1250ms outQuart |
| Button arrow slide | Arrow x −101% → 0%, then out to 100%, 300ms ease (500ms on the way back) |
| Underline fill | Bar width grows, 300ms ease |
| Image hover zoom | scale 1 → 1.1, 100ms ease, back to 1 on mouse out |
| Link nudge | x 0 → 6px, 300ms ease or 500ms outQuint |
| Dropdown arrow | Rotates, 400ms swingTo; the list scales from 0.7 to 1 (300–400ms) |
| Arrow button | background-color 0.2s cubic-bezier(0.645, 0.045, 0.355, 1) |
| Nav and footer links | Opacity or colour, 0.3s |
| Logo marquee | Horizontal loop with 150px gaps and faded edges |
Do’s and don’ts
- Open most sections with the 8px blue square bullet and a blue eyebrow line.
- Use primary #007FFF for every action and primary-hover #4AA2FA on hover.
- Set body copy in ink-muted #63666D at weight 600, and headings in ink #0F1029.
- Split headings into two tones, navy then grey.
- Frame the page with navy #0F1029 bands at the top (hero) and near the bottom (CTA).
- Use smiling portraits on pastel backgrounds with 25–30px rounded corners.
- Add a second accent colour, gradients on buttons, or heavy shadows (only the dropdown has one).
- Put white text on #007FFF below 18px semibold; the pair is about 3.8:1, so keep button labels at button size or larger. The #4AA2FA hover is about 2.7:1, so it must stay a brief hover state, never a resting button colour.
- Set blue eyebrow or link text on white below 17px semibold, for the same contrast reason.
- Use uppercase, letter spacing or weights above 600.
- Use sharp-cornered photos or round bullets; the bullet is a square, the photos are rounded.
- Use the loaded Newsreader serif.
Example prompt
Any page in the Protection X style
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Business design systems, the same colors first.
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Get All AccessUpgrade to All AccessHow to use the Protection X design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/protection.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows