flowmanceBusinezz X Design System
Businezz X is a sober, corporate finance site. It reads like a mid-size accounting firm's brochure: deep navy blocks, white panels, square-cornered office and people photography, and semibold grotesk headlines with no serif in sight. One bright blue (#0195FF) is used sparingly as a signal: the underline under the hero's key word, the testimonial cards and the occasional coloured lead line.
Four signatures make it recognisable:
- The half-navy hero. The first screen splits 50/50: a navy panel on the left (photo under a 70% navy wash) with the white headline Join us in growing your business., and an office photo on the right carrying a floating white consultation form.
- The blue underline. One word of the hero headline (business.) gets a thick #0195FF bar under it. Blue is never used for large fills except the testimonial cards.
- Outlined pills. On white, actions are 2px navy outline pills with an arrow (Free Consultation →, Contact us →). On navy, the same pill turns solid white (Contact us →, Read our story →).
- Tag pills. Small rounded tags with a 2px border introduce the hero and the form: Welcome to Businezz X, Book your free consultation.
Businezz X is a light design with navy bands; there is no dark mode.
Colors
Surfaces
#FFFFFFPage background, nav, form card, service cards
#F1F4FFThe feature strip under the hero, dropdown-link hover (--gray-light)
#022A41Hero left panel, success-stories band, contact band, split panels
#FFFFFFInk
#022A41Text on primary
#FFFFFFText on secondary
#FFFFFFText on accent
#022A41Headlines, nav, labels, outline borders (--main)
#022A41 · 69%Paragraphs; Webflow sets p { opacity: .69 }
#63666DFooter links, small meta
#0F1029Footer link hover only
#000000Blog card titles (--gainsboro is black)
#FFFFFFText on navy
#FFFFFFAction
#FFFFFFThe only filled button: a white pill used on navy
#FFFFFF#022A41Outline-button border and text; the fill on submit hover; the round arrow button
#0195FFHero underline, testimonial cards, a blue lead line, the blockquote rule (--blue)
Lines & effects
#D1D1D1Input borders, the rules under service indexes and between service cards
#DDDDDDThe footer subscribe field border
#022A41#FFFFFF · 34%2px border of tags and outline pills on navy
#FFFFFF · 15%The hairline in the hero between headline and lead
Typography
BDO Grotesk · display-metric · shown in Inter (fallback)
The quick brown fox jumpsMetrics: 430+, 1,300, $7.8M. 70px · 600 · 1.2
BDO Grotesk · headline-lg · shown in Inter (fallback)
The quick brown fox jumpsSection titles: Expert financial services, Hear from our satisfied clients. 41px · 600 · 1.3
BDO Grotesk · title-lg · shown in Inter (fallback)
The quick brown fox jumpsForm card title Get a free consultation. 26px · 600 · 1.3
BDO Grotesk · body-lg · shown in Inter (fallback)
The quick brown fox jumpsHero lead. 22px · 500 · 1.4
BDO Grotesk · label-nav · shown in Inter (fallback)
The quick brown fox jumpsNav links (1.1rem). 17.6px · 600 · 1.14
BDO Grotesk · eyebrow · shown in Inter (fallback)
The quick brown fox jumpsTag pills, CEO of Kimeq. 13px · 600 · 1.4
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred |
| Section rhythm | 100px top and bottom (.section), 60px from ≤991px; testimonials and blog use 50px top, 100px bottom; the feature strip uses 80px, also 60px from ≤991px |
| Breakpoints | 991px, 767px and 479px, plus min-width steps at 768, 1440 and 1920px |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 10px | |
sm | 15px | |
md | 20px | |
lg | 25px | |
xl | 31px | |
2xl | 50px | |
3xl | 70px | |
4xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
section-tight | 50px | |
panel | 75px | |
section-strip | 80px | |
section | 100px | |
nav-height | 100px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Scroll reveal | Elements move from y 30px, ±50px or ±80px (or x ±80px) to 0 over 500ms; opacity 0 → 1 over 1000ms outQuart |
| Slide panel | x 200% → 0%, 600ms outExpo |
| Arrow nudge | x 0 → 3px (and 4px / 10px variants), 500ms outQuint on hover, back to 0 on mouse out |
| Circle hover | scale 1 → 1.1, 100ms ease (play and arrow buttons) |
| Dropdown arrow | Rotate, 400ms swingTo |
| Submit hover | Navy fill, transition: all |
| Link fades | Nav opacity 0.7 (300ms); social 0.4 → 0.8 (300ms); footer links colour (300ms) |
| Button background | 200ms cubic-bezier(0.645, 0.045, 0.355, 1) |
Do’s and don’ts
- Pair white sections with full-width #022A41 navy bands and 50/50 photo + panel splits.
- Use the 2px navy outline pill (120px radius, 52px tall) for actions on white and the white filled pill on navy.
- Keep headlines in BDO Grotesk weight 600, sentence case, 38–52px.
- Mark one key word with a #0195FF underline bar, and keep blue to accents and testimonial cards.
- Keep photos, cards and panels square-cornered; round only buttons, tags and circles.
- Introduce forms and heroes with a 40px-radius tag pill.
- Fill a button with #0195FF or add a second accent colour.
- Use body text below 15px: ink-muted (navy at 69%) only works at 15px+ weight 500.
- Set long text in ink-subtle #63666D; keep it to footer links and meta at 15–16px.
- Add drop shadows at rest; only blog images lift on hover.
- Round photos or cards, or mix radii outside 0, 6, 40, 120px and circles.
- Use a serif or uppercase headlines.
- Set small white text on the #0195FF testimonial cards: white on blue is about 3.1:1, so keep it at 18px+ weight 600 (quotes, names, stars).
Example prompt
Any page in the Businezz X style
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Get All AccessUpgrade to All AccessHow to use the Businezz X design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/businezz.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows