flowmanceConsultanty Design System
Consultanty is a dark, straightforward consulting site. A charcoal page (#202125) holds white Inter Tight in weights 500–600, warm photos of small teams at work, and one loud accent: pure screen blue #0000FF, used for buttons, icon tiles, a full-width band and hand-drawn marks. Corners are small (7–14px), so it reads businesslike rather than playful.
Four signatures make it recognisable:
- Pure #0000FF. The accent is the unmixed RGB blue, used flat: buttons, icon tiles of about 80px, a full-bleed blue band with a cut-out portrait, the numbered menu circles.
- The hand-drawn ellipse. In the hero, the last word (level.) is circled by a loose blue marker ellipse.
- Dimmed photo heroes. The hero slider and the testimonial sit on full-bleed people photos under a 60–70% black overlay, fading into the charcoal page at the bottom.
- Icon tiles on photos. Each service image carries a blue square icon tile overlapping its bottom-right corner.
Consultanty is a dark-only design.
Colors
Surfaces
#202125Page background and the nav bar once scrolled (--black)
#131313The darker step: primary button hover (--dark-gray)
Ink
#FFFFFFText on primary
#FFFFFFHeadlines, links, labels
#FFFFFFBody text is full white too; there is no dimmer paragraph colour
#A1A1A1Testimonial role (Co Founder), small meta (--dark-grey)
#757575Footer column titles, uppercase Hauora
#838383Footer link hover
#FFFFFFAction
#0000FFButtons, icon tiles, blue band, menu number circles (--yellow, which is blue despite its name)
#131313Button hover fill
Lines & effects
#FFFFFF · 20%1px rules between FAQ rows
#FFFFFF · 30%1px borders of inputs and the textarea
#C7C3CF2px outline of the Our partners pill
#000000 · 34%Slider arrow boxes
#000000 · 60%Image overlays on the hero slides and the testimonial
#000000 · 70%With overlay: Image overlays on the hero slides and the testimonial
Typography
Inter Tight · display-menu
The quick brown fox jumpsLinks in the full-screen menu (capitalised). 96px · 600 · 0.9
Inter Tight · headline-quote
The quick brown fox jumpsTestimonial quote. 38px · 500 · 1.4
Inter Tight · title-lg
The quick brown fox jumpsBlog card titles. 26px · 600 · 1.3
Inter Tight · body-lg
The quick brown fox jumpsIntro lines (An all-inclusive FAQ section…). 21px · 500 · 1.4
Inter Tight · label-button
The quick brown fox jumpsGet a free quote. 18px · 600 · 1.11
Inter Tight · caption
The quick brown fox jumpsSmall labels. 14px · 600 · 1.1
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred, with 5% side padding (72px at 1440px) |
| Section rhythm | 120px top and bottom (.section), 80px at ≤991 and 50px at ≤767 and ≤479; the testimonial band (.section.with-color) uses 110px (70px at ≤991, 40px 3% at ≤479), the logo strip 90px (50px at ≤479), and the blue-band CTA (.section.cta) 50px top and 0 bottom (90px top at ≤991) |
| Breakpoints | 991px, 767px and 479px (max-width), plus min-width: 768px and min-width: 1440px |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 10px | |
sm | 15px | |
md | 20px | |
lg | 28px | |
xl | 35px | |
2xl | 40px | |
3xl | 50px | |
4xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
gutter | 72px | |
section-short | 90px | |
section-band | 110px | |
section | 120px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Heading reveal | Lines move y 100% → 0%, 1100ms outQuint, with a skewY 7° → 0° settle over 500ms |
| Button hover | Label y 0 → 200% and arrow in, 500ms; fill to #131313 |
| Menu link hover | Two copies roll inside a 92px clipped row, y 0 → −100%, 300–400ms inOutCubic |
| Menu open | Items fade in; icon scales to 0.8 (300ms outQuad) and back to 1 (500ms); hamburger lines rotate, 200ms outSine |
| Mouse parallax | Elements shift ±6px on x and y with the cursor, 500ms |
| Nav on scroll | Background colour fades in, 300ms ease |
| Simple hovers | transition: all .3s on footer links and the submit button |
Do’s and don’ts
- Use #202125 for the page and pure #0000FF as the only accent.
- Keep text white (ink and ink-muted are both #FFFFFF), with #A1A1A1 for roles and meta only.
- Use 7px corners on buttons and inputs, about 14px on card images, and 30px only for the outlined tag pill.
- Put a 60–70% black overlay on any photo with text on it.
- Add a blue icon tile overlapping the corner of each service image.
- Circle one key word in the hero with the blue hand-drawn ellipse.
- Tint, darken or gradient the blue, or add a second accent colour.
- Use #757575 (ink-faint) for anything but the 15px bold uppercase footer titles; it is about 3.5:1 on #202125.
- Use large radii or full pills on buttons; Consultanty's buttons are near-square.
- Add drop shadows or glows; depth comes from overlays and overlap.
- Use the declared Hubotsans font; it is not loaded.
- Use Hauora outside the footer titles.
Example prompt
Any page in the Consultanty style
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Get All AccessUpgrade to All AccessHow to use the Consultanty design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/consultanty.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows