flowmance

Buskit Design System

Buskit website template previewBuskit website template preview detail 2Buskit website template preview detail 3

Buskit is a light, approachable consulting site. It feels optimistic and uncluttered: a soft sage-grey hero that fades into white, big near-black Archivo headlines set tight (line height 1), a cut-out portrait of a smiling consultant, and small electric-blue touches on the secondary links, eyebrows and numbers. Surfaces are white or a very pale sky blue; there are no shadows.

Four signatures make it recognisable:

  1. Blue underline links. Secondary actions are blue #1F2ED8 text with a → and a 2px underline drawn as an inset shadow at 28% blue (Call us today →, Talk to Sales →, Mee the Team → (sic)). On hover the underline turns solid blue.
  2. Tight display headlines. Headlines are Archivo 500 at 88px and 64px with line height 1.0, in 3–4 short lines (Let's start / something / big together.).
  3. Sky-blue tiles and bands. Service icons sit in about 110px tiles of #BDE9FF at 40% with 15px corners; the logo band and the testimonial text panel are #BDE9FF at 20%.
  4. Blue-dot eyebrows and blue numbers. Sections open with a small blue dot plus a blue label (About Buskit, Fund Facts); metrics are 80px blue numbers (4k, $10m, 100%).

Colors

Surfaces

canvas#FFFFFF

Page background

surface-1#EAEDE6

Hero background (sage grey), fading to white through a white gradient at the bottom

Ink

on-primary#FFFFFF

Text on primary

ink#181818

Headlines, service titles, footer links

ink-nav#222222

Nav links

ink-muted#666666

Paragraphs, metric labels, footer column titles, input text

ink-subtle#8F8F8F

Footer link hover

on-media#FFFFFF

Text on the featured blog image

on-media-muted#FFFFFF · 90%

Muted text on media

Action

primary#181818

The black pill button (Get Template, Get in Touch)

primary-hover#444444

Button background on hover

accent#1F2ED8

Underline and arrow links, value titles, eyebrows, metric numbers, icons, the blue rule under each value

accent-line#1F2ED8 · 28%

Resting 2px underline of the link buttons

Lines & effects

tint#BDE9FF · 40%

Service icon tiles, slider arrow circles

tint-band#BDE9FF · 20%

Logo band, testimonial text panel

line#E1E1E1

1px input borders

media-overlay#222222 · 40%

Dark wash over featured blog images

Typography

Archivo · display-hero

The quick brown fox jumps

Hero H1 (.title-1). 88px · 500 · 1

Archivo · headline-md

The quick brown fox jumps

Section titles (Testimonials, Our latest insights). 36px · 600 · 1.2

Archivo · title-lg

The quick brown fox jumps

Service titles (Strategic Planning). 23px · 500 · 1.3

Archivo · body-lg

The quick brown fox jumps

Hero lead. 20px · 400 · 1.4

Archivo · label-nav

The quick brown fox jumps

Nav links and Call us today. 18px · 600 · 1.11

Archivo · eyebrow

The quick brown fox jumps

Blue-dot eyebrows and underline-link labels. 18px · 500 · 1.11

Spacing & shape

PurposeValue
Containermax 1200px, centred, content centred in a flex column
Section rhythm100px top and bottom, 80px at ≤991, 50px at ≤767
Breakpoints991px, 767px and 479px (Webflow defaults), plus 1280px, 1440px and 1920px steps

Spacing scale

TokenValuePreview
xs5px
sm16px
md30px
lg50px
xl70px
2xl100px

Layout spacing

TokenValuePreview
gutter72px
section-band80px
section100px

Border radius

xs3px
field6px
md12px
lg15px
pill30px
round100px
full9999px

Surfaces

How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.

Level 1canvas
Level 2surface-1

Motion

Heading wipeA white overlay block (.heading-overlay) starts at translate(-100%) and sweeps across the heading as it scrolls in (500ms)
Rise on scrolly 100px → 0 (also 25–28px for small items), 500ms
Fade on load / scrollopacity 0 → 1, 800ms ease
Pop-inscale 0.9 → 1, y → 0, opacity → 1, 200ms
Value rule growWidth grows 500ms
Text roll hovery 0% → −100%, 300ms ease
Arrow nudgex 0 → 6px, 500ms outQuint
Hero sparkleThe blue dash cluster rotates slowly, 15000ms loop
HoversButtons all 0.3s; underline box-shadow 0.2s cubic-bezier(0.645, 0.045, 0.355, 1); nav opacity 0.3s

Do’s and don’ts

  • Use Archivo 500 with line height 1.0 for display headlines (88px / 64px) in #181818.
  • Keep the black #181818 pill (30px radius, 17px 30px padding) as the one filled button.
  • Make secondary actions blue #1F2ED8 underline links with a 28% blue inset underline that turns solid on hover.
  • Put icons in #BDE9FF-40% tiles with 15px corners, and use #BDE9FF-20% for full-width bands.
  • Open sections with a blue dot and a blue 18px eyebrow.
  • Start the page with the sage #EAEDE6 hero fading to white.
  • Fill buttons with blue or add a second accent colour.
  • Add drop shadows or borders to cards; Buskit uses tints and white space.
  • Set body copy in black; paragraphs are #666666 at 17px weight 500.
  • Use #8F8F8F for anything but hover feedback, and only on 16px+ semibold links.
  • Use negative tracking on headlines; tightness comes from line height 1.0.
  • Round photos; only tiles, buttons and arrows are rounded.

Example prompt

Any page in the Buskit style

Prompt
Build your page in the Buskit style. White #FFFFFF page, container 1200px with 5% side padding and 100px section padding. Typeface Archivo everywhere. Headlines are #181818, weight 500, line height 1.0 (88px hero, 64px statements), section titles 36px 600. Paragraphs are 17px weight 500, line height 1.3, #666666. One filled button: a black #181818 pill, 30px radius, padding 17px 30px, white 16px 500 text, hover #444444. Secondary actions are blue #1F2ED8 links with "→" and a 2px inset underline at 28% blue that turns solid on hover. Open sections with a blue dot + blue 18px label. Put blue line icons in 110px tiles of #BDE9FF at 40% with 15px corners; full-width bands are #BDE9FF at 20%. Metrics are 80px blue numbers. No shadows; square photos of bright, natural-light offices.

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