flowmanceDynamo Design System
Dynamo is a loud, poster-like agency site built from black, white and glossy 3D renders. It opens on a full-screen black hero with an iridescent glass ring and a centred white statement, then a white page slides up over it with a huge 300px rounded top edge. From there it is a clean white layout: very wide uppercase titles in Unbounded, short reading text in Inter Tight, and soft #F7F7F7 cards. All the colour comes from the 3D art (violet, magenta, cobalt, coral) and memoji avatars.
Four signatures make it recognisable:
- The overlap reveal. The hero is position: sticky and the first white section has border-radius: 300px 300px 0 0, so it rises over the black hero like a dome.
- Wide uppercase titles with a down arrow. The main sections open with a 62px Unbounded uppercase title (WHAT WE DO, WORK, WHAT THEY THINK) on the left and a thin ↓ arrow about 45px tall on the right.
- Outlined pill nav. Five uppercase nav links, each in its own 2px-outlined pill, sit top-right; they are white over the hero and turn black over white sections.
- Glossy 3D objects. Service icons and project panels use translucent violet and magenta 3D shapes (cubes, layered diamonds, pie slices) on #F7F7F7.
Colors
Surfaces
#FFFFFFPage background, the overlapping section, footer (variable --floral-white)
#F7F7F7Service, intro, testimonial and project cards
#FFFFFFInputs and their placeholder
#686868Placeholder text on field
#000000The sticky hero, tag hover
Ink
#FFFFFFText on primary
#000000Text on secondary
#000000Titles, nav on white, metric numbers, links (variable --light-blue)
#000000 · 75%Paragraphs (p { opacity: .75 })
#2C2C2C · 50%The role after a name (CEO AT WEBFLOW)
#FFFFFFText over the hero art and project images
#FFFFFFText on inverse-canvas
Action
#000000Black pill buttons (About Dynamo, Contact us)
#000000#FFFFFFThe white hero pill (Get in touch) and nav-pill hover fill
Lines & effects
#0000002px pill outlines, 2px link underlines
Typography
Inter Tight · display-metric
The quick brown fox jumpsMetric numbers >800, +1,870 (.title-4, 10vw). 144px · 600 · 1.0
Unbounded · headline-marquee
The quick brown fox jumpsWhite rotating text on project cards (.text-rotator-2). 50px · 600 · 1.2 · 1px
Inter Tight · title-lg
The quick brown fox jumpsIntro card text, Join these amazing companies. 25px · 600 · 1.3
Inter Tight · body
The quick brown fox jumpsParagraphs at 75% (16px at ≤479px). 17px · 500 · 1.3
Inter Tight · label
The quick brown fox jumpsMetric labels (WORLDWIDE CLIENTS), skill rows, input text. 15px · 600 · 1.33
Unbounded · eyebrow
The quick brown fox jumpsSmall section labels WHO WE ARE. 14px · 600 · 1.0
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred |
| Section rhythm | 100px top and bottom (.section { padding: 100px 5% }), 80px at ≤991px and 50px at ≤767px |
| Section header | a flex row, title left and ↓ arrow right (.big-title-flex), about 60px above the content |
| Breakpoints | 991px, 767px and 479px, plus min-width 768px and 1440px steps |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 7px | |
sm | 10px | |
md | 15px | |
lg | 25px | |
xl | 30px | |
2xl | 50px | |
3xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
nav-pad-x | 25px | |
nav-pad-y | 30px | |
gutter | 72px | |
hero-top | 80px | |
section | 100px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Text roll on buttons | Label y 0 → −110% (500ms easeOut), copy y 100% → 0% (500ms easeIn) inside an overflow mask |
| Reveal on scroll | Elements rise y 100% → 0% over 500ms, or scale 0 → 1 over 500ms, and fade from opacity 0 |
| Heading wipe | A black .heading-overlay block starts at translateX(-100%) and sweeps across headings (size and move, 500ms) |
| Slide-ins | x ±30px → 0, 500ms |
| Card press | scale 1 → 0.95 on hover, 300ms outSine, back to 1 over 300–500ms (outQuint) |
| Arrow turn | rotate, 400ms ease |
| Nav colour switch | Page-scroll: background colour and filter change over 500ms |
| Nav pill hover | background-color 200ms; label filter 300ms ease |
| CSS transitions | Links and titles all .3s |
Do’s and don’ts
- Set every title, nav item and button in Unbounded uppercase, and every paragraph in Inter Tight 17px sentence case at 75% black.
- Open sections with a display-section title on the left and a thin ↓ arrow on the right.
- Keep the UI black #000000, white #FFFFFF and #F7F7F7 only; let 3D renders bring the colour.
- Use 2px black outlines for nav pills, tags and footer tags.
- Start the page with a sticky black hero and a white section with a 300px rounded top that rises over it.
- Use 20px radii on cards and 40–50px pills for buttons.
- Use ink-subtle (#2C2C2C at 50%) for anything under 14px or for paragraphs; it is only about 3:1 on white. Keep it for the role after a name.
- Add a brand colour, coloured buttons, or the unused pastel variables.
- Use Oswald, or set Unbounded in sentence case.
- Add drop shadows; depth comes from the overlap and the renders.
- Use thin or grey outlines; outlines are always 2px in the text colour.
- Write long titles; Unbounded is very wide, so keep display titles to 1–3 words.
Example prompt
Any page in the Dynamo style
More design systems like this
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All Access unlocks all 398 design systems, ready for Claude, ChatGPT, Gemini, Cursor, v0 and Lovable, plus 400+ templates on all 5 platforms.
Get All AccessUpgrade to All AccessHow to use the Dynamo design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/dynamo.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows