flowmanceCoburg Design System
Coburg is a monochrome, type-led agency site. It is almost entirely near-black Inter Tight 600 on white, set at extreme size jumps: 17px paragraphs next to 140px hero words and a 10vw Work that runs off both edges of the screen. Small hand-drawn doodles (a lightbulb, a paper plane with a dotted trail, a lightning bolt) and a scribbled underline add a sketchbook feel. The only colour comes from pastel 3D renders (pink, peach, coral) shown edge to edge with square corners.
Four signatures make it recognisable:
- Stacked hero words. Think / Create / Solution at 140px, one word per line, with a hand-drawn black underline under Create.
- Doodles. Black line drawings sit in the margins of sections (lightbulb top-left of the hero, paper plane bottom-right, lightning bolt under Work) and drift slightly with the cursor.
- Oversized section words. Work at 10vw (144px at 1440) and the closing call to action at 7vw, both larger than the viewport allows, so letters crop at the edges.
- Grey pill, no black buttons. The main button is a pale grey pill (#C7C7C7 at 30%) with bold 19px text. There is no filled black button on the page.
Coburg is a light-only design.
Colors
Surfaces
#FFFFFFPage background; the hero image is a soft white-to-grey haze
#F1F1F1Service icon circles, menu count badges
#060609Only the form submit (.button) hover and the two hamburger lines
Ink
#060609Text on primary
#060609Every headline, label and link
#060609 · 49%Paragraphs (p has opacity 0.49), including the second hero paragraph
#999999Service list rows, skill labels; tags use #979797
#FFFFFFText on inverse-canvas
Action
#C7C7C7 · 30%The pill button (Get in touch) and the 8px form submit (Send Message)
#C7C7C7 · 30%Lines & effects
#C7C7C71px dividers between service rows, skill bar tracks
#AAAAAA2px border on category tags
Typography
Inter Tight · display-section
The quick brown fox jumpsWork. 144px · 600 · 1.1
Inter Tight · headline-ticker
The quick brown fox jumpsScrolling words over image strips (.text-rotator). 64px · 600 · 1.2 · 1px
Inter Tight · title-lg
The quick brown fox jumpsHero paragraphs, the logo-strip statement. 27px · 600 · 1.4
Inter Tight · label-lg
The quick brown fox jumpsPill buttons. 19px · 700 · 1.05
Inter Tight · body
The quick brown fox jumpsParagraphs (at 49%), service rows, underlined links. 17px · 600 · 1.35
Inter Tight · caption
The quick brown fox jumpsSmall tag titles. 15px · 600 · 1.1
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred |
| Section rhythm | 130px top and bottom, 80px at ≤991px and 50px at ≤767px |
| Breakpoints | 991px, 767px and 479px, plus a 1440px step |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 8px | |
sm | 15px | |
md | 20px | |
lg | 30px | |
xl | 50px | |
2xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
column-gap | 50px | |
footer-top | 90px | |
section | 130px | |
hero-bottom | 160px | |
hero-top | 180px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Headline line reveal | Words rise y 200% → 0%, 1100ms outQuint, with skewY 7° → 0°, 500ms |
| Scroll fade-in | opacity 0 → 1, 1000–1250ms, outQuart |
| Slide into place | x/y → 0px, 1000ms outQuart |
| Underline and size draws | Width or height changes, 300–500ms, ease |
| Doodle drift | x ±6px, y ±6px, 500ms, following the mouse |
| Menu and button text roll | Label y 0 → −100% and a copy rolls in, 300ms ease |
| Image hover | scale 1 → 0.8 on a hover element, 300ms outQuad |
| Ticker | Words scroll sideways continuously over the image strips |
Do’s and don’ts
- Set almost everything in Inter Tight 600 on #FFFFFF with #060609 ink (buttons 700, inputs 400).
- Use extreme scale: 17px body against 140px hero words and a 10vw section word.
- Fade paragraphs with opacity 0.49 instead of picking a new grey.
- Add one or two hand-drawn doodles per section, in the margins.
- Show imagery full-bleed with square corners and no gaps between images.
- Use the pale grey pill (#C7C7C7 at 30%, 30px radius, 56px tall) for main actions.
- Add an accent colour, black filled buttons, shadows or rounded images.
- Use ink-muted (49%) for text under 17px or on images; it is about 3.7:1 on white. Keep it for 17px+ bold paragraphs.
- Use #999999 rows for anything except secondary lists; they are about 2.8:1 on white and rely on size and weight.
- Use more than one weight change in a block; 600 is the default, 700 only for buttons.
- Use Hubot Sans; it is declared but not part of the design.
- Wrap display words onto several lines to make them fit; crop or stack single words instead.
Example prompt
Any page in the Coburg style
More design systems like this
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Get All AccessUpgrade to All AccessHow to use the Coburg design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/coburg.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows