flowmanceAgencū Design System
Agencū looks like a type specimen printed on recycled card. The whole page sits on one warm stone grey (#BFBEB8), every word is IBM Plex Mono in uppercase, and the only colour comes from grainy, cinematic project art. Headlines are enormous and blunt, small text is spaced out like a terminal readout, and there are almost no boxes: links are words with a line under them.
Four signatures make it recognisable:
- Solid word, outlined word. Big headlines alternate a filled word with a hollow one: THINK solid, BUILD as a 3px outline, LAUNCH solid; TOP solid, WORKS outlined. The outline is color: transparent with -webkit-text-stroke: 3px #151414.
- Uppercase mono everywhere. The body rule sets text-transform: uppercase and IBM Plex Mono, so paragraphs, quotes, nav and form fields are all capitals in a monospaced face.
- The horizontal works rail. A pinned TOP WORKS title over a row of tall portrait cards (about 550×640px) that slides sideways as you scroll down, each card carrying a silver pill tag top-right and a spaced title at the bottom.
- Underline links, not buttons. The hero CTA VIEW OUR WORK is a spaced 15px label over a 1px grey line, with a black line that wipes across on hover.
Agencū is a light-only design with dark (#151414) bands for contrast.
Colors
Surfaces
#BFBEB8Page background, nav bar, menu overlay, footer
#BFBEB8Same as canvas
#151414Dark bands: the brand statement and the contact form
#FFFFFF1px bottom border on form fields
Ink
#151414Text on primary
#151414Headlines, nav, labels, links
#151414Body copy is set in full ink, the same as headlines
#151414 · 65%The location line BASED IN SUNNY SAN FRANCISCO, CA
#BFBEB8Project titles set over photos
#BFBEB8Text on inverse-canvas
Action
#BFBEB8The filled .button and the form submit: a silver block on a dark band
#292727.button:hover background
Lines & effects
#888784The 1px resting line under underline links (.button-line)
#000000The 1px line that wipes over line on hover
#151414 · 54%Bottom of the gradient on work cards: linear-gradient(transparent 71%, #1514148A)
#FFFFFFTypography
IBM Plex Mono · display-hero
The quick brown fox jumpsTHINK BUILD LAUNCH, one word per line (.hero-display). 200px · 600 · 0.9 · 1px
IBM Plex Mono · title-lg
The quick brown fox jumpsWork card titles AENEAN IMPER (.project-title). 27px · 600 · 1.11 · 2px
IBM Plex Mono · body-lg
The quick brown fox jumpsLarger lead text. 18px · 500 · 1.5
IBM Plex Mono · label-lg
The quick brown fox jumpsRolling text links (.button-first-line). 19px · 500 · 1.05
IBM Plex Mono · caption
The quick brown fox jumpsThe nav location line, default text. 14px · 400 · 1.43
IBM Plex Mono · eyebrow
The quick brown fox jumpsPill tags on work cards (.top-text). 12px · 600 · 1.67 · 1px
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred (.container) |
| Section rhythm | .section is 100px top and bottom with 5% side padding (72px at 1440px), dropping to 50px at ≤991px and 30px at ≤479px |
| Breakpoints | 991px, 767px and 479px (Webflow defaults) |
Spacing scale
| Token | Value | Preview |
|---|---|---|
hair | 5px | |
xs | 10px | |
sm | 20px | |
md | 30px | |
lg | 40px | |
xl | 50px | |
2xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
footer-top | 30px | |
section-side | 72px | |
nav | 90px | |
section | 100px |
Border radius
Motion
| Underline wipe | The black line's width grows from 0 to 100%, 300ms ease |
| Text roll (menu, rolling links) | The label moves y 0% → −100% while its copy moves in, 300ms ease; menu masks also use 400ms inOutCubic |
| Heading reveal | The silver .heading-overlay block moves off the heading, 400ms inOutCubic |
| Entrance fade-up | opacity 0 → 1 with y 50px → 0, 500ms; page-load items use 1000ms outQuart and 600ms outExpo |
| Card hover | scale 1 → 1.1, 100ms ease, and back on mouse-out |
| Works rail | Scroll-linked horizontal move while the section is pinned |
| Hamburger | rotate, 200ms ease; the menu layer fades, 500ms |
| Button | transition: all .2s on the background change |
Do’s and don’ts
- Set everything in IBM Plex Mono, uppercase, on canvas #BFBEB8 with ink #151414.
- Pair a solid display word with an outlined one (3px -webkit-text-stroke #151414, transparent fill).
- Use the underline link (label, 1px #888784 line, black wipe on hover) as the main action on the grey canvas.
- Keep images square-cornered and give them a bottom fade to #1514148A before setting on-media titles on them.
- Use the 40px pill tag (#BFBEB8, 12px, 600, 1px tracking) only on top of imagery.
- Open small labels up with 1–3px tracking and keep display tracking at 0–1px.
- Add the unused variables (#8F3AFF, #ECC886, #E7FBFC) or any other accent colour.
- Use a sans or serif face, or switch text to sentence case.
- Add shadows, borders or rounded corners to cards and images.
- Put a filled button on the grey canvas; it belongs on #151414 bands.
- Outline words below 48px or outline more than every second word.
- Use pure white or pure black backgrounds; the band is #151414 and the canvas #BFBEB8.
- Set ink-subtle (65% opacity, about 4.4:1 on the canvas) below 14px; keep it for 14px+ meta lines like the location and role.
Example prompt
Any page in the Agencū style
More design systems like this
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All Access unlocks all 398 design systems, ready for Claude, ChatGPT, Gemini, Cursor, v0 and Lovable, plus 400+ templates on all 5 platforms.
Get All AccessUpgrade to All AccessHow to use the Agencū design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/agencu.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows