flowmance

Zephyr Design System

Zephyr website template previewZephyr website template preview detail 2Zephyr website template preview detail 3

Zephyr is a bright, friendly agency and business template. It reads like a clean Swiss poster lit with one highlighter: a white page, black Pretendard set large at weight 500 with no tracking, and a single saturated gold (#FFD333) that marks the hero, the pill buttons and the looping title strips. Product photography in loud flat colours (red, green, purple, orange) supplies everything else.

The published home page is a layout showcase: a centred display-hero headline, then groups (Home, Work, Blog, Company) of three page previews, each sitting on a gold marquee strip that loops its name. The real page layouts inside the previews (Home 1–3, Work 1–3, Blog 1–3, About, Contact, Pricing) carry the same system.

Four signatures make it recognisable:

  1. Gold as a highlighter. primary #FFD333 is the only interface colour. It fills the full-height hero band on Home 1, every pill button and every marquee strip. Everything else is black on white.
  2. Looping title strips. A 62px-tall gold strip under each preview card repeats its name (Home 1 Home 1 Home 1) in 40px Pretendard 500, capitalised, with +1px tracking, sliding sideways and cropped at the card edge.
  3. Big, plain headlines. Headlines run 60–105px at weight 500 and line height 1.1, centred on the presentation page and left-aligned in most layouts, often split with an em dash: The Ultimate Multi — Layout Webflow Template., Next — Generation Webflow Template.
  4. Split navigation with a centred wordmark. Three links left (Home About Work), the Zephyr logo centred, three right (News Contact Cart), 17px weight 600 (Cart 18px), floating over the page with no bar.

Colors

Surfaces

canvas#FFFFFF

Page background

surface-1#F3F3F3

Light grey panel step (--white-smoke-2)

surface-2#E9E9E9

A second grey step (--white-smoke)

inverse-canvas#000000

Footer, cart drawer, the "Have a project in mind?" band

Ink

on-primary#111111

Text on primary

ink#000000

Headlines, nav, labels (--black, the body colour)

ink-muted#666666

Paragraphs and list items (--dim-grey, the base p and li colour)

ink-strong#111111

Text on gold buttons (--black-3)

on-secondary#FFFFFF

Text on secondary

on-accent#FFFFFF

Text on accent

inverse-ink#FFFFFF

Text on inverse-canvas

inverse-ink-muted#FFFFFF · 80%

Footer paragraph

Action

primary#FFD333

Pill buttons, the Home 1 hero band, marquee strips, the blockquote rule

primary-hover#FFD333
secondary#000000

Hover state of the .button pill

accent#2E5CFF

Only the cross-sell band on the presentation page, with white-to-blue gradients at its edges

Lines & effects

line#E7E7E7

Hairlines and card outlines (--gainsboro, --silver)

line-strong#BCBCB5

With line: Hairlines and card outlines (--gainsboro, --silver)

inverse-line#FFFFFF · 15%

Rules inside the black cart drawer

inverse-surface#222222

Small round buttons on black (--black-2)

promo-button#222327
tag-red#F64D52

Small category pills on blog layouts

tag-blue#548BF4

Small category pills on blog layouts

tag-orange#FFC569

Small category pills on blog layouts

tag-pink#FFAAC3

Small category pills on blog layouts

Typography

Pretendard · display-title · shown in Inter (fallback)

The quick brown fox jumps

.title-1, the Home 1 hero headline on gold. 105px · 500 · 1.1

Pretendard · headline-xl · shown in Inter (fallback)

The quick brown fox jumps

Footer title on black. 70px · 500 · 1.1

Pretendard · quote · shown in Inter (fallback)

The quick brown fox jumps

Blockquotes, with a 2px gold left rule and 25px left padding. 34px · 400 · 1.12

Pretendard · title-lg · shown in Inter (fallback)

The quick brown fox jumps

Group labels (Home, Work, Blog, Company), h3. 24px · 600 · 1.25

Pretendard · body-lg · shown in Inter (fallback)

The quick brown fox jumps

Paragraphs (base p) in ink-muted. 19px · 500 · 1.37

Pretendard · label-lg · shown in Inter (fallback)

The quick brown fox jumps

Text inside the gold pill (.button-text), Cart. 18px · 600 · 1.39

Spacing & shape

PurposeValue
Container.container max 1440px, centred; the hero's bottom row and other narrow groups use 1200px
Section rhythm.section is 150px top and bottom (the first presentation section is 50px top, 150px bottom)
Breakpoints991px, 767px and 479px (Webflow defaults)

Spacing scale

TokenValuePreview
xs10px
sm16px
md30px
lg40px

Layout spacing

TokenValuePreview
section-bottom-footer30px
column-gap30px
nav-y35px
footer-top120px
section150px
hero-top220px

Border radius

sm10px
pill30px
pill-hover40px
full9999px

Surfaces

How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.

Level 1canvas
Level 2surface-1
Level 3surface-2

Motion

Scroll revealopacity 0 → 1 and y 40px → 0, 1000ms outQuart, triggered on scroll into view
Nav and link text rollTwo stacked copies in a 23px overflow-hidden box; the label moves y 0 → −100% while the copy moves in, 300–400ms outExpo
Button radius wobbleborder-radius 30px → 40px, 450ms cubic-bezier(0, -0.935, 1, 2.141)
Button arrowscale 0 → 1 on mouse over and back on mouse out, 300ms ease
Solid button colourGold → black, text black → white, 300ms (transition: all .3s)
Marquee stripsThe repeated title slides sideways while the strip is in view
RotateRotations of 300–500ms ease (the hero badge and arrow chips)
Scale inscale 0.8 → 1 and scale 0 → 1, 500ms, on elements as they enter
Nav hide and showMoves up on scroll down, back down on scroll up
Menu iconrotate, 400ms swingTo when the mobile menu opens

Do’s and don’ts

  • Keep the page white (#FFFFFF) and put the gold #FFD333 only on buttons, the hero band and marquee strips.
  • Set headlines in Pretendard 500 at line height 1.1 with no tracking, and labels in 600.
  • Use #666666 (ink-muted) for paragraphs at 17–19px and #000000 for headlines.
  • Make filled buttons full pills (30px radius) with #111111 text on gold.
  • Keep images square-cornered and edge to edge, with flat saturated backgrounds.
  • Break long headlines around a spaced em dash and end them with a full stop.
  • Add shadows, gradients or blur to cards and buttons. Zephyr is flat.
  • Use gold for text or 1px lines; it is about 1.4:1 on white.
  • Introduce a second typeface. The Arial in the cross-sell band is not part of the system.
  • Use the blue #2E5CFF or the tag colours for buttons or headlines.
  • Round image corners or add coloured overlays to photos.
  • Put the #666666 legal line on black at body sizes; it is about 3.7:1 there. Keep it to the 16px footer credit only.
  • Let the button hover change colour on button-primary; it only wobbles its radius.

Example prompt

Any page in the Zephyr style

Prompt
Build your page in the Zephyr style. White #FFFFFF page, Pretendard everywhere with no letter spacing. Headlines in weight 500, line height 1.1, black #000000, 60–105px, sentence case ending in a full stop, split with a spaced em dash ("Next — Generation Webflow Template."). Paragraphs 19px weight 500, line height 1.37, #666666. Nav: transparent and fixed, three 17px weight-600 links left, the wordmark centred, three right, padding 35px 5%. Main button: a gold #FFD333 pill, #111111 18px weight-600 text, 210×60px, 30px radius, radius wobbling to 40px on hover (450ms cubic-bezier(0, -0.935, 1, 2.141)). Sections pad 150px top and bottom and 5% sides, max width 1440px, three-column grids with 30px gaps. Square-cornered, flat-colour product photography edge to edge. Black #000000 footer with white 70px headline. No shadows, no gradients. Reveal blocks on scroll with opacity 0→1 and y 40px→0 over 1000ms outQuart.

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