flowmanceZeen Design System
Zeen is a stark, black-and-white studio site. The page is pure black, nearly every line is 1px solid white, and the hero is drawn like a table: big Satoshi Bold phrases sit in ruled cells next to small cells holding a spinning hexagon and a "SCROLL DOWN" mark. There is no grey surface and no shadow; the only colour on the page comes from the project photographs.
Four signatures make it recognisable:
- The ruled hero. We are an winning / Digital studio set at 99px Bold inside a grid of 1px white rules: a wide title cell with a SCROLL DOWN cell to its right, then a row of lead text, a hexagon outline and the second title line, right-aligned.
- Section headers as ruled rows. Our Services at 70px Bold sits between two full-width 1px white rules, with a vertical rule splitting off a right cell that holds an outlined button (HIRE US).
- Outlined everything. Service cards, buttons, testimonial rows and the nav are drawn with 1px white borders on black, with 0–2px corners. Fills appear only on hover (buttons turn white), apart from the one filled white button (VIEW ON WEBFLOW, Send Message).
- Wide-tracked uppercase labels. MENU at 12px weight 900 with 6px tracking, buttons at 13px weight 900 with 1px tracking, and LEARN MORE links at 12px Bold with 2px tracking.
Zeen is dark-only.
Colors
Surfaces
#000000Page background (--black), menu overlay, cart panel
#000000Same as canvas
Ink
#000000Text on primary
#FFFFFFHeadlines, labels, buttons, borders
#FFFFFF · 80%Paragraphs (.paragraph, .paragraph-no-margin, .paragraph-link), hero lead, placeholders
#FFFFFF · 60%Secondary footer links (.footer-link-2), subscribe placeholder
#FFFFFF · 57%Main footer links (.footer-link)
#FFFFFFAction
#FFFFFFThe filled button (VIEW ON WEBFLOW, Send Message) and the hover state of every outlined button
#FFFFFFLines & effects
#F6F7F9Overlay menu links (--white-smoke)
#8A8A8APrice tags (24px / 600, .price-tag) on shop and pricing pages
#FFFFFFEvery rule and border: nav bottom, hero cells, section headers, cards, testimonial rows, the CTA band
#FFFFFF · 30%The one soft border measured (a single divider)
Typography
Satoshi · display-hero
The quick brown fox jumpsHero lines and Our Work (.title-1). 99px · 700 · 1.1
Satoshi · headline-menu
The quick brown fox jumpsOverlay menu links (.navlinks). 50px · 700 · 1.0 · 2px
Satoshi · title-lg
The quick brown fox jumpsBlog card titles (.blog-title). 29px · 500 · 1.1
Satoshi · body-lg
The quick brown fox jumpsHero lead We create digital products…. 22px · 500 · 1.14
Satoshi · caption
The quick brown fox jumpsBody default, nav cart text. 14px · 500 · 1.43
Satoshi · label
The quick brown fox jumpsButtons (BUY ZEEN TODAY, HIRE US). 13px · 900 · 1.54 · 1px
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred |
| Section header | .left-heading with 40px top and bottom padding (30px at ≤767, 0 at ≤479) between two white rules |
| Section rhythm | 120px top and bottom (80px at ≤991, 60px at ≤479); the CTA band uses 100px (80px at ≤991, 60px at ≤479) with white rules top and bottom; the footer pads 50px top, 30px bottom |
| Breakpoints | 991px, 767px and 479px (Webflow defaults) |
Spacing scale
| Token | Value | Preview |
|---|---|---|
sm | 16px | |
md | 25px | |
lg | 40px | |
xl | 50px | |
2xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
divider | 10px | |
column-gap | 16px | |
section-side | 72px | |
nav | 80px | |
section | 120px |
Border radius
Motion
| Scroll-in reveal | opacity 0 → 1 and y 30px → 0, 500ms outExpo, on scroll into view |
| Slow reveal | opacity 0 → 1 and move to 0,0, 1000ms outQuart (hero pieces on page load) |
| Button hover | transition: all 0.2s: outline fills white, text turns black |
| Link hover | Text colour 200ms ease (80% to full white) |
| Menu open | Overlay display none → flex, opacity 0 → 1, links rise; MENU swaps to CLOSE |
| Menu link line | Width grows, 400ms ease |
| Hexagon | Slow rotation, 4000ms loop |
| Clients strip | Moves sideways (x to −50vw) while scrolling through the section |
| Subscribe arrow | Background position 50% → 90%, 300ms |
Do’s and don’ts
- Keep the page #000000 with #FFFFFF type and 1px #FFFFFF rules.
- Build headers and the hero as ruled rows with vertical dividers, like a table.
- Use outline buttons (1px white, 2px radius, 56px tall) that fill white on hover in 200ms.
- Set every small label uppercase with wide tracking: 6px for MENU, 2px for links, 1px for buttons.
- Set paragraphs at ink-muted (white 80%) in Satoshi 500, 18px/24px.
- Let full-colour photos be the only colour, square-cornered, in a 940px column.
- Add grey surfaces, gradients or drop shadows; cards are outlined, not filled.
- Use rounded cards or pill buttons; corners stop at 2px.
- Use grey or soft rules in place of the white 1px line.
- Track headlines negatively or set them below weight 700.
- Introduce an accent colour or tinted overlays on images.
- Put the ink-faint footer link colour (57%) below 17px.
Example prompt
Any page in the Zeen style
More design systems like this
Agency design systems, the same colors first.
Bring any of them to your AI tool
All Access unlocks all 398 design systems, ready for Claude, ChatGPT, Gemini, Cursor, v0 and Lovable, plus 400+ templates on all 5 platforms.
Get All AccessUpgrade to All AccessHow to use the Zeen design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/zeen.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows