flowmanceVrom Design System
Vrom is a light, airy creative-studio site with a print-like frame. The page sits between two fixed white rails: on the left a hamburger with Menu, a vertical VROM wordmark and stacked social icons; on the right a vertical Call Us +1 457 8100 line and the cart. Faint vertical grid lines run down the white background, headlines are heavy black Inter, and one warm tomato red (#F6644B) does all the accent work.
Four signatures make it recognisable:
- Side rails. A fixed 90px-wide left rail holds the menu toggle, the rotated VROM logo and four social icons; the right edge carries rotated contact text with a thin vertical line. Full-width bands stop at the rails (they span 90px to 1350px at 1440).
- Faint column lines. Thin vertical lines in light grey at 40% (#EDEDED66) run behind the content like a layout grid.
- Tomato rule under section titles. Section titles (Core Services, Work Process, The Team) are 27px weight 700 with an optional grey subtitle, then a short 2px tomato line about 40px wide (white on the tomato newsletter band).
- Tomato-ringed line icons. Thin line icons sit inside 90px white circles with a 2px tomato inset ring, used in a row of four in the hero and above each service.
Colors
Surfaces
#FFFFFFPage background, rails, the menu overlay (at 98%)
#FAFAFAGrey sections (--white), team-card text panels
#FFFFFFInputs with a 1px light border
#E1E1E1With field: Inputs with a 1px light border
#000000Black project and testimonial bands
#12141DFooter background
Ink
#FFFFFFText on primary
#FFFFFFText on secondary
#000000Hero headline, statement, links
#12141DSection titles, process numbers (--black)
#696969Paragraphs (dimgrey, 55 uses), subtitles, field labels, placeholders
#44465FCentred small text (plain-text)
#FFFFFFText on inverse-canvas
#FFFFFF · 70%Text on black: leads, paragraphs, project categories
#FFFFFF · 80%Text on black: leads, paragraphs, project categories
#FFFFFF · 50%Text on black: leads, paragraphs, project categories
Action
#F6644BTomato buttons (View All Work, View on Webflow), the newsletter band, cart badge, + buttons
#F6644BNo colour change is measured on the tomato button
#12141DDark buttons (Contact Us, Send Message, Subscribe)
#F6644B.button:hover turns the dark button tomato
#F6644BTitle rules, icon rings, the first word of the services statement, link underline fill, blockquote border
#F12711Start of a 308° gradient to #F6644B (--red), used once
#12141D · 20%The 2px base line under text links
Lines & effects
#EDEDED · 40%The vertical background column lines
#DDDDDD1px borders (back-to-top, dividers)
#F6644B · 85%Colour overlay on project images
#FFFFFF · 40%Slider dots
Typography
Inter · display-hero
The quick brown fox jumpsGrow your company with Vrom template. 80px · 700 · 0.94
Inter · headline-lg
The quick brown fox jumpsServices statement Prototyping. 50px · 700 · 1.0
Inter · title-xl
The quick brown fox jumpsProject titles over images, in white. 29px · 600 · 1.38
Inter · body-lg
The quick brown fox jumpsHero lead, section subtitles, the intro quote, in ink-muted. 24px · 400 · 1.17
Inter · label-button
The quick brown fox jumpsFilled buttons. 17px · 500 · 1.18
Inter · caption
The quick brown fox jumpsCentred small text, copyright. 15px · 400 · 1.47
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred |
| Section rhythm | 80px top and bottom (.section), 60px at ≤767 |
| Breakpoints | 991px, 767px and 479px; most overrides at 479px |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 10px | |
sm | 16px | |
md | 20px | |
lg | 30px | |
xl | 50px | |
2xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
column-gap | 30px | |
section-strip | 40px | |
section-band | 50px | |
section | 80px | |
rail | 90px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Underlined link hover | Tomato line width grows, size 300ms ease (out with 300ms inQuint) |
| Button hover | transition: all 0.2s; dark → tomato |
| Image and card hovers | transition: opacity 0.3s; blog titles fade to 0.53, body links to 0.7 |
| Menu open | Items start at y: -30px, opacity 0, then move to y: 0 over 1500ms outQuint and fade in over 500ms outQuint; on close they move to y: 30px and fade out in 300ms outQuint |
| Menu label roll | Menu / Close swap: y: 0% → -100% and 100% → 0%, 300ms ease |
| Hamburger | Line rotation 500ms inOutQuint |
| Sliders | Slide changes with 400ms ease opacity (slide active / slide inactive) |
Do’s and don’ts
- Frame the page with the fixed 90px left rail (menu, rotated logo, socials) and keep content between the rails.
- Put a short 2px #F6644B rule under section titles (27px, 700, #12141D); on the tomato band the rule is white.
- Use the 90px white circle with a 2px tomato inset ring for icons.
- Use underlined text links (2px #12141D33 line, tomato fill on hover) for secondary actions.
- Keep buttons at 60px tall with a 4px radius; tomato for showcase actions, #12141D for forms.
- Keep text on tomato at 17px weight 500 or larger: white on #F6644B is about 3:1, the template's real colour.
- Set paragraphs in #696969 at 17px weight 400.
- Round images or cards; everything photographic is square-cornered.
- Use tomato for body text or large backgrounds other than the newsletter band and project overlays.
- Add drop shadows or blur; the only shadow-like effect is the inset tomato ring.
- Use Caveat or Butler; all visible text is Inter.
- Make section titles large; keep them at 27px and save big type for the hero, statement and numbers.
- Use the #063E35 green from the .button-subscribe base class; the live button is #12141D.
Example prompt
Any page in the Vrom style
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Get All AccessUpgrade to All AccessHow to use the Vrom design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/vrom.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows