flowmanceAgencQ Design System
AgencQ is a loud, poster-like creative agency site on pure black. Tall, condensed Big Shoulders Display headlines fill the screen, one word in each hero line is swapped for a looping Stalemate script, and most small text is uppercase. There are almost no boxes: calls to action are underlined text links with a ↗ arrow, images run edge to edge with square corners, and colour comes only from the photography, three small coloured service icons and one red-to-violet gradient band.
Four signatures make it recognisable:
- Condensed type plus a script word. The hero We are the creative think—tank you've been searching for. sets think—tank in Stalemate at 165px among 120px Big Shoulders Display words.
- Underlined arrow links instead of buttons. VIEW OUR WORK ↗, HIRE US TODAY ↗: uppercase 22px, with a short 1px white underline that grows on hover.
- Sticky hero, horizontal work strip. The hero is sticky at full viewport height; a 700px-tall strip of square-cornered project images slides over it and moves sideways as you scroll.
- Uppercase body copy. Every paragraph is General Sans 15px uppercase in full white, so body text reads like captions.
AgencQ is a dark-only design.
Colors
Surfaces
#000000Page and nav background (pure black)
#1A1B1FThe overlay menu circle and the filled pill button
#151619Cart button
#12141DCart panel
Ink
#FFFFFF#FFFFFFHeadlines, links, icons
#FFFFFFBody copy
#FFFFFF · 60%Footer links and paragraph links at rest (100% on hover)
#FFFFFF · 51%01–05 index numbers in the overlay menu
#8A8A8APrice tags in the shop
#FFFFFFAction
#1A1B1FThe .button pill (Send Message), lighter grey on hover
#616161With primary: The .button pill (Send Message), lighter grey on hover
#FF0000The CTA band: linear-gradient(120deg, #FF0000, #AA00FF)
#AA00FFWith accent: The CTA band: linear-gradient(120deg, #FF0000, #AA00FF)
Lines & effects
#FFFFFF1px rules beside section titles and under arrow links
#FFFFFF · 11%Cart borders
Typography
Stalemate · display-script
The quick brown fox jumpsthink—tank in the hero. 165px · 400 · 0.7
Big Shoulders Display · headline-quote
The quick brown fox jumpsThe quote "Each remarkable design is rooted in an even more compelling narrative". 70px · 400 · 1.2
Big Shoulders Display · title-service
The quick brown fox jumpsService titles MOTION DESIGN. 26px · 400 · 1.15
Big Shoulders Display · label-index
The quick brown fox jumpsMenu index numbers, at 51%. 23px · 400 · 1.2
Big Shoulders Display · body-link
The quick brown fox jumpsContact lines in the footer, at 60%. 17px · 400 · 1.41
General Sans · caption
The quick brown fox jumpsSmall meta lines. 13px · 500 · 1.4
Spacing & shape
| Purpose | Value |
|---|---|
| Container | 1200px, centred |
| Breakpoints | 991px, 767px and 479px, plus a 768px+ and a 1280px+ rule |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 10px | |
sm | 15px | |
md | 16px | |
lg | 30px | |
xl | 40px | |
2xl | 55px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
column-gap | 55px | |
gutter | 72px | |
nav-height | 90px | |
section | 110px | |
section-photo | 120px | |
hero-y | 191px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Text reveal | From y 20%, skewX 30°, opacity 0 to y 0%, skewX 0°, opacity 1 over 400ms outCubic |
| Fade | opacity 0 → 1, 300ms easeIn |
| Link underline | Width grows over 300ms ease on hover, shrinks over 500ms on mouse out |
| Menu open | The circle scales 0 → 1 over 500ms; hamburger lines rotate over 300ms ease |
| Work strip | Moves horizontally while the section is in view (scroll-linked) |
| Hover | Button background 0.3s to #616161; footer links opacity 0.6 → 1 over 0.2s |
Do’s and don’ts
- Use pure black #000000 and full white #FFFFFF for the UI; the only grey fill is #1A1B1F (pill button, menu circle).
- Set headlines in Big Shoulders Display 400–500 at 60–120px (hero, quote and blog titles centred, section titles left-aligned with a rule), and swap one phrase for Stalemate at about 1.4× the size.
- Write paragraphs in General Sans 15px uppercase, line height 1.4, full white.
- Use the uppercase arrow link with a 1px underline as the call to action.
- Keep every image square-cornered and full-bleed.
- Use the linear-gradient(120deg, #FF0000, #AA00FF) band once per page, for the main CTA.
- Keep footer links at white 60% (ink-subtle) for 18px uppercase text only, rising to 100% on hover.
- Add filled buttons in content sections; the pill button is for forms only.
- Use the unused variable colours #B04540, #FBE6DE or #FB5607.
- Use Stalemate for more than one phrase per screen, or for body text.
- Round images or add shadows.
- Use Big Shoulders Display for paragraphs; it is for headlines and labels.
- Put uppercase on the big headlines.
Example prompt
Any page in the AgencQ style
More design systems like this
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Get All AccessUpgrade to All AccessHow to use the AgencQ design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/agencq.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows