flowmanceAgencX Design System
AgencX is a one-colour poster site: signal orange (#FF3C00) on warm cream (#F3F0E7). Every word is uppercase Inter Tight in that orange, from the 187px hero to 14px tags, and 2px orange rules draw a frame around the nav cells, down the right edge of the hero and under it. The only other colour on the page comes from glossy 3D renders that run edge to edge in a sideways strip.
Four signatures make it recognisable:
- The ruled frame. The nav is a row of cells split by 2px orange rules (logo, links, Buy AgencX). A vertical rule runs down the right side of the hero beside stacked social icons, and a horizontal rule closes the hero at the bottom.
- Filled word + outlined word. The hero pairs a solid orange DIGITAL with an outlined AGENCX. (cream fill, thin orange stroke) at the same 187px size. The stats 99%, 13, 670 are outlined the same way at 140px.
- Orange sticky band. A full-width #FF3C00 band with a star and white ★ LATEST WORK sits on top of the work strip while it scrolls sideways.
- Outlined pills. Buttons and tags are transparent with a 2px orange border and a full radius, and fill orange on hover.
AgencX is a light-only design.
Colors
Surfaces
#F3F0E7Page background, the footer and the input fill (--floral-white)
#FFFFFFThe body background behind the page wrapper
#FF3C00The sticky Latest work band
#F3F0E7Inputs
#000000Text and 2px border of the footer tags (.flex-tag-footer)
Ink
#FFFFFFText on primary
#FF3C00Text on secondary
#FF3C00All text, icons, rules and borders (--orange)
#FF3C00Body text is full ink, same as ink
#FFFFFFText on inverse-canvas
#FFFFFFProject titles over renders (with 0 3px 6px #0000001A text shadow)
Action
#FF3C00Hover fill of outlined pills (category tags turn white on it); the 150px cursor circle
#FFDBD1The form submit (--honeydew)
Lines & effects
#181818 · 10%1px column dividers in the about and award grids
#FF3C002px frame rules, button, tag and input borders
Typography
Inter Tight · display-hero
The quick brown fox jumpsDIGITAL (filled) and AGENCX. 187px · 600 · 1
Inter Tight · headline-md
The quick brown fox jumpsStatements (You get results, we get awards.). 30px · 600 · 1.2
Inter Tight · title-project
The quick brown fox jumpsWhite project names over renders. 30px · 500 · 1.2
Inter Tight · label-nav
The quick brown fox jumpsNav links HOME, ABOUT, NEWS, CONTACT. 23px · 600 · 1.39
Inter Tight · body-lg
The quick brown fox jumpsThe about paragraph (Agencx — Crafting Intuitive User Experiences…). 23px · 500 · 1.3
Inter Tight · eyebrow
The quick brown fox jumps★ About agencx, ★ Latest work, ★ We are fortunate to collaborate…. 17px · 600 · 1
Spacing & shape
| Purpose | Value |
|---|---|
| Container | .container max 1200px, centred |
| Section rhythm | tight |
| Breakpoints | 991px, 767px and 479px, plus min-width 768px, 1280px and 1440px steps |
Spacing scale
| Token | Value | Preview |
|---|---|---|
hair | 6px | |
xs | 10px | |
sm | 20px | |
md | 30px | |
lg | 40px | |
xl | 50px | |
2xl | 70px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
column-gap | 30px | |
section-short | 50px | |
gutter | 72px | |
section | 100px | |
nav-height | 142px | |
hero-top | 190px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Label roll (nav, buttons) | y 0 → −100%, 400ms inOutCubic out; back to 0% over 300ms inOutCubic / ease |
| Button fill | background-color, CSS all .2s; background colour 300ms ease |
| Nav underline | .button-line-first height from 0, 300ms ease |
| Heading wipe | .heading-overlay, an orange block from translateX(-100%) across the heading |
| Scroll reveal | opacity 0 → 1, 1000ms outQuart, with x or y ±30px → 0 over 500ms |
| Scale-in | scale 0 → 1 over 500ms; 0.95 → 1 over 300ms outSine |
| Cursor circle | Follows the mouse over work cards; scales from 0 over 300ms ease |
| Icon turn | rotate, 400ms ease (the star) |
| Logo hover | filter, 300ms ease |
Do’s and don’ts
- Use only #FF3C00 on #F3F0E7 for UI, with white only on orange or photos.
- Set everything uppercase in Inter Tight 500–600; pair a filled display word with an outlined one.
- Frame the nav and hero with 2px #FF3C00 rules, and split grid columns with 1px #1818181A dividers.
- Use the outlined pill (2px border, 50px radius, 48px tall, 12px 30px padding) and fill it #FF3C00 on hover.
- Start every eyebrow with the small orange star.
- Run work renders edge to edge with square corners under a sticky orange band.
- Set orange text below 17px or weight 500 on cream; it is only about 3.1:1. Keep paragraphs at 18px+.
- Rely on white on #FF3C00 or orange on the #FFDBD1 submit for long text; they are about 3.6:1 and 2.8:1. Keep those labels short, 17px, weight 600.
- Add a second accent, a grey text colour or a dark section.
- Add box shadows, gradients or rounded corners on images.
- Pad sections like a spacious site; this template runs 50px sections with rules doing the separating.
- Use lowercase body copy or a second family.
Example prompt
Any page in the AgencX style
More design systems like this
Agency design systems, the same colors first.
Bring any of them to your AI tool
All Access unlocks all 398 design systems, ready for Claude, ChatGPT, Gemini, Cursor, v0 and Lovable, plus 400+ templates on all 5 platforms.
Get All AccessUpgrade to All AccessHow to use the AgencX design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/agencx.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows