flowmanceAgencā Design System
Agencā is a loud, single-colour agency site. The whole page is signal red (#D80C06) with black type, and every word, including body text, is set in uppercase Inter Tight. It feels like a protest poster crossed with a Swiss studio: big centred statements, thin black rules, no decoration. When the work section scrolls into view the page fades to white, then back to red after it.
Four signatures make it recognisable:
- Red everything. Red page, black text, black pill buttons whose label is red. The only other fills are the white work section, white hover cards and the black footer.
- All caps, all the time. body { text-transform: uppercase }. Headlines, paragraphs, dates and links are uppercase, in weight 500 with no tracking (1px on small tags and buttons).
- Outlined pill tags. Each section opens with a small tag in a pill: 2px black border, 50px radius, WHAT WE DO, WHAT THEY THINK, YOU GET RESULTS, WE GET AWARDS.
- Giant closing type. A 180px marquee line (AGENCĀ IS A BRANDING AGENCY BORN IN THE DIGITAL ERA…) and a 180px LET'S TALK sit above a black pill BUY TEMPLATE button.
Colors
Surfaces
#D80C06Page background (--red, on body and .page-wrapper)
#FFFFFFThe work section: IX2 fades .page-wrapper to white in 400ms when it enters, back to red when it leaves
#FFFFFFTestimonial hover cards (10px radius)
#000000Footer, the logo square, the black ring behind portraits
Ink
#D80C06Text on primary
#FFFFFFButton label on hover (background stays black)
#000000#000000All text on red and white: headlines, rules, links
#000000Body text is full black too
#FFFFFFText on inverse-canvas
#FFFFFF#FFFFFFAction
#000000The .button pill: black with red text
#000000#DCF2E7Footer social-icon hover circle (--honeydew)
#FA242AForm error box
Lines & effects
#0000001px nav bottom rule, hero divider, award rows; 2px tag borders
#FFFFFF2px footer tag borders, 1px footer link underlines
Typography
Inter Tight · display-cta
The quick brown fox jumpsLET'S TALK (.cta-title), centred. 180px · 500 · 1.3
Inter Tight · headline-lg
The quick brown fox jumpsTESTIMONIALS, LATEST NEWS (.title-2). 50px · 500 · 1.3
Inter Tight · body-xl
The quick brown fox jumpsThe WHAT WE DO statement. 23px · 500 · 1.4
Inter Tight · title-lg
The quick brown fox jumpsBlog titles. 23px · 600 · 1.3
Inter Tight · label-lg
The quick brown fox jumpsUnderline links LET'S TALK, VIEW ALL, CONTACT US. 18px · 500 · 1.22
Inter Tight · caption
The quick brown fox jumpsFooter links and testimonial quotes. 15px · 400 · 1.3
Spacing & shape
| Purpose | Value |
|---|---|
| Container | 1200px max, centred, flex column |
| Breakpoints | 991px, 767px, 479px |
Spacing scale
| Token | Value | Preview |
|---|---|---|
hair | 5px | |
xs | 10px | |
sm | 15px | |
md | 20px | |
lg | 30px | |
xl | 50px | |
2xl | 80px | |
3xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
cta | 75px | |
nav-height | 80px | |
section | 100px | |
hero-bottom | 160px | |
hero-top | 175px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Page colour switch | .page-wrapper background #D80C06 → #FFFFFF on the work section entering, and back, 400ms ease |
| Text reveal | Lines move y 110% → 0% with skewY 7° → 0° inside an overflow mask, 500ms |
| Menu text | y → 0%, 1100ms outQuint; hamburger lines rotate in 200ms outSine |
| Fade-in | opacity 0 → 1, 1000ms outQuart |
| Side slide | x ±30px → 0, 500ms |
| Underline grow | Line width change, 300ms ease |
| Button | all 300ms, label colour red → white |
| Text roll | y 0% → −100%, 400ms inOutCubic, back in 300ms inOutCubic |
| Parallax | Images move y −7% ↔ 7% while scrolling in view |
| Badge | The OUR WORKS circle fills black and its graphic inverts on hover, 300ms ease |
| Marquee | The 180px line (.text-rotator-content) moves sideways as the section scrolls through view |
Do’s and don’ts
- Keep the page canvas #D80C06 with ink #000000 text, uppercase, weight 500 or more.
- Open sections with a pill tag (2px #000000 border, 50px radius, 14px weight 600, 1px tracking).
- Use the black pill (primary #000000, red label, 100px radius, padding 17px 30px) for the one main action.
- Centre display statements and close the page with a 180px line.
- Switch the page background to #FFFFFF for image-heavy sections, fading in 400ms.
- Use 1px black rules for structure (nav, hero divider, award rows).
- Use black text on red below 15px or below weight 400; the pair is only about 4:1.
- Shrink the button label below 14px weight 600 with 1px tracking: red on black is also about 4:1.
- Add a second hue, grey text or gradients.
- Round photos or cards; only pills, circles and the 10px testimonial card are rounded.
- Add drop shadows.
- Set text in sentence case; the template is uppercase throughout.
Example prompt
Any page in the Agencā style
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Get All AccessUpgrade to All AccessHow to use the Agencā design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/agenca.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows