flowmanceVerdo Design System
Verdo is a calm, corporate renewable-energy site on white. It reads clean and engineered: a single family (Instrument Sans) set bold with −1px tracking, wide white margins, and big rounded photo panels of blue sky, solar fields and wind turbines that carry most of the colour. One electric blue, #146EF5, marks the action button and the active nav link. The live site brands itself Verda™.
Four signatures make it recognisable:
- The inset rounded hero with a nav tab. The hero photo sits 12px in from the viewport edges with a 30px radius. The navigation is a white tab cut into its top-right corner with a curved SVG edge, so the links read black on white while the logo sits white on the photo.
- Label left, headline right. Most sections open with a small label-lg word on the left (What we do, Testimonials) and a 58px headline starting about a third across; Numbers instead sits at that third, beside the turbine drawing. Some headlines grey out one phrase: Providing holistic green energy solutions , from generation to grid.
- Big metrics with a line drawing. 650+ and 17+ at 140px weight 500 with a raised 52px +, next to a thin black line drawing of a wind turbine standing on a full-width baseline.
- Rounded photo cards with dark fades. Service cards are 30px-rounded photos with a gradient from clear (54%) to black 90% at the bottom, carrying a small title and a 25px white description.
Colors
Surfaces
#FFFFFFPage, nav tab, testimonial cards, arrows
#E7E7E7Light grey fill on menu link blocks (5 elements)
#F1F1F1--third-color, quiet panels
#FFFFFFInputs (transparent on white)
#000000 · 60%Placeholder text
#000000Footer
Ink
#FFFFFFText on primary
#000000Headlines, labels, nav links (--main-color)
#000000 · 70%Paragraphs (p is black at opacity: .7), dates
#000000 · 60%The greyed phrase in headlines (.gray-text-color), nav-link hover
#FFFFFFText on photos, footer copyright
#FFFFFF · 80%Muted text on media
#FFFFFFText on inverse-canvas
#F1F1F1--body-text-color, footer secondary text
Action
#146EF5Buttons, icon buttons, the active nav link (--second-color)
#146EF5Lines & effects
#000000 · 10%Input borders
#0000003px black rules (21 elements), the turbine baseline
#000000 · 90%Bottom of the service-card gradient (clear at 54%)
#000000 · 20%Hero photo darkening (15% on another band)
Typography
Instrument Sans · display-xl
The quick brown fox jumpsA 14vw line on 21 elements below the screenshots (most likely the footer wordmark, split into pieces). 202px · 600 · 1 · -1px
Instrument Sans · metric-affix
The quick brown fox jumpsThe raised + after a metric. 52px · 400 · 0.9 · -0.5px
Instrument Sans · headline-hero
The quick brown fox jumpsWe drive the shift to renewable energy. 65px · 600 · 1 · -1px
Instrument Sans · title-lg
The quick brown fox jumpsHero subhead Powering the future with sustainable energy. 27px · 600 · 1.25
Instrument Sans · body-xl
The quick brown fox jumpsService-card descriptions (testimonial quotes are 25px weight 600, line height 1.3, .testimonials). 25px · 500 · 1.4
Instrument Sans · label-lg
The quick brown fox jumpsSection labels Numbers, What we do, Trusted by over a hundred clients globally. 18px · 600 · 1.1
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1240px, centred (.container, 9 uses) |
| Section rhythm | 150px top and bottom (.section), 100px at ≤991px and below; side padding stays 5% |
| Grid | 12 columns, no column gap, with a 10vw row gap (.main-grid) |
| Breakpoints | 991px, 767px and 479px, plus min-width steps at 768, 1280 and 1440px |
Spacing scale
| Token | Value | Preview |
|---|---|---|
hair | 1px | |
xs | 10px | |
sm | 16px | |
md | 20px | |
lg | 25px | |
xl | 50px | |
2xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
column-gap | 0px | |
inset | 12px | |
gutter | 71px | |
section | 150px | |
section-bottom | 200px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Fade-up | y 10% → 0%, 500ms; opacity 0 → 1, 1000ms outQuart |
| Text reveal | y → 0%, 500ms outQuint, with a text-colour change 500ms outQuint |
| Slide-in | x −30px → 0, 500ms outQuart; x 30px → 0, 800ms outExpo |
| Wide slide | x ±45vw → 0, 500ms; y 10vh → 0vh, 500ms |
| Rotate | 500ms (6 hover targets, such as arrows) |
| Settle | x 0, y 0, 1000ms outQuart |
| Underline / size | 300ms ease; 400ms outCubic |
| Border | 200ms outSine |
| Lottie | A Lottie animation plays 0 → 100% in 600ms (menu icon) |
| Button | Opacity to 0.76, transition: all .3s |
| Nav link | Colour to 60% black, transition: all .2s |
| Testimonial card | scale(.97), transform .3s, color .3s |
Do’s and don’ts
- Keep the page #FFFFFF with #000000 headlines at weight 600 and −1px tracking.
- Use #146EF5 only for the primary button, the icon button and the active nav link.
- Inset full-width photo bands 12px from the edges with a 30px radius.
- Open sections with a small label on the left and a 58px headline from column 4, greying one phrase at 60%.
- Put paragraphs at 70% black, 18px, line height 1.4.
- Keep button labels at 16px weight 600 on the blue; the white-on-#146EF5 pair is just above 4.5:1.
- Add shadows; the hover feedback is opacity (button) or scale(.97) (cards).
- Use the blue for text blocks, headlines or section backgrounds.
- Square off photo panels or round inputs; panels are 20–30px, inputs 0px.
- Add a second typeface or uppercase headings.
- Put white text on photos without the 20% layer or the bottom fade.
- Invent a hover colour for the button; it only fades to 0.76 opacity.
Example prompt
Any page in the Verdo style
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Business design systems, the same colors first.
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Get All AccessUpgrade to All AccessHow to use the Verdo design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/verdo.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows