flowmanceThat Studio Design System
That Studio is a calm, high-contrast agency template. It pairs a pure black canvas with soft lavender-grey type (#D9DAE2 and #F1F3F8 instead of white), a large but light 500-weight headline, and pale #F1F3F8 bands that rise over the black with very large rounded top corners. Photography supplies the colour: yellow spacesuits, teal backdrops, green and pink brand mockups. The published preview opens on an Intro page that indexes the demos (Home One–Three, About, Work One–Three, Blog One–Three); the system below covers that page and what its thumbnails show of the others.
Four signatures make it recognisable:
- The hairline column nav. Five equal columns across the top (HOME, ABOUT, WORK, NEWS, CONTACT), each an uppercase 15px label sitting under its own 1px hairline. On hover a white line fills the hairline. The THAT® logo sits on its own row below.
- Rounded-top light bands. Light sections start with a 7vw (101px at 1440) radius on both top corners, so the pale band reads like a sheet pulled up over the black.
- Soft, not white, type on black. Headlines and body are #D9DAE2, links #F1F3F8. Nothing on the dark canvas is pure white.
- Label-left grids. Each group on a light band has a 20px semibold title in a narrow left column (Main Demo, Work Demo) and content in a wide right column, with full-width hairlines between groups.
The design alternates dark and light bands; it has no dark/light switch.
Colors
Surfaces
#000000Page background, hero, footer, menu dropdown (--main-color)
#474754The dark grey-violet that grows inside the black button on hover; the only raised dark tone
#F1F3F8Light bands and their text
#F1F3F8Footer subscribe field (with a paper-plane icon)
Ink
#F1F3F8Text on primary
#000000Text on secondary
#F1F3F8Links, logo, footer links (--second-color)
#D9DAE2Body text and the hero headline (--body-text-color)
#000000Text on inverse-canvas
#FFFFFFAction
#000000.button-primary: the black button used on light bands
#474754Circle overlay that fills the black button on hover
#D9DAE2The light submit button measured on the intro page (68px tall)
Lines & effects
#080425.button-subscribe:hover
#CECAD4 · 30%The 1px hairline above each nav column
#FFFFFF · 20%Footer rules (under the CTA row) and link underlines
#CECAD4 · 26%Border of the menu dropdown
#FFFFFF · 50%0.5px ring around the round arrow icon
#FFFFFFDemo cards on the light band
#E1E1E1 · 90%1px border around demo cards
#D9DAE2Full-width rule between groups on the light band
#DFDBE62px left rule on blog blockquotes (--third-color)
Typography
Instrument Sans · display-hero
The quick brown fox jumpsEmpower your business growth with That. 101px · 500 · 1.1 · -2px
Instrument Sans · headline-lg
The quick brown fox jumpsFooter CTA We've got everything you need for standout design. 69px · 500 · 1.1 · -0.5px
Instrument Sans · title-lg
The quick brown fox jumpsFooter link labels (.button-first-line). 24px · 400 · 1
Instrument Sans · body-lg
The quick brown fox jumpsHero lead A sleek, modern template designed for every kind of agency website. 23px · 500 · 1.2
Instrument Sans · label-button
The quick brown fox jumpsButton labels (the black .button-primary is 16px). 17px · 600 · 1.18
Instrument Sans · caption
The quick brown fox jumpsCheckbox label at 80%. 15px · 400 · 1.4
Spacing & shape
| Purpose | Value |
|---|---|
| Container | full width (max-width: 100%), with 3% side padding on sections (about 43px at 1440) and 2% on the nav |
| Section rhythm | 150px top and bottom padding with 3% sides |
| Breakpoints | 991px, 767px, 479px (Webflow defaults), plus min-width 768px and 1280px steps |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 3px | |
sm | 10px | |
md | 15px | |
lg | 16px | |
xl | 30px | |
2xl | 50px | |
3xl | 70px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
column-gap | 16px | |
side | 43px | |
section | 150px | |
section-intro-bottom | 200px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Fade and rise on scroll | opacity 0 → 1 and y 20% → 0%, 500ms; some rises outQuint |
| Scale in | scale 0.8 → 1, 500ms, with an opacity fade |
| Nav hairline fill | Overlay size change, 500ms; 300ms outSine for smaller ones |
| Button text roll | y 0 → −100%, 500ms outQuint, with the #474754 overlay shown |
| Text colour change | 500ms outQuint |
| Icon rotate | 600ms outExpo (the −45° arrow straightening), plus 500ms rotations on scroll |
| Slide in | x 30px → 0, 800ms outExpo; x −30px → 0, 500ms outQuart |
| Quick fades | opacity, 300ms ease |
| Buttons | transition: 0.3s / all .3s |
Do’s and don’ts
- Use #000000 for dark bands and #F1F3F8 for light bands, and alternate them.
- Set type on black in #D9DAE2 (ink-muted) or #F1F3F8 (ink), never pure white.
- Open each light band with 7vw (101px) rounded top corners and square bottom corners.
- Put the nav in five equal columns, each an uppercase 15px label (0.5px tracking) under a 1px #CECAD4 30% hairline.
- Keep large type at weight 400–500 with 0 to −2px tracking (−2px on the hero, −0.5px on the footer CTA).
- Use a narrow left column for group titles and a wide right column for content.
- Add shadows, blur or gradients. Layering comes from bands and borders.
- Add an accent colour to the UI. Yellow and teal belong to the photography.
- Use big radii anywhere except the band tops (101px) and the menu panel (30px). Cards stay at 6px, buttons at 7–8px.
- Use weight 700 for headlines, or uppercase outside the nav.
- Put the hero lead under the headline; it sits in the right-hand columns, aligned to the last line.
- Use the declared #D8DFE0 divider variable; it is not on the page.
Example prompt
Any page in the That Studio style
More design systems like this
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Get All AccessUpgrade to All AccessHow to use the That Studio design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/that.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows