flowmance

Property Design System

Property website template previewProperty website template preview detail 2Property website template preview detail 3

Property is a bright, practical real-estate listing site. It is white and orderly, with forest green (#00693D) for everything you can act on: prices, feature icons, buttons, the active nav link. Two full-width bright-green (#00A862) bands break up the white, and photography of rendered modern houses and calm interiors does the selling.

Four signatures make it recognisable:

  1. Slanted hero edge. The hero is a full-bleed house render under a dark overlay, and its bottom edge is cut on a diagonal by a white wave shape, with the search strip sitting just below.
  2. Listing cards with badges. Each listing shows a green price ($2,000 /mo), a row of green line icons (2 Beds · 1 Baths · 450 sqft · 4 parking spots), a title and a grey address with a pin, plus a small FOR RENT (#00D97E) or FOR SALE (#FF4444) badge.
  3. Outlined dot tags. Every section title has a pill tag above it with a 10px green dot: ● Latest Property, ● Testimonials, and ● Welcome to Property in white on the hero.
  4. The big circle fact. On a bright-green band, $3.7B (8vw) sits inside a large thin white circle, labelled Managed Properties.

Colors

Surfaces

canvas#FFFFFF

Page background, nav, cards

surface-1#F7F8FC

The blog section band and the subscribe field

field#FFFFFF

Inputs / footer subscribe field

field-soft#F7F8FC

With field: Inputs / footer subscribe field

Ink

on-primary#FFFFFF

Text on primary

on-secondary#26272B

Text on secondary

on-accent#FFFFFF

Text on accent

ink#000000

Headlines, nav links, listing titles

ink-soft#26272B

Secondary button text, footer links, badge row text

ink-muted#6E6E6E

Paragraphs, list items, dropdown links

ink-subtle#838383

Addresses and small meta (8706 Herrick Ave)

ink-faint#B4B4B4

The /mo suffix after white prices on photo cards (on bordered cards /mo is #00A862)

on-media#FFFFFF

Text on photos; overlays fade transparent → black 67%

Action

primary#00693D

Filled button, search button, prices, feature icons, active link

primary-hover#00A862

Filled button hover

secondary#FFFFFF

White bordered button Browse all properties; hover turns it primary

accent#00A862

Full-width fact band and the mailing-list band

Lines & effects

line#D6D9E2

1px borders on cards, buttons, inputs and dropdowns

line-strong#00693D

2px outline on section tags

glass#00A862 · 27%

Translucent green panels over photos (4 elements)

badge-rent#00D97E

FOR RENT and FOR SALE badges, white text

badge-sale#FF4444

FOR RENT and FOR SALE badges, white text

icon-disc#1A1B1F

The 125px circle behind category icons

Typography

Inter · display-fact

The quick brown fox jumps

$3.7B inside the circle (.fact-title, 8vw). 115.2px · 500 · 1

Inter · headline-lg

The quick brown fox jumps

Section titles Browse all properties, Discover our clients experiences. 43px · 600 · 1.2 · -0.05px

Inter · title-price

The quick brown fox jumps

Listing prices $700,000. 30px · 500 · 1.1

Inter · body-lead

The quick brown fox jumps

Hero lead Discover more than 1,000+ property showcases. 21px · 400 · 1.43 · -1px

Inter · label

The quick brown fox jumps

Nav links, filled buttons. 17px · 600 · 1.18

Inter · caption

The quick brown fox jumps

Footer titles, dropdown links, search button. 15px · 600 · 1.33

Spacing & shape

PurposeValue
Containermax 1200px, centred, 5% side padding (72px at 1440px)
Section rhythm150px top and bottom (60px at ≤991); green bands 120px (45px at ≤479); the photo band 150px top and 185px bottom (60px top at ≤991, 120px bottom at ≤479); the search strip 30px; the mailing-list band 80px top and 150px bottom (100px bottom at ≤991, 50px top at ≤767)
Breakpoints991px, 767px, 479px, plus min-width 768 and 1440px

Spacing scale

TokenValuePreview
xs10px
sm20px
md25px
lg30px
xl35px
2xl40px

Layout spacing

TokenValuePreview
footer-top50px
hero-bottom80px
nav-height80px
section-band120px
hero-top130px
section150px
section-photo-bottom185px

Border radius

field3px
xs4px
sm5px
md7px
card9px
lg10px
pill30px
round100px

Surfaces

How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.

Level 1canvas
Level 2surface-1

Motion

Fade in on scrollopacity 0 → 1, 1000ms outQuart
Hover colourText colour change, 300ms ease
Icon popscale 1 → 1.1, 100ms ease, and back
Dropdown arrowrotate, 300ms ease; some icons swing with 400ms swingTo
Link underlinex −101% → 0%, 300ms ease; out to x 100%
Cursor parallaxLayers shift x/y ±4px and ±10px on mouse move (500ms)
Scale downscale 0.7, 500ms (on hover-out of small elements)
CSS transitionsall 0.3s on links and cards; opacity 0.3s on nav links; background-color 0.2s cubic-bezier(0.645, 0.045, 0.355, 1) on filled buttons; transform 0.3s

Do’s and don’ts

  • Keep the page white with #000000 headlines and #6E6E6E paragraphs.
  • Use #00693D for prices on white cards, feature labels, icons and filled buttons; hover filled buttons to #00A862 (only 3.1:1 with white, so keep the label at 17px weight 600).
  • Put listings in white cards with a 1px #D6D9E2 border, 9–10px radius and a 0 2px 7px #0000000A shadow.
  • Mark each listing with a FOR RENT (#00D97E) or FOR SALE (#FF4444) badge.
  • Open each section with the dot tag (● Name, 2px green outline) above a 43px weight-600 title.
  • Use full-width #00A862 bands with white text for big facts and the mailing list.
  • Introduce a second brand colour or the #4500FF hover left in the search button CSS.
  • Use ink-subtle #838383 (3.8:1 on white)
  • Put long text on the badge colours; white on #00D97E is low contrast, so keep badges to 12px uppercase two-word labels.
  • Use heavy shadows; stay at 4% black.
  • Use the Newsreader serif.
  • Round cards beyond 10px or make filled buttons into pills.

Example prompt

Any page in the Property style

Prompt
Build your page in the Property style. Use a #FFFFFF background and Inter: headlines 43px weight 600 in #000000 (hero 68px, −1px tracking, white over a darkened full-bleed house photo with a slanted bottom edge), paragraphs 17px weight 500 in #6E6E6E with line height 1.3. Open sections with a 2px #00693D outlined pill tag holding a 10px green dot and a 16px green word. Filled buttons are #00693D with white 17px weight-600 text and ↗, padding 18px 23px, 5px radius, hover #00A862. Secondary buttons are white with a 1px #D6D9E2 border, 7px radius and a 0 2px 7px #0000000A shadow. Listing cards are white with a 1px #D6D9E2 border and 9px radius: a 3:2 image, a 30px green price, a row of green 16px feature labels with line icons, an 18px title and a #838383 address; add FOR RENT (#00D97E) or FOR SALE (#FF4444) badges in 12px uppercase. Use full-width #00A862 bands for facts and sign-up. Container 1200px, 5% side padding, 150px section padding. Fade in on scroll at 1000ms outQuart; hovers 300ms.

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