flowmanceNewKit Design System
NewKit is a calm, dark startup UI kit. The page is deep navy-black (#12141D), content sits on slightly lighter charcoal panels (#1E2028) with 8px corners, and everything is set in Rubik with wide uppercase headlines. The two colours, a muted cadet blue (#83ADB5) and a soft sandy orange (#F1A259), are dusty rather than bright, which keeps the page quiet.
Four signatures make it recognisable:
- Bold-plus-light headlines. Every uppercase headline mixes weights: CREATE and WEBSITES WITH NEW in Rubik 600 white, STARTLING and KIT in Rubik 400 at white 60%. Section titles follow the same rule: LANDING bold, PAGES light.
- The split wordmark. The logo reads NEWKIT with NEW bold white and KIT light in cadet blue, the same bold-light idea.
- Outlined uppercase tags. Small 12px bold capitals with 1px tracking in a 1px white-15% outline box and 5px corners: INTRODUCING NEWKIT above the hero, LANDING 1, ABOUT 3, PRICING 2 under each thumbnail.
- Panels of page thumbnails. Below the hero, #1E2028 panels with 8px corners hold 2-column grids of page screenshots, each with a 7px radius and a faint 1px white-5% border.
Colors
Surfaces
#12141DPage background, nav, tag fill
#1E2028Panels, nav-link and social-cell hover
#262831Input fill and 1px border
#2D303AWith field: Input fill and 1px border
#999CA7Placeholder text
Ink
#FFFFFFText on primary
#FFFFFFText on secondary
#FFFFFFHeadlines, bold words, labels, links
#FFFFFF · 80%Hero lead line
#FFFFFF · 70%Paragraphs (p)
#FFFFFF · 60%The light word in each headline, footer titles
#FFFFFF · 40%Footer links on hover
Action
#83ADB5View on Webflow buttons (hero and nav), the KIT in the logo, icon circles in page variants
#83ADB5#F1A259Buy Newkit and the "popular" badges in the pricing variants
Lines & effects
#F6F7F9 · 15%Tag outlines (17 uses)
#F6F7F9 · 10%Social cell borders, other dividers
#FFFFFF · 5%Thumbnail borders
#F6F7F9 · 5%The active nav pill (TOUR)
#FFFFFF · 10%A slightly brighter chip fill
#FFFFFF · 5%Dropdown link hover fill
Typography
Rubik · display-hero
The quick brown fox jumpsCREATE … WEBSITES WITH NEW (.title-1). 70px · 600 · 1.0 · 1px
Rubik · headline
The quick brown fox jumpsLANDING, INNER (.title-3). 38px · 600 · 1.05 · 1px
Rubik · body-lead
The quick brown fox jumpsNewkit is a great UI kit for business and multi-purpose websites. 24px · 400 · 1.25
Rubik · title
The quick brown fox jumpsFeature titles Dedicated Support, 3 Ready Homes. 22px · 600 · 1.36
Rubik · label
The quick brown fox jumpsButtons, footer links. 16px · 600 · 1.25
Rubik · caption
The quick brown fox jumpsBody default, input text. 14px · 600 · 1.43
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, with inner content at 80% (960px at desktop) and some text blocks at 70%; both go full width at ≤991px |
| Section rhythm | .section is 100px top and bottom with 5% sides (80px at ≤479px); the showcase section uses 60px (_60px) |
| Section titles | sit left-aligned above each panel with about 60px of space |
| Breakpoints | 991px, 767px and 479px (Webflow defaults), plus a min-width 768px set |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 8px | |
sm | 16px | |
md | 30px | |
lg | 40px | |
xl | 50px | |
2xl | 60px | |
3xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
hero-top | 55px | |
section-tight | 60px | |
section-side | 72px | |
nav-height | 85px | |
section | 100px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Scroll-in reveal | Opacity 0 → 1 and move to y 0, 1000ms outQuart |
| Dropdown open / close | Chevron rotates and the list fades and moves to y 0, 200ms easeInOut |
| Button hover | transition: all .3s, opacity 1 → 0.6 |
| Nav link hover | opacity .2s, 0.5 → 1, fill #1E2028 |
| Hover colour change | Text colour 300ms ease and background colour 400ms ease |
| Footer link hover | all .2s, white → white 40% |
| Social cell hover | all .3s, fill #1E2028 |
Do’s and don’ts
- Use #12141D for the page and #1E2028 panels with an 8px radius for grouped content.
- Set headlines in uppercase Rubik with 1px tracking, mixing 600 white words and 400 white-60% words.
- Keep paragraphs at white 70% (#FFFFFFB3), 17px weight 500, with one bold white keyword.
- Use outlined 12px uppercase tags (1px #F6F7F926, 5px radius) for small labels.
- Use 52px buttons with a 5px radius and 16px 25px padding; hover by fading to 0.6 opacity.
- Separate with 1px white lines at 5–15% instead of shadows.
- Use white text on the buttons below 16px weight 600. White on #83ADB5 is 2.44:1 and on #F1A259 is 2.09:1; keep labels at 16px 600 or larger, or use #12141D text when building new high-traffic buttons.
- Use pure black #000000 or add drop shadows.
- Use ink-faint (white 40%, 3.83:1) for resting text; it is only the brief footer-link hover state.
- Use the colours for text or large fills; cadet blue and sandy orange belong to buttons, the logo and small badges.
- Set headlines in mixed case or without the bold-light contrast.
- Leave input text at the default #222222 on the #262831 field; use white.
- Round panels past 8px or buttons into pills.
Example prompt
Any page in the NewKit style
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Get All AccessUpgrade to All AccessHow to use the NewKit design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/newkit.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows