flowmanceMadox Startup Template Design System
Madox is a tidy, product-like startup UI kit. It is white and pale grey-blue (#F4F5F8), set in heavy Inter, with one strong orange (#FF8500) and hard square corners on every button, card and field. A handwritten Caveat script adds a human note: little scrawled labels and curly arrows that point at buttons.
Four signatures make it recognisable:
- Zero radius. Buttons, cards, thumbnails and inputs are all sharp rectangles. Only avatars are round.
- Handwritten asides. Caveat script with a hand-drawn arrow sits beside the main buttons (Only $79 on marketplace), after the logo (Ui Kit Template in orange) and under every showcase card (Home 1, About 2, Pricing).
- Orange with black text. The main button is #FF8500 with black 16px bold text, beside a solid black Buy Madox button. On hover every button turns black with white text.
- The page showcase grid. The home page is a presentation: a 3-column grid of #F4F5F8 cards, each framing a white page thumbnail with a soft 0 8px 25px 5% shadow, captioned in Caveat.
Colors
Surfaces
#FFFFFFPage background, nav, thumbnails
#F4F5F8Hero band, showcase cards, the light default button, form submit
#F6F7F9Second pale grey (CSS variable white-smoke); defined in CSS but not measured on the home page
#FFFFFF#222222Input text; placeholders use ink-muted
#111111Footer
Ink
#000000Text on primary
#FFFFFFText on primary-hover
#FFFFFFText on secondary
#111111Body default and headlines (You deserve a stunning website)
#000000Nav links, button text, showcase captions
#6E6E6EParagraphs and the hero lead (p, li: CSS variable dim-grey)
#111111 · 61%Dropdown links, darkening to #111111 on hover
#FFFFFFText on inverse-canvas
#FFFFFF · 70%Footer links and underlined white links
Action
#FF8500The orange button with black text
#000000Every button on hover (.button:hover)
#000000The black Buy Madox button
#FF8500Eyebrows, the active Tour link, nav chevrons, the logo tagline, card captions on hover
#F64D52Webflow form error and success messages
#2E856EWebflow form error and success messages
Lines & effects
#636363#29335C · 15%Input borders
#000000 · 5%Thumbnail and card shadow colour
Typography
Inter · display-hero
The quick brown fox jumpsYou deserve a stunning website. 74px · 700 · 0.92
Inter · headline-quote
The quick brown fox jumpsCentred quote "Build a full website in 1 hour or less with zero coding needed". 24px · 700 · 1.25
Inter · body-lead
The quick brown fox jumpsHero lead, #6E6E6E. 23px · 500 · 1.22
Caveat · hand-label
The quick brown fox jumpsShowcase captions Home 1, About 3, Pricing (.pres-text). 24px · 500 · 0.83
Inter · eyebrow
The quick brown fox jumpsOrange eyebrows Design anything, build everything., Over 100+ Components (.small-title, 20px below). 17px · 600 · 1.53
Inter · label-nav
The quick brown fox jumpsNav links. 17px · 700 · 1.0
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px |
| Section rhythm | .section is 100px top and bottom with 5% sides (72px at 1440px); 80px at ≤991px and 60px at ≤479px |
| Breakpoints | 991px, 767px and 479px (Webflow defaults), plus a min-width 768px set |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 10px | |
sm | 16px | |
md | 20px | |
lg | 30px | |
xl | 50px | |
2xl | 70px | |
3xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
showcase-pad | 20px | |
section-side | 72px | |
nav-height | 80px | |
section | 100px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Scroll-in reveal | Opacity 0 → 1 and move to y 0, 1000ms outQuart, on showcase cards and headings |
| Dropdown open / close | Chevron rotates and the list fades and moves to y 0, 200ms easeInOut |
| Button hover | transition: all .4s: fill to #000000, text to #FFFFFF |
| Showcase card hover | transition: all .3s: opacity to 0.8, caption to #FF8500 |
| Nav link hover | opacity .2s, colour to #636363 |
| White link hover | all .2s, white 70% → 100% |
Do’s and don’ts
- Keep every button, card, image and field at 0px radius.
- Use #FF8500 for the main button with black 16px bold text, and turn all buttons #000000 with white text on hover.
- Alternate #FFFFFF and #F4F5F8 bands; put white content cards on the grey with the 0 8px 25px #0000000D shadow.
- Set headlines in Inter 700 at tight line height (0.92 for the hero) and paragraphs in Inter 600 #6E6E6E.
- Add one Caveat hand note with a drawn arrow next to the main call to action.
- Use orange sentence-case eyebrows (17px, 600) above headings.
- Put white text on #FF8500; use black (8.61:1). Orange text on white is 2.44:1, so keep orange text to 17px+ eyebrows, the active nav link and short captions.
- Use ink-subtle (#111111 at 61%) for anything but 16px bold dropdown links; it is 5.17:1 on white and reserved for menus.
- Round corners or add pill shapes; only avatars are circles.
- Use Caveat for anything longer than a short note or caption.
- Add a second accent colour or gradients.
- Use heavy shadows; the template's only shadow is 5% black.
Example prompt
Any page in the Madox Startup Template style
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Get All AccessUpgrade to All AccessHow to use the Madox Startup Template design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/madox.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows