flowmanceKnud Design System
Knud is a bold, dark business template. The page is pure black, split by large skewed charcoal shapes that run at a 50° angle behind photos and cards, so every block seems to have a cut corner. White DM Sans headlines sit beside softer translucent-white text, and one warm gold (#F6C544) marks every action: pill buttons, nav underlines, title underlines, tags and the * caption marker.
Signatures:
- Outlined hero word. The hero stacks Business / Webflow / Template at 9vw (130px at 1440) in DM Sans 700. The middle word is right-aligned and drawn as an outline: black fill with a 1px white edge (four 1px white text shadows).
- Skewed shapes. Rectangles skewed by −50° (#090909 in the hero, #111111 behind panels and service cards) slice across the black, giving the page a diagonal split and a cut top-right corner on cards.
- Gold underlines. Nav links carry a short gold bar beneath them, and project titles sit on a 3px gold underline over the photo.
- Headline with a side note. Section headers pair a headline-lg title on the left with a 70% white subtitle on the right (Our top—notch services / 10 years of experience on creating amazing stuff).
Knud is a dark-only design.
Colors
Surfaces
#000000Page background (CSS --black)
#090909The large skewed shape that splits the hero diagonally
#111111Skewed panel shapes, team cards, blog card bodies, the go-top button (CSS --black-2)
Ink
#000000Text on primary
#FFFFFFText on primary-hover
#FFFFFFHeadlines, nav links, card titles, testimonials
#FFFFFF · 90%Links, the brighter tail of the about statement, project meta
#FFFFFF · 70%Section subtitles, hero lead, skill labels, footer links, copyright
#FFFFFF · 60%Paragraphs (p default) and the opening of the about statement
#FFFFFF · 50%Names under quotes, roles, dates, captions, the — dash in titles
#111111Text on accent
#FFFFFFProject titles over a 20% black overlay
Action
#F6C544Every button: gold pill with black text
#333333Button hover: dark grey with white text
#F6C544Category tags, nav underline bars, project title underline, the * marker, input focus border, social-icon hover disc, go-top hover
Lines & effects
#D6D1CA · 18%Input borders
#FFFFFF · 40%Inactive slider dots (active is #FFFFFF)
#000000 · 20%Project titles over a 20% black overlay
Typography
DM Sans · display-hero
The quick brown fox jumpsBusiness Webflow Template, Ready to talk (CSS 9vw). 130px · 700 · 1.1
DM Sans · headline-lg
The quick brown fox jumpsSection titles: You'll be in good company, Our Work, Meet our heroes. 48px · 500 · 1.17
DM Sans · title-project
The quick brown fox jumpsProject titles on photos. 32px · 500 · 1.0
DM Sans · body-lg
The quick brown fox jumpsHero lead Great business services — without the pretentiousness. 24px · 400 · 1.17
DM Sans · label
The quick brown fox jumpsNav links. 18px · 700 · 1.11
DM Sans · caption
The quick brown fox jumpsCopyright, input text. 15px · 500 · 1.33
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred |
| Section rhythm | 100px top and bottom, 5% sides (72px at 1440) |
| Section header | a two-column grid (1.1fr / 0.75fr, 30px gap) with the title left and the subtitle right, then 60px of space before the content |
| Breakpoints | 991px, 767px and 479px (Webflow defaults) |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 10px | |
sm | 15px | |
md | 20px | |
lg | 30px | |
xl | 40px | |
2xl | 60px | |
3xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
footer-top | 60px | |
section | 100px | |
column-gap | 100px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Fade and rise on scroll | opacity 0 → 1 and move to y 0 over 1000ms outQuart |
| Skill bars | Fill width grows to its value, 500ms ease, on scroll into view |
| Nav underline | Gold bar changes size on hover, 300ms ease |
| Social icon hover | Icon scales 1 → 1.1 in 100ms ease; a gold disc scales in behind it (500ms outExpo) |
| Buttons | all 200ms: gold → #333333, black → white text |
| Cards and links | Blog image to 70% opacity and title to 53%, 300ms; footer links to white |
| Rotations | Small icon rotations of 200–500ms (ease, outExpo) on hover |
| Mouse move | Photos shift slightly with the cursor |
Do’s and don’ts
- Keep the canvas pure #000000 with #111111 panels and white DM Sans headlines at weight 500.
- Use the gold pill (#F6C544, black 16px 700 text, 30px radius) for every action, hovering to #333333 with white text.
- Set supporting text in translucent white: 70% for subtitles, 60% for paragraphs, 50% for names and dates.
- Pair every section title with a 70% subtitle on the right.
- Add a skewed (−50°) #111111 shape behind key photos and cards for the cut-corner look.
- Underline project titles with a 3px gold rule and mark captions with a gold *.
- Add a second accent colour or use the unused #A1C4E4 variable.
- Use gold as a large background or for body text.
- Round photos or panels; only buttons, tags, avatars and small cards are rounded.
- Add shadows, glows or blur.
- Outline more than one word per heading; the outline style is for the hero's middle word only.
- Use letter spacing or uppercase.
- Put 50% white text below 15px.
Example prompt
Any page in the Knud style
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Get All AccessUpgrade to All AccessHow to use the Knud design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/knud.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows