flowmanceFortun Design System
Fortun is a bright, tidy agency and studio template with a product-launch feel. White and a very pale blue-grey (#F4F8FC) alternate in wide bands, headings are short uppercase lines in Hind with generous 1–3px tracking, and paragraphs drop to a soft grey Nunito. One hot crimson, #FF0061, does all the signalling: buttons, tags, numbers and the floating side dock. The published home page is the template's showcase: it presents the demo layouts as tilted device mockups and screenshot cards.
Four signatures make it recognisable:
- Crimson as the only signal. #FF0061 is used for pills, rectangular LAYOUT 1 tags, metric numbers (200+, 4+) and the outlined BUY TEMPLATE button. Everything else is near-black, grey or white.
- Tracked uppercase Hind. Headings and labels are uppercase with wide tracking: 3px on the 32–38px titles and the FORTUN logo, 1–2px on labels and nav.
- Title plus rule. Section titles like TEMPLATE FEATURES are followed on the same line by a 1px near-black rule about 200px long.
- Floating screens. Device mockups (laptops, phones, an all-in-one desktop) cascade diagonally across the hero, and page screenshots sit on white with a long, soft blue-grey shadow offset down and right.
Fortun is a light design with one dark band, the footer.
Colors
Surfaces
#FFFFFFPage background, nav bar, cards, the dropdown panel
#F4F8FCAlternate bands (.section.gray), the hero, dropdown link hover
#121217Footer band
Ink
#FFFFFFText on primary
#111111Headings, nav links, labels, metric captions
#515157Secondary links and form placeholders
#9196ADParagraphs (the p rule): feature card copy and short descriptions
#BCBCC4UI Template beside the logo only
#FFFFFF#FFFFFFText on inverse-canvas
#919197Action
#FF0061Filled pills, tags, the side dock
#FF5884.button:hover background
#FF0061Lines & effects
#DEEDF81px dividers between dropdown links
#111111The rule after section titles
#B8B8B8 · 47%1px border on the ghost button
#919197Ghost button text, dropdown links, small footer text
#FFC527#34E678#2E00CB#FFFFFF · 15%Footer top border and column dividers
Typography
Hind · display-hero
The quick brown fox jumpsTHE NEXT-GENERATION WEBFLOW TEMPLATE (h1). 38px · 600 · 1.32 · 3px
Hind · headline-lg
The quick brown fox jumpsSection titles: SIX STUNNING DEMO HOMEPAGES, TEMPLATE FEATURES (.top-title-text). 32px · 600 · 1.25 · 3px
Hind · title-sm
The quick brown fox jumpsFeature card titles INFINITE POSSIBILITIES (.features-title). 14px · 600 · 1.43 · 1px
Hind · logo
The quick brown fox jumpsFORTUN wordmark (.brand-logo). 18px · 600 · 1.11 · 3px
Hind · eyebrow
The quick brown fox jumpsWE ARE TRUSTED BY 10.000+ CUSTOMERS (.top-title-small). 15px · 600 · 1.6 · 2px
Nunito · body-lg
The quick brown fox jumpsWhite lead text on the gradient band (.paragraph-big-white). 17px · 400 · 1.76
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px (.container), centred |
| Section rhythm | .section is 140px top and bottom with 30px side padding: 100px at ≤991px, 60px at ≤767px, and 15px sides at ≤479px |
| Breakpoints | 991px, 767px and 479px |
Spacing scale
| Token | Value | Preview |
|---|---|---|
hair | 5px | |
xs | 10px | |
sm | 15px | |
md | 20px | |
lg | 35px | |
xl | 80px | |
2xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
section-side | 30px | |
nav | 75px | |
footer-block | 85px | |
section | 140px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Section entrance | opacity 0 → 1 with y 20px → 0, 300ms ease or 500ms |
| Hero parallax | Device mockups shift y ±100px with page scroll, 500ms smoothing |
| Hover lift | y 0 → −6px and back, 300ms ease (buttons and cards) |
| Hover colour | Text and background colour changes, 300–500ms; .button uses transition: all |
| Nav link line | A 1px white line (.line-nav-link) grows in width across the link, 300ms ease |
| Dropdown | Opacity and y 20px → 0, 300ms ease; the chevron rotates, 300ms ease |
| Preloader | Crimson text, a scale out (1 → 0, 1500ms ease) then the page fades in |
Do’s and don’ts
- Use #FF0061 for every action and highlight: filled pills, 4px tags, metric numbers, the side dock.
- Set headings and labels in uppercase Hind 600 with 1–3px tracking, and paragraphs in Nunito 15px / 1.73.
- Alternate #FFFFFF and #F4F8FC bands and place white, square cards on the grey ones.
- Keep buttons as 20px-radius pills about 46–52px tall, with an arrow icon after the label.
- Lift screenshots with the blue-grey shadow 31px 31px 44px -22px #67758240.
- Keep white text on #FF0061 at 15px weight 500 or 12px uppercase weight 600; the pair is about 3.9:1, and the #FF5884 hover about 3.0:1.
- Use gold #FFC527, green #34E678 or blue #2E00CB as UI colours; they are gradient stops only.
- Round cards, images or fields; only buttons and the side dock are rounded.
- Set long paragraphs in ink-subtle #9196AD; it is about 2.9:1 on white. Keep it to short, centred card copy of 15px or more, and use #515157 where text must be read.
- Use ink-faint #BCBCC4 for anything except the small UI Template tag beside the logo, or ghost-ink #919197 (about 3.1:1 on white) below 13px; it is for dropdown links and the ghost button only.
- Write headings in sentence case or set Nunito in uppercase.
- Add dark shadows or glass; depth stays soft and blue-grey.
Example prompt
Any page in the Fortun style
More design systems like this
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Get All AccessUpgrade to All AccessHow to use the Fortun design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/fortun.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows