flowmanceConcept Design System
Concept is a black, cinematic agency site that is driven by scrolling. White Inter Tight 600 headlines grow to viewport width, a giant Work word zooms past the camera, projects slide sideways in a pinned horizontal track, and service names glide across the screen in 100px lines. All colour comes from soft pastel 3D renders (pink, coral, lavender, chrome) shown with square corners; the interface stays black, white and translucent grey.
Four signatures make it recognisable:
- The Imagine / Design / Solve. hero. A 120px three-word stack on the left over a magenta-blue fluid swirl that fades into black, with a hand-drawn white underline under Design, a green lightning scribble and a paper-plane doodle.
- Scroll scenes. Work at 10vw scales from 1.5× to 5.5× inside a 300vh pinned track, then a 400vh track moves the project cards 450% to the left.
- Square pastel renders. Project images have no radius and sit edge to edge, each a single soft 3D object on a pink, lavender or white ground.
- Service lines with slashes. Digital Design / Marketing / Illustration / Art Direction / Branding in 100px weight 500, separated by thin skewed slashes, sliding left and right as you scroll, with soft black fades at the edges.
Colors
Surfaces
#000000Page and section background (the Webflow variable is named --white but holds black)
#090909The cart drawer (with a 1px white-20% border); the only raised panel
Ink
#FFFFFFButton labels
#FFFFFFHeadlines, nav, buttons, links (--black holds white)
#FFFFFF · 70%Paragraphs (p has opacity 0.7) and the second lead in the hero
#999999Skill names and percentages; blog category tags use #979797
#FFFFFFAction
#C7C7C7 · 50%Button fill and the social icon circles that appear on hover: a translucent grey that reads as #646464 on black
#C7C7C7 · 50%Lines & effects
#FFFFFF · 22%The skewed 3px slash dividers between service words (value not in the extracted data; the slashes read as a faint grey in the screenshots)
#FFFFFF1px award rows and column rules, 2px link underlines, footer tag borders
#AAAAAA2px border on blog category tags
#000000 · 80%The 150px "view project" cursor circle (hover only; value not in the extracted data)
Typography
Inter Tight · display-work
The quick brown fox jumpsWork, scaled up on scroll (.title-6). 144px · 600 · 1.1
Inter Tight · headline-rotator
The quick brown fox jumpsProject names scrolling over each image. 64px · 600 · 1.2 · 1px
Inter Tight · title-lg
The quick brown fox jumpsLeads (.subhead), often in two tones. 28px · 600 · 1.4
Inter Tight · label
The quick brown fox jumpsButton labels. 19px · 700 · 1.05
Inter Tight · body
The quick brown fox jumpsParagraphs at 70%, stat labels, skills. 17px · 600 · 1.35
Inter Tight · eyebrow
The quick brown fox jumpsFooter tags STAY IN TOUCH, VIST US. 14px · 700 · 1.1 · 1px
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred; sections add 5% side padding |
| Section rhythm | 130px top and bottom (80px at ≤991, 50px at ≤767 and ≤479) |
| Breakpoints | 991px, 767px and 479px, plus a 1440px+ tweak |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 8px | |
sm | 15px | |
md | 30px | |
lg | 50px | |
xl | 60px | |
2xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
column-gap | 30px | |
section-cta | 120px | |
section | 130px | |
hero-bottom | 160px | |
hero-top | 180px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Fade-up on scroll | opacity 0 → 1, 1000–1250ms outQuart; y → 0, 1000ms outQuart |
| `Work` zoom | Scale up (about 1.5 → 5.5) scrubbed through a 300vh pinned track; a black cover then shrinks in width (about 800ms) |
| Horizontal projects | Cards move left (about x 0 → −450%) scrubbed through a 400vh pinned track |
| Service marquee | Rows move sideways (about ±30–50px) with page scroll |
| Project name loop | Scrolls x 0 → −100% on a slow linear loop (about 40s); fades in on hover in 300ms ease |
| View-project cursor | Follows the mouse; scales 0 → 1 on enter and back to 0 on leave (about 600ms in, 400ms out) |
| Button hover | Label slides up out, arrow slides up in, about 500ms |
| Menu | Panel slides down, about 500ms; links rise y 200% → 0 with skewY 7° → 0°, 1100ms outQuint |
| Social icons | Circle scales in on hover; the icon scales to 0.8, 300ms outQuad |
| Skill bars | Width 0 → n%, 500ms ease |
Do’s and don’ts
- Keep the page on #000000 with white #FFFFFF Inter Tight 600 headlines.
- Set paragraphs and second halves of leads at 70% white.
- Use the translucent grey pill (#C7C7C7 at 50%, 30px radius, white 19px / 700) for every filled button.
- Show images with square corners and a single pastel 3D object.
- Use vw sizes for the biggest words so they fill the width (Work 10vw, stats 9vw, CTA 7vw).
- Separate inline service words with thin skewed slashes at 22% white.
- Round images or add borders to them.
- Add an accent colour to buttons, links or icons; colour belongs to the renders.
- Add drop shadows or light surfaces; the only grey is the translucent pill and icon circles.
- Put the grey pill on a light image or light surface: white text passes (about 5.9:1) only because the 50% grey sits on black. Keep its labels 19px / 700.
- Use the #999999 skill grey for paragraphs; it is for small labels next to white values.
- Trust the Webflow variable names: --white is black and --black is white.
- Run long scroll scenes on tablet and phone; below 991px turn the pinned tracks into normal lists (suggested).
Example prompt
Any page in the Concept style
More design systems like this
Agency design systems, the same colors first.
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All Access unlocks all 398 design systems, ready for Claude, ChatGPT, Gemini, Cursor, v0 and Lovable, plus 400+ templates on all 5 platforms.
Get All AccessUpgrade to All AccessHow to use the Concept design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/concept.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows