flowmanceBOLDZ Design System
BOLDZ is a loud, poster-like agency site. Almost everything big is set in Coolvetica Condensed, uppercase and enormous (17vw in the hero, 288px in the marquee), on a soft #121212 black. Between the shouting there is calm: Instrument Sans statements, square full-colour photos with no rounding, and plain #222222 blocks for buttons. Photography brings the colour: neon portraits, electric blue, saturated red, a flat yellow tile.
Four signatures make it recognisable:
- Three-line hero with an outlined middle. BOLDZ™ / DIGTIAL / AGENCY © stacked at 17vw, line height 0.9. The middle line is drawn as a white outline (fill #121212), the other two are solid white. Two tilted photos (a black-and-white VR portrait left, a neon-glasses portrait on blue right) hang off the edges.
- The pill ©. In Coolvetica the © reads as a tall rounded capsule with a C inside. It sits after AGENCY, before DESIGN in the marquee, and on its own as a section title word.
- Scrolling word marquees. Rows of 288px uppercase words (BRANDING, ©DESIGN) run across the page, broken by a white rounded square with a black play triangle.
- Dot navigation. Each nav link has a small white dot before it (a 30px white circle when it opens up on hover), with the logo mark centred and Cart | 0 on the far right.
BOLDZ is dark-only. It is a Webflow Ecommerce build (plans, package products, checkout).
Colors
Surfaces
#121212Page, sections, testimonial slide, footer (--main-color)
#222222The CONTACT US button face and .button
#191919Contact inputs
#FFFFFFNav dots, the white project label chips, the form submit, the play tile
Ink
#FFFFFF#FFFFFF#FFFFFFHeadlines, nav, outline strokes
#FFFFFF · 70%Paragraphs (p { opacity: .7 })
#FFFFFF · 55%Dates, roles, meta (.data-text)
#FFFFFF · 50%The grey phrase inside the testimonial quote (.gray-text)
#FFFFFF · 33%01 02 03 indexes in the services list
#FFFFFF#121212Text on inverse-canvas
Action
#222222The CONTACT US button face and .button
#222222.button and its hover
#444444With secondary: .button and its hover
Lines & effects
#111111The end colour of marquee edge fades
#FFFFFF · 15%Cart and slider dividers
#FFFFFF · 12%Input borders
#E7EEEE1px top rule on each services row (renders as a dim hairline in the screenshots)
#000000 · 30%Overlays on work and blog images
Typography
Coolvetica Condensed · display-marquee · shown in Oswald (fallback)
The quick brown fox jumpsMarquee words (15 instances). 288px · 400 · 1.2 · 2px
Instrument Sans · headline-lg
The quick brown fox jumpsThe statement High caliber brands need advanced capabilities. 50px · 600 · 1.3
Coolvetica Condensed · title-name · shown in Oswald (fallback)
The quick brown fox jumpsTestimonial names and roles. 22px · 400 · 0.9 · 1px
Instrument Sans · body
The quick brown fox jumpsParagraphs at 70%. 21px · 500 · 1.3
Instrument Sans · label
The quick brown fox jumpsNav links. 17px · 500 · 1.18
Instrument Sans · caption
The quick brown fox jumpsDates and meta at 55%. 14px · 600 · 1.3
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1440px, so content runs nearly edge to edge; side padding 3% (43px at 1440) |
| Section rhythm | 150px top and bottom (.section, 100px at ≤479px, side padding stays 3%); the work section 200px with 35px sides (100px top and bottom at ≤991px, 3% sides at ≤479px); one section starts at only 50px to follow the marquee |
| Breakpoints | 991, 767 and 479px (Webflow defaults), plus ≥1280px |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 9px | |
sm | 16px | |
md | 20px | |
lg | 25px | |
xl | 40px | |
2xl | 70px | |
3xl | 120px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
column-gap | 16px | |
section-gutter | 43px | |
section | 150px | |
section-work | 200px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Headline word reveal | Skew y 15° → 0°, 1000ms outExpo; words rise y 120% → 0%, 1000–1400ms outExpo |
| Hero photo tilt | Rotate, 600ms outExpo on load; mouse-move parallax |
| Drop-in | y −100% → 0, 800ms swingFrom (a slight overshoot) |
| Fade-up | opacity 0 → 1 with move to 0, 0, 1000ms outQuart |
| Slide-in | x −30px → 0, 500ms outQuart; x 30px → 0, 800ms outExpo |
| Nav dot / colour change | Size, 500ms; background colour, 500ms inOutQuart |
| Accordion | 0.8s cubic-bezier(0.215, 0.61, 0.355, 1) |
| Button press | transform .2s |
| Marquee | Scroll-linked horizontal move of the word rows |
Do’s and don’ts
- Set every big word in Coolvetica Condensed, uppercase, with +2–3px tracking and line height 0.9–1.2.
- Outline one line of a stacked display title (white stroke, #121212 fill) and keep the others solid.
- Keep the page #121212 and use #222222 only for button faces.
- Keep photos square with 0px corners and one strong hue each.
- Use Instrument Sans for statements, quotes and paragraphs, with paragraphs at 70% white.
- Use the pill © and ™ as part of the brand voice.
- Use Coolvetica in lowercase or for paragraphs, or Instrument Sans in all caps above the 12px tags.
- Round images, cards or buttons.
- Add an accent colour to the interface; the photos supply colour.
- Put ink-faint (33%) on anything smaller than the 34px indexes; it is below 3:1 on #121212.
- Add drop shadows.
- Ship the DIGTIAL typo.
Example prompt
Any page in the BOLDZ style
More design systems like this
Agency design systems, the same colors first.
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Get All AccessUpgrade to All AccessHow to use the BOLDZ design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/boldz.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows