Avocats Design System
Avocats is a serious, premium law-firm site set at night: a deep indigo-black page (#070418), white semibold BDO Grotesk headlines, and gold as the single accent, used for gradient pill buttons, outlined section tags and round quote badges. Photography is warm and human (lawyers at desks, the statue of Lady Justice, clients in conversation) and is darkened where text sits on it.
Signatures:
- Gold gradient pills. Every call to action is a 30px pill filled with linear-gradient(50deg, #EECC6E, #BD9936) with white text, often paired with a round gold phone button: Schedule Consultation, +1 449 143 007, Browse All Articles.
- Gold outline tags. Several sections open with a small pill outlined in 2px #EECC6E and gold text: About us, Testimonials.
- Scroll-lit statements. Large statements (For over four decades, we've been champions of justice…) start at 24% opacity and brighten to white as they scroll in, so part of the line reads grey.
- Gold quote badges. Testimonial cards carry a large gold circle with white quote marks, centred above the text.
Avocats is a dark-only design.
Colors
Surfaces
#070418Page and footer (--black-dark), a blue-tinted near black
#151324The lighter band for numbers, testimonials and the CTA (--section-gray); dropdown hover
#FFFFFF · 3%Testimonial cards on the surface-1 band
Ink
#FFFFFFButton text on gold
#FFFFFFHeadlines, nav, names
#FFFFFF · 80%Paragraphs (p has opacity: .8)
#FFFFFF · 55%Footer links, roles (Client), Call us:
#A8A8A8List items and Founder (--dim-grey)
#E9EAECDate pill text (--white-smoke)
#FFFFFFAction
#EECC6EThe gold gradient on buttons (--primary-color, --second-color)
#EECC6E#BD9936With primary: The gold gradient on buttons (--primary-color, --second-color)
#EECC6ETag text and 2px tag outlines, footer link hover
Lines & effects
#FFFFFF · 20%Input borders, date pills, dividers
#FFFFFF · 28%2px ring on round media buttons
#A8A8A8 · 40%Textarea border
#070418 · 70%Hero slider arrow boxes
Typography
BDO Grotesk · display-stat · shown in Inter (fallback)
The quick brown fox jumpsResults by the numbers counters (a weight-300 sign sits beside one). 110px · 500 · 0.9
BDO Grotesk · statement · shown in Inter (fallback)
The quick brown fox jumpsCentred scroll-lit statements. 42px · 600 · 1.1
BDO Grotesk · headline-lg · shown in Inter (fallback)
The quick brown fox jumpsSection titles: Representing clients in:, Meet our attorneys, Get your case review now. 40px · 600 · 1.2 · -1px
BDO Grotesk · title-lg · shown in Inter (fallback)
The quick brown fox jumpsHero lead. 22px · 500 · 1.4
BDO Grotesk · nav · shown in Inter (fallback)
The quick brown fox jumpsNav links (1.1rem). 17.6px · 600 · 1.14
BDO Grotesk · body-strong · shown in Inter (fallback)
The quick brown fox jumpsCall us: +1 449 143 007, Read more, founder name. 17px · 600 · 1.4
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred; centred text blocks use a 740px column (7 uses) or 850px |
| Section rhythm | 140px top and bottom, 60px from ≤991px |
| Breakpoints | 991px, 767px and 479px |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 8px | |
sm | 15px | |
md | 30px | |
lg | 40px | |
xl | 60px | |
2xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
gutter | 72px | |
section-cta | 98px | |
section | 140px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Scroll-lit text | opacity 0.24 → 1, 1250ms outQuart (dimmed at 0.24 over 500ms when out of view) |
| Button fill | An inner fill moves x −101% → 0% (500ms) and out to x 100% (300ms ease) |
| Phone button | scale 1 → 1.1, 100ms ease |
| Hero entrance | Content moves y 15em → 0em, 1500ms outQuart; images scale 1.5 → 1, 2000ms outQuart |
| Cover wipe | A cover moves y 0 → −102%, 1250ms inOutCirc |
| Nav on scroll | Hides on scroll down and returns on scroll up (y −2rem → 0rem, 300–500ms) |
| Icon turn | Rotation, 400ms swingTo (FAQ toggles) and 300ms ease |
| CSS defaults | transition: all .3s on links; background-color .1s, color .1s on slider controls |
Do’s and don’ts
- Keep the page #070418 and alternate with #151324 bands.
- Use the gold gradient (#EECC6E → #BD9936, 50°) for every filled button, with a 30px radius and 50px height.
- Open sections with a gold outline tag (2px #EECC6E, 30px radius, padding 8px 18px).
- Set headlines in BDO Grotesk 600 with −1px tracking at 40px, paragraphs at white 80%.
- Darken photos with a #070418 overlay where text sits on them, and fade them into the page.
- Show the phone number in the nav and hero.
- Put small white text on gold: white on #EECC6E is about 1.6:1, so keep button labels at 16.8px semibold or larger and never use gold fills behind body text.
- Add a second accent colour or let the leftover #0019FD show.
- Use pure black (#000000) instead of the indigo #070418.
- Add drop shadows; use band steps and white 3% cards instead.
- Use Newsreader or another serif; it is loaded but not part of the design.
- Leave input text at the measured #333333 or #211F54; use ink.
Example prompt
Any page in the Avocats style
More design systems like this
Business design systems, the same colors first.
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Get All AccessUpgrade to All AccessHow to use the Avocats design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/avocats.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows






