flowmanceAvignon Design System
Avignon is a dark, quiet and very centred agency site. A near-black #151619 page holds big white Inter Tight 600 headlines, a single floating pill menu and long passages of bold copy that start grey and finish white. Colour arrives only through pastel 3D renders and a few warm office photos, which run large and edge to edge.
Four signatures make it recognisable:
- Two-tone lead paragraphs. Intro text is 29px / 600 and splits mid-thought: the first sentence in white at 60%, the second in full white (In the world of Webflow templates, Avignon leads the way, / showcasing designs that resonate with users.).
- A fixed logo and a floating pill menu. Avignon sits top-left and a light Menu pill top-right, both fixed and both set to mix-blend-mode: difference, so they invert over whatever passes under them. There is no nav bar.
- Dot labels. Sections open with a small white dot and an 18px / 600 label: • Featured Work, • Follow us, • Top Client.
- Giant marquees. Lines of 100px text scroll sideways across the screen; a large white circle in the middle inverts the letters it covers (…brand and creating world class…).
Avignon is a dark-only design.
Colors
Surfaces
#151619Page background (--black)
#252629Filled buttons (--black-2)
#12141DCart panel (4px radius, 1px white-11% border)
#FFFFFFThe full-screen menu, the menu pill, the marquee circle
Ink
#FFFFFFText on primary
#FFFFFFHeadlines, labels, the second half of leads
#FFFFFF · 80%Paragraphs (p is #fffc)
#FFFFFF · 60%First half of lead paragraphs, field labels (11 uses)
#FFFFFF · 50%One-off secondary text
#151619Text on inverse-canvas
#151619Marquee titles over the light work renders
Action
#252629The filled pill button
#FFFFFF · 70%Button hover: the pill turns light and the text dark
Lines & effects
#81818B · 50%1px bottom border of contact fields
#FFFFFF · 40%Blockquote left border
#FFFFFF · 11%Cart panel borders
#8A8A8AShop prices (24px / 600, line height 45px)
Typography
Inter Tight · display-stat
The quick brown fox jumps>601, +1,870 (.title-5, 10vw). 140px · 600 · 1.0
Inter Tight · headline-marquee
The quick brown fox jumpsMarquee titles on work cards (.text-rotator-2, 6vw, 12 uses). 86px · 600 · 1.2 · 1px
Inter Tight · body-xl
The quick brown fox jumpsTwo-tone lead paragraphs. 29px · 600 · 1.4
Inter Tight · title-md
The quick brown fox jumpsDot labels, button labels. 18px · 600 · 1.2
Inter Tight · label-lg
The quick brown fox jumpsText links: Talk with us. 18px · 600 · 1.0
Inter Tight · caption
The quick brown fox jumpsMeta, dates. 15px · 500 · 1.33
Spacing & shape
| Purpose | Value |
|---|---|
| Container | 1200px (.container), 1100px (.medium-container) and 900px for the hero text |
| Section rhythm | 110px top and bottom (.section), 80px at ≤991px and 60px at ≤479px; the stats and CTA use 150px; the logo strip uses 40px top and 80px bottom; the footer 30px |
| Breakpoints | 991px, 767px and 479px, plus a min-width: 768px step |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 5px | |
sm | 10px | |
md | 16px | |
lg | 20px | |
xl | 30px | |
2xl | 50px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
edge | 30px | |
footer | 30px | |
logo-top | 40px | |
gutter | 72px | |
logo-bottom | 80px | |
section | 110px | |
section-lg | 150px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Page load | Hero items start at opacity 0, y 20px and rise to y 0, opacity 1 over 500ms outExpo |
| Scroll reveal | opacity 0 → 1 over 1000ms outQuart; y 30px → 0 over 500ms |
| Mouse follow | Avatar, glyph and circle drift ±5px in x and y with the cursor |
| Marquees | Text rows translate sideways continuously; the client strip moves with scroll |
| Hover size | Underlines and lines grow over 400ms outCubic |
| Glyph | The sunburst rotates, 300ms ease steps |
| Menu | Overlay shown with display: flex, links fade in over 500ms; Menu and Close cross-fade over 300ms |
| Button | transition: all .3s for the colour swap |
Do’s and don’ts
- Keep the page #151619 and set all headings in white Inter Tight 600.
- Split every lead in two: white at 60% (#FFFFFF99) first, then full white.
- Use the #252629 pill (30px radius, 17px 30px padding) for actions, turning #FFFFFFB3 with #151619 text on hover.
- Open sections with a dot label (• Featured Work) in title-md.
- Let renders run full height with no radius and no overlay.
- Keep the logo and menu pill fixed in the corners with mix-blend-mode: difference.
- Add the unused #FF4D00 or #2E5CFF, or any accent colour.
- Add a nav bar, drop shadows, gradients or blur.
- Round images or use radii other than 30px pills, circles and the 4px cart panel.
- Use letter spacing on headlines (only the work marquee has 1px).
- Use hex greys for text; use white at 80 / 60 / 50%.
- Put long text in uppercase; uppercase is for the stats only.
Example prompt
Any page in the Avignon style
More design systems like this
Agency design systems, the same colors first.
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All Access unlocks all 398 design systems, ready for Claude, ChatGPT, Gemini, Cursor, v0 and Lovable, plus 400+ templates on all 5 platforms.
Get All AccessUpgrade to All AccessHow to use the Avignon design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/avignon.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows