flowmanceZaine Design System
Zaine is a quiet, image-first personal portfolio. It opens on a tall, dark landscape photo with three giant white words, then cuts to a plain white page where the work sits in big square-cornered frames. The type is a clean grotesque (Satoshi) at extreme sizes, with a thin serif (Melodrama) used for small accents. Almost all colour comes from the photography.
Four signatures make it recognisable:
- Giant three-word hero. Digital / Creative / Designer in 230px Satoshi 500, one word per line, white over an 1800px-tall photo that darkens towards the bottom.
- Sans-plus-serif wordmark. The logo ZaineGrey sets Zaine in Satoshi and Grey in Melodrama, joined with no space. The serif returns in project numbers (Ø1) and a dictionary-style definition (design /dɪˈzʌɪn/).
- Centred location line. The fixed nav has the logo left, a sun icon with Based in sunny San Diego, CA in the centre, and About, Blog, Contact on the right. Links turn italic on hover.
- White label pills on images. Each project image carries a white 25px-radius pill top-right (Art Direction, Design, Logo, User Interface), and projects are staggered: one full-width frame, then a small portrait left and a larger frame right, set lower.
Colors
Surfaces
#FFFFFFPage background below the hero, tags, cart
#FFFFFFSame as canvas: tags and the cart
#000000Hero band, the UP button, button hover fill
Ink
#000000Text on primary
#000000Section titles, project titles, nav over white, buttons
#747474Body copy (p, li), field labels and inputs (--dim-grey)
#8F8F8FProject index numbers, prices (--grey)
#FFFFFFText on inverse-canvas
#FFFFFFHero words, nav over the photo, social icons
#FFFFFF · 80%Hero paragraph
#FFFFFF · 20%The 50px circle behind About Me →
#FFFFFF · 35%Thin lines under text links on dark
Action
#FFFFFFThere is no filled button
#000000The pill fills black with white text on hover
Lines & effects
#000000 · 12%1px border of the outline pill button
#DDDDDDBottom border of contact inputs
#C7C7C71px underline under menu links
#000000 · 60%End of the hero gradient (clear at 31%, 60% black at the bottom)
Typography
Satoshi · display-hero
The quick brown fox jumpsDigital, Creative, Designer. 230px · 500 · 1.0
Satoshi · title
The quick brown fox jumpsProject titles (Cyber Crypto). 30px · 500 · 1.0
Satoshi · logo
The quick brown fox jumpsZaine (Satoshi) + Grey (Melodrama). 27px · 400 · 1.11
Satoshi · body-lg
The quick brown fox jumpsHero paragraph at 80% white. 26px · 400 · 1.1
Satoshi · label-lg
The quick brown fox jumpsNav links (italic on hover). 20px · 500 · 1.3
Satoshi · caption
The quick brown fox jumpsUP. 14px · 700 · 1.43
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred |
| Breakpoints | 991px, 767px and 479px (Webflow defaults) |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 10px | |
sm | 20px | |
md | 25px | |
lg | 30px | |
xl | 50px | |
2xl | 100px | |
3xl | 150px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
footer-bottom | 20px | |
footer-top | 50px | |
section | 120px |
Border radius
Motion
| Page-load intro | 150px lines slide y 0% → −100% / −200% over 2500ms with cubic-bezier(0.784, 0.325, 0.222, 0.98) |
| Text reveal | Lines rise y 110% → 0% inside a mask, 500ms |
| Fade-in | opacity 0 → 1, 1000ms outQuart |
| Side and vertical entries | move ±80px → 0, 500ms |
| Image filter | A filter change over 500ms as images scroll in |
| Image hover | scale 1 → 1.1, 100ms ease |
| Nav colour | Text colour changes white ↔ black over 500ms by section |
| Nav link hover | Italic, transition: all 0.2s |
| Circle link | Circle grows, 300ms ease |
| Pill button | Fill to black, all 0.2s |
Do’s and don’ts
- Open with a full-bleed photo hero (1800px band, 0 → 60% black gradient) and three 230px Satoshi words in white.
- Keep the rest of the page on #FFFFFF with black titles and #747474 body text at 19px 500.
- Pair Satoshi with Melodrama only for the logo's second word, project numbers and short definitions.
- Put a white 25px-radius pill top-right on each project image.
- Stagger project frames: one full-width, then a small portrait left and a larger frame lower right.
- Make links italic on hover and keep the 2500ms soft-stop curve for the load intro.
- Use #8F8F8F for small text: it is only about 3.2:1 on white. Keep it to the 30px Melodrama project numbers and prices.
- Add filled colour buttons; the only boxed button is the transparent black-12% pill that fills black on hover.
- Use the unused variables #FE0000, #EB5432, #E8F0FD or #F1F1F7.
- Round images or add shadows.
- Add letter spacing or uppercase; Zaine is sentence case with 0 tracking.
- Set body copy in pure black; it is #747474.
Example prompt
Any page in the Zaine style
More design systems like this
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All Access unlocks all 398 design systems, ready for Claude, ChatGPT, Gemini, Cursor, v0 and Lovable, plus 400+ templates on all 5 platforms.
Get All AccessUpgrade to All AccessHow to use the Zaine design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/zaine.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows