flowmanceFifi Design System
Fifi is a calm, editorial portfolio for an interior designer. It feels like a lifestyle magazine spread: tall uppercase serif-like headlines in Belleza, light Outfit body text, a warm near-black (#292525) instead of pure black, and soft, sunlit interior photography in cream, blush and white. The interface adds almost nothing of its own: hairlines, small uppercase labels and one dark pill button.
Four signatures make it recognisable:
- The split hero. The left half of the first screen is pale grey #EEEEEE, the right half white. An oval photo of an interior sits on the left, a tall portrait on the right, and the two-line title DESIGNER / FROM MILAN (112px Belleza) runs across both halves, overlapping the photos and stepping right on the second line.
- Oval and arched crops. Feature images use a 50% radius, so they become ovals or, when cropped at the bottom, arches (WHY CHOOSE US?). Other images are square-cornered, except the round testimonial avatars.
- Work card with a rule. A tall portrait image, the project style in 32px Belleza caps centred on its bottom edge (MINIMALIST, SCANDINAVIAN), then a hairline and a meta row: year left, room right (2022 · HOME OFFICE).
- Stacked, right-aligned nav. The fifi logo top-left and four uppercase links stacked vertically top-right (WORK ABOUT BLOG CONTACT), floating over the page.
Colors
Surfaces
#FFFFFFPage background
#F5F5F5Light panels (--white-smoke)
#EEEEEEThe left half of the hero
#FFFFFFForm inputs; placeholder #686868
#333333Text on field
#E4E4E4With field: Form inputs; placeholder #686868
#686868Ink
#F5F5F5Text on primary
#292525Headlines, labels, links, the body colour (--black-2)
#222222Nav links
#6D6565Paragraphs (base p), testimonial text and roles
#000000The hero intro HI MY NAME IS FIFI… only (--black)
#292525 · 60%Secondary meta
#F5F5F5Meta text on photos
Action
#292525The pill button
Lines & effects
#292525 · 50%The rule under each work card
#292525 · 60%Rules in services and testimonials
#292525 · 20%The rule above the copyright
#292525 · 65%Bottom gradient on photos that carry text (transparent → 65%)
#222222 · 40%A dark tint over the video
Typography
Belleza · display-hero
The quick brown fox jumpsh1 DESIGNER / FROM MILAN (7rem). 112px · 400 · 1
Belleza · headline-lg
The quick brown fox jumpsh3 (4rem). 64px · 400 · 1
Belleza · title-lg
The quick brown fox jumpsWork card titles (h5, 2rem). 32px · 400 · 1
Outfit · body-lg
The quick brown fox jumpsSection subtitles (1.6rem). 25.6px · 300 · 1.05
Outfit · label
The quick brown fox jumpsNav links. 14.4px · 600 · 1 · 1px
Outfit · caption
The quick brown fox jumpsTestimonial roles CEO - Snowflake. 16px · 400 · 1 · 0.2px
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1240px, centred, with 5% side padding on every section (about 72px at 1440px) |
| Section rhythm | 120px top and bottom; the works section has 60px top |
| Breakpoints | 991px, 767px and 479px |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 10px | |
sm | 15px | |
md | 20px | |
lg | 30px | |
xl | 40px | |
2xl | 80px | |
3xl | 120px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
footer-bottom | 30px | |
footer-top | 40px | |
column-gap | 40px | |
section-works-top | 60px | |
row-gap-works | 80px | |
section | 120px | |
wide-gap | 160px | |
hero-top | 160px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Scroll reveal | Elements start 100px away (below, above, left or right) at opacity 0, then move to 0 and fade to 1, 1000ms outQuart, on scroll into view |
| Link hover | opacity 1 → 0.6, 300ms |
| Button hover | Fill to transparent, text to #292525, 600ms |
| Hero intro text | Moves from x −70px, y 300px to 0, 400ms outCubic, on hover over the portrait |
| Image hover | scale 1 → 1.15, 200ms outQuint, with a filter change, 200–400ms outSine |
| Lift | y 0 → −20px, 200ms outSine |
| Scale in | scale 0.7 / 0.8 → 1, 500ms outExpo |
Do’s and don’ts
- Set every heading in Belleza 400, uppercase, line height 1.0, in #292525.
- Set paragraphs in Outfit 300 at 19.2px, line height 1.3, in #6D6565.
- Use uppercase Outfit labels with +1 to +1.5px tracking for nav, buttons and meta.
- Crop feature images as ovals or arches (50% radius) and keep all others square.
- Separate text blocks with 1px rules in #292525 at 50–60%.
- Leave space: 120px between sections, 80px under section titles.
- Use pure black #000000 or a cool grey; the dark is the warm #292525.
- Add shadows, card borders or background boxes around content.
- Set Belleza in lowercase or bold, or Outfit body text above weight 400.
- Add an accent colour; the unused maroon #5F021F stays unused.
- Round photos with small radii (8–20px); it is either 0 or an oval.
- Use saturated or high-contrast photography.
- Use ink-subtle (#292525 at 60%, about 4:1) for paragraphs. Keep it for 14px+ meta only.
Example prompt
Any page in the Fifi style
More design systems like this
Portfolio design systems, the same colors first.
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Get All AccessUpgrade to All AccessHow to use the Fifi design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/fifi.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows