flowmanceVictory Design System
Victory is a light, tidy agency template from the classic Webflow school. Everything sits in a centred 940px column on white or very pale grey bands, headlines are set in hairline Roboto (weights 100 and 300), and one royal blue does all the accent work. It feels calm and corporate-friendly: thin outline icons, centred text and generous 120px gaps between bands.
Four signatures make it recognisable:
- Hairline headlines. The hero We create experiences is Roboto 100 at 60px, and prices are Roboto 100 at 80px in blue ($37/mo). Section titles are Roboto 300 at 31px. Nothing on the page is bold.
- One royal blue. #4E69B1 colours the triangle logo, the EXPLORE NOW button, service icons and titles, prices, the serif See other pricing plans > link and a full-width testimonial band.
- Outline icons in thin circles. Services show a blue line icon inside a 100px circle with a 1px blue border, over a spaced uppercase blue title and three centred lines of grey text.
- Alternating white and #F5F5F5 bands. A pale lavender-grey photo backdrop for the hero, white for services, pale grey for the logo strip and pricing, blue for testimonials, then a blue-tinted image band for the newsletter.
Colors
Surfaces
#FFFFFFPage background and white bands
#FFFFFFPricing cards (white cards on the grey band)
#F5F5F5The logo strip and pricing bands (.section.gray); form input fill
#F5F5F5The logo strip and pricing bands (.section.gray); form input fill
#4E69B1Testimonial band
#B1B1B1Footer links and small footer text
Ink
#FFFFFFText on primary
#FFFFFFText on secondary
#121212Headlines and the logo-strip line
#919191Paragraphs (p is 17px/300 #919191), pricing features, dropdown links
#818181Nav links at rest, pricing sub-title
#D3D3D3Struck-through features a plan doesn't include
#414141Text of the outline SELECT OPTION button
#FFFFFFText on inverse-canvas
#FFFFFF · 60%Paragraphs on blue or on the newsletter image
Action
#4E69B1Buttons, icons, service titles, prices, links
#6280D1Button fill on hover
#212121Subscribe button
Lines & effects
#EDEDEDDividers inside and between pricing cards
#E1E1E1Border of the outline button
#FFFFFF · 50%Footer links and small footer text
#FFFFFF · 40%Inactive slider dots on blue
#4E69B1 · 97%Blue wash over the newsletter background image
#999999Input placeholder
Typography
Roboto · display-price
The quick brown fox jumpsPrices $37, $79 in blue. 80px · 100 · 1.0
Roboto · headline-md
The quick brown fox jumpsGet notified of new features (white). 32px · 300 · 1.41
Roboto · price-suffix
The quick brown fox jumps/mo after the price. 30px · 100 · 2.67
Roboto · title-quote
The quick brown fox jumpsTestimonial text, white, centred. 24px · 100 · 1.67
Roboto · body-lg
The quick brown fox jumpsParagraphs and pricing features. 17px · 300 · 1.65
Roboto · label-service
The quick brown fox jumpsService titles in blue. 14px · 500 · 1.71 · 1px
Spacing & shape
| Purpose | Value |
|---|---|
| Container | 940px, centred, for every band including the nav |
| Section rhythm | 120px top and bottom (.section) |
| Breakpoints | 991px, 767px and 479px |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 10px | |
sm | 20px | |
md | 25px | |
lg | 30px | |
xl | 50px | |
2xl | 80px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
section-compact | 50px | |
footer | 50px | |
nav-height | 100px | |
section | 120px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Button hover | Fill #4E69B1 → #6280D1 and translateY(-5px), transition: all .4s |
| Nav link hover | #818181 → #4E69B1, transition: all .4s |
| Client logos | Opacity 50% → 80% on hover, transition: all .4s |
| Small toggles | opacity .3s; background-color .1s, color .1s on dropdowns |
| Sticky nav | A fixed white nav moves y −100% → 0% over 500ms once the page scrolls |
| Scroll reveal | Two elements fade opacity 0 → 1 and slide from x −100px or y 100px to 0 over 1000ms outQuart |
Do’s and don’ts
- Keep everything inside the 940px column with 120px between bands.
- Use Roboto 100 for display sizes (60px hero, 80px prices) and 300 for section titles and body.
- Use #4E69B1 for every accent: buttons, icons, service titles, prices and the testimonial band.
- Alternate white #FFFFFF and grey #F5F5F5 bands, with white cards on the grey ones.
- Put thin blue line icons inside 100px circles with a 1px blue border.
- Lift buttons 5px and lighten them to #6280D1 on hover, over 400ms.
- Use bold weights or heavy headlines; nothing goes above 500.
- Add a second accent colour or gradients.
- Use ink-muted #919191 below 17px or on the #F5F5F5 band; it is light grey and needs the 17px size and 1.65 line height on white. Use #121212 on grey. ink-soft #818181 is for the 12px uppercase nav and the 23px sub-title only.
- Put the white button label on the #6280D1 hover fill for long text; keep button labels 12px uppercase with 1px tracking and 2–3 words.
- Round cards or images, or use any radius other than 6px and full circles.
- Use Playfair Display; Lora appears only in the serif link and blockquotes.
Example prompt
Any page in the Victory style
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All Access unlocks all 398 design systems, ready for Claude, ChatGPT, Gemini, Cursor, v0 and Lovable, plus 400+ templates on all 5 platforms.
Get All AccessUpgrade to All AccessHow to use the Victory design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/victory.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows